How to use loyalty campaigns to keep your database engaged 9/18/17

By Matt Coen, president and co-founder, Second Street

A strong loyalty email strategy will lead to an increase in click-throughs and a highly engaged, active audience.

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College football photo contest drives $18K for paper 8/15/17

By Matt Coen, president and co-founder, Second Street

A fully-integrated marketing campaign emphasizing social media, website ads and print components leads to lots of brand exposure for advertisers.

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CMG newspapers launch new education digital section 8/15/17

Cox Media Group is launching a new weekly digital ePaper section today that will be available to subscribers of CMG's seven daily newspapers. The Education Extra will provide readers with key insights and trends to stay informed on local and national school issues.

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What a daily newspaper and its parent company are learning as staff experiment with Amazon Alexa 7/24/17


By Jennifer Nelson, Donald W. Reynolds Journalism Institute

Although news stories can be fed automatically from a CMS to Alexa-equipped devices like the Amazon Echo, Christopher Biondi, senior director of digital development at GateHouse Media, believes tailoring the content to the new platform is the best way to provide a good listening experience.

This is just one takeaway GateHouse newspaper leaders are learning as they try out the voice assistant technology. The Columbus (Ohio) Dispatch is one of the newspapers hand-picking its content.

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Another website is live on NEWSCYCLE's ONSET platform 7/18/17

ONSET enables rapid multimedia content delivery and stimulates readership/advertising growth.

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USS Eisenhower VR offers groundbreaking virtual reality experience 7/17/17

USA TODAY NETWORK, part of Gannett Co., Inc., has released its latest interactive virtual reality experience: an industry-first fusion of 360-degree storytelling with high-end VR interactivity aboard the USS Eisenhower.

"It's the most ambitious reflection yet of our ongoing commitment to telling amazing stories in VR," said Robert Padavick, director of VR / 360-degree video, USA TODAY NETWORK.

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ITI Digital can help you increase your revenue and engage with your target audiences 7/11/17

By Cindy Durham, SNPA

Events are the lifeblood of the community. They drive business to the community, but few newspapers have the resources to devote to searching out local events and pulling together a comprehensive community calendar of events.

ITI Digital has an automated process that would remove the time barriers ... and generate revenue for you at the same time.

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Digital Genie wants to help SNPA members navigate the changing digital landscape 7/11/17

By Cindy Durham, SNPA

When newspapers are disappointed with their digital results, the problem typically is a combination of not having the right products for their market, their sales teams not being fully equipped with everything they need, and possibly not being held accountable for their digital sales numbers.

Carol Evanicky and Penny Merian of Digital Genie, a new company that launched in early April, are working with newspapers to help them address these issues and to develop those audience and advertiser segments they want to grow.

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New site, features coming to Paducah Sun online 7/10/17

The Paducah (Ky.) Sun will transition to a new website this week. The plan is to bring the new site online Wednesday morning.

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3 ideas to increase your August revenue 7/10/17

By Matt Coen, president and co-founder, Second Street

Don't forget about back to school – create new revenue with back-to-school and high school sports engagement campaigns.

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