5 simple steps to grow basketball revenue + engagement 1/2/18

By Matt Coen, president and co-founder, Second Street

It's now simpler than ever to create a basketball strategy to drive huge results.

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How to maximize your sponsor's exposure 12/12/17

By Matt Coen, president and co-founder, Second Street

Every time an advertiser partners with you is a new opportunity to prove the value of sponsoring your engagement campaigns. It's important to make sure you're doing everything you can to maximize their investment because, we all know, a happy customer is a returning customer.

Here's a comprehensive list of all the assets you should leverage to add value to your sponsorship packages.

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TownNews.com expands line-up with acquisition of Calkins Digital OTT suite 12/11/17

The addition of Calkins Digital’s best-in-class over-the-top video technology empowers TownNews.com partners to deliver content directly to Apple TV, Roku, Amazon Fire TV, and iOS and Android devices.

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4 lead-gen solutions for the healthcare industry 11/21/17

By Matt Coen, president and co-founder, Second Street

Find out how this huge industry is perfectly positioned for quizzes, photo contests, sweepstakes, and ballots.

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Photo contest drives 1,000+ leads for hospital 10/30/17

By Matt Coen, president and co-founder, Second Street

A cutest baby contest grows hospital's email database by over 4,000 users and drives over 16,000 votes.

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Why you should moderate comments: Editors share their advice 10/24/17

By Penny Riordan, director of digital content partnerships, GateHouse Media

If you ask any editor in a newsroom what one of their biggest issues is, chances are online comments would be toward the top of the list.

Between a Facebook page and a newspaper.com site, readers can leave hundreds of comments a day. And moderating them can take time. The comments themselves can also descend into name calling or unnecessary political debates.

Here is some advice for editors who spend time interacting with readers in the comment section.

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3 steps to winter revenue success 10/10/17

By Matt Coen, president and co-founder, Second Street

Follow our three steps to create a plan to turn the biggest retail season of the year into your biggest revenue season yet.

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How to use loyalty campaigns to keep your database engaged 9/18/17

By Matt Coen, president and co-founder, Second Street

A strong loyalty email strategy will lead to an increase in click-throughs and a highly engaged, active audience.

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College football photo contest drives $18K for paper 8/15/17

By Matt Coen, president and co-founder, Second Street

A fully-integrated marketing campaign emphasizing social media, website ads and print components leads to lots of brand exposure for advertisers.

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CMG newspapers launch new education digital section 8/15/17

Cox Media Group is launching a new weekly digital ePaper section today that will be available to subscribers of CMG's seven daily newspapers. The Education Extra will provide readers with key insights and trends to stay informed on local and national school issues.

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