Newspaper Innovation

Leonard Woolsey
By Leonard Woolsey, publisher, The Galveston County Daily News

Southern Newspapers, Inc., like other newspaper companies, decided to pivot resources into new areas of opportunity when traditional newspaper revenues came under stress. Unlike others, the pivot involved investing in new, valuable print products.

The result now drives nearly $5 million in annual magazine revenue through the company's 15 print properties.

"We are an unabashedly print-centric company," said Leonard Woolsey, publisher of The Galveston County Daily News.


In 2016, the Herald-Tribune (Sarasota, Fla.) launched a new website, TheGunWriter.com, designed to provide in-depth coverage of the firearms industry, new products in the market as well as news of interest to gun owners, firearms instructors and sport shooters.

The site was the transformation of a newspaper blog penned by Herald-Tribune Senior Investigative Reporter Lee Williams, a lifelong shooter who served in the U.S. Army and as a police officer before becoming a journalist.

In December 2015, a review of the blog's readership proved the reach extended well beyond the shores of Florida: The Gun Writer's message extended into all 50 states. The audience mirrored the national firearms industry audience and, in many ways, the audience of the Herald-Tribune: educated adults who possessed disposable income.

The research also identified a growing niche audience that obviously appreciated the unique value of a journalistic voice.

Calendar of Events
September 10 - 12, 2017
Win $$$, Recognition

Daily and non-daily newspapers are encouraged to honor the outstanding work that their photographers do by entering their work in the Southern Newspaper Publishers Association's 2017 Photo/Video Contest. The contest is sponsored by Second Street.

Your best photographers can win cash prizes and earn recognition!

Entries will be accepted through June 24.

Be Recognized at the Annual Meeting!

Today is the last chance for daily papers (printed four or more days per week) to register for a print quality evaluation from SNPA. For just $95, newspapers will receive an evaluation of their print quality from three independent judges, and they also will be entered into SNPA's annual Print Quality Contest. Additional newspapers printed in the same plant on the same press can be entered for just $50 each.

Reserve Your Hotel Room Early

Registration has begun for SNPA and Inland Press Association's joint annual meeting, to be held Sept. 10-12 in Colorado Springs.

Register to attend

All hotel rooms must be reserved by July 25. Click here for information on reserving your room.

As you know, SNPA and Inland have collaborated on other conferences and meetings over the years, and are two of the co-sponsors of the Key Executives Mega-Conference. These collaborations are consistently successful, and we are confident that this joint meeting, at the world-famous Broadmoor Hotel, will benefit members of both associations.

Please mark your calendar and plan to join SNPA and Inland for this very special program at The Broadmoor, Sept. 10-12, 2017. More

SNPA People

Rich Jackson, a veteran journalist and editor with 25 years of experience, has been named executive editor of the Times-News in Burlington, N.C.

Opinion Page

Tim Schmitt

By Tim Schmitt, project manager, GateHouse Media

Here are three takeaways from the executive editor of the Spartanburg Herald-Journal from a recent GateHouse Professional Development Series presentation he gave on keeping your opinion page as engaging as possible.


Jean Hodges

By Jean Hodges, senior director of content, GateHouse Media

How can we grow in the digital space? Clearly, the answer is to produce content that matters to our readers. Apart from all of the deep work we have to do to understand our communities, which is valuable and necessary and good, here are a few ways to grow your numbers in all the right places. Maybe these aren't news to you, but do them consistently, and you will do a happy dance when you see your analytics.


Matt Coen
By Matt Coen, president and co-founder, Second Street

Complement your current content and upcoming initiatives with niche ballots for every section of your print publication.

SNPA Jobs Network

Digital Media Consultant, Flypaper, Chattanooga, Tenn.
This is a selling position primarily focused on developing new business by selling digital packages comprised of a full array of our digital portfolio, supplemented with print, to new and non-traditional customers. Learn more and submit your resume

President, Augusta Chronicle Media, Augusta, Ga.
This position is accountable for the daily operation of the print and digital media property business including overseeing news, production, circulation, advertising, promotions, events, business office, human resources and information services in a way that optimize revenue and profit goals. Learn more and submit your resume

Acquisition Editor, Pediment Publishing, Battle Ground, Wash.
Pediment Publishing is seeking an acquisition editor to be part of a team publishing books of impeccable quality, targeting the interests of our respective media partners' audiences. Learn more and submit your resume

Retail/National Sales Manager, Sarasota Herald-Tribune, Sarasota, Fla.
The primary responsibility of the Sales Manager is to increase print and digital advertising revenues by actively engaging with account executives in field calls, client visits and overall revenue driving activities. Learn more and submit your resume

Post your job openings with SNPA. There's no cost to SNPA members. If you have any difficulty posting your openings, send the information for your employment listings to cindy@snpa.org.

Training and Development

With the country's changing demographics – the workplace is different than five, 10 and 15 years ago. This program will help you understand not only yourself, but the other generations, and give you specific tips on how to be more successful with a diverse workplace. You will leave with a renewed sense of your working relationships.


Award-winning editorial writer Michael Smith of the Spartanburg (S.C.) Herald-Journal explains how he crafts his editorials, and offers pointers for keeping the community conversation vibrant, all while maintaining a fast-paced newsroom.

Reader's Corner

Delacroix Island, surrounded by sinking wetlands, is an unincorporated community in St. Bernard Parish, La.

For more than two decades, the Times-Picayune's newsroom in New Orleans has paid particularly close attention to the ongoing issues related to the degradation of Louisiana's coast. With the creation of the coastal reporting team, dedicated to in-depth coverage of the state's continuous land loss, the newspaper is hoping the public will soon follow suit.

"We want to ramp up staffing and use every storytelling tool at our disposal to make sure everyone understands the full scope of the problem, the cost and human impact of proposed solutions and the consequences of doing nothing," said editor Mark Lorando.

Read more from Editor & Publisher.


Since Amazon CEO Jeff Bezos acquired the paper in 2013, the Washington Post has seen a significant turnaround in its fortunes, to the point where its online readership rivals that of the New York Times. But it's not just good journalism or advertising revenue that has helped the Post reach this position – the newspaper has also become a technology vendor.

The technology that the Post sells is the custom-built publishing system it uses to run its website and digital publishing operations, a piece of software known as Arc. Over the past year or so, a number of major publications have licensed the tool from the Post, including the group of newspapers formerly known as Tribune Publishing, now known as Tronc.

Tronc announced a deal to license Arc on Monday. It will start by integrating the Los Angeles Times, one of the company's flagship papers, and then roll the Post system out to the rest of its newspapers across the U.S.

Read more from Fortune


News and commentary of interest to journalism innovators and entrepreneurs. Read the latest from the Donald W. Reynolds Journalism Institute.

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