02.13.2018
Re-Capture Market Share

Amy Sutton and Lucy Talley

Listing platforms are out as prime listings sell in minutes. Realtor ranks are swelling again after the hard years of the Great Recession. How do they stand out? And how can your newspaper help them?

At the Key Executives Mega-Conference, Feb. 26-28 in San Diego, listen to success stories from GateHouse newspapers and The Post and Courier of Charleston, S.C., and re-capture market share from this hot market.

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Prepare to be Blown Away!

Amy Glennon (moderator), Adam Ryan and Caywood Yamnik

With a century or more of experience bringing the news that's most important for communities as a whole, many efforts with building a new business around content targeted for a specific audience haven't worked.

During a Tuesday afternoon session at the Mega-Conference, prepare to be blown away by the work of some entrepreneurs who are driving successful businesses with targeted media that are a major break from the status quo.

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Free Video Conference Networking for Publishers

SNPA is launching a new series of free "P2P" video conferences for publishers that will help publishers grow revenue and sharpen their management skills.

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Calendar of Events
February 15, 2018

This webinar will help you decide what video strategies to adopt, what technology to use and how your entire staff can contribute video stories.

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February 26 - 28, 2018
SNPA People

Mark Aldam

Three longtime Hearst executives have been elected executive vice presidents of the corporation: Mark Aldam, who also assumes the title of chief operating officer; Rich Malloch, who becomes EVP for Business Media, and Mitch Scherzer, who adds EVP to his existing title of chief financial officer.

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John McKeon

Hearst Newspapers has announced that two members of the group's executive leadership team will be taking on expanded roles. Mike DeLuca, Hearst Newspapers senior vice president of digital and chief executive officer of LocalEdge, has been promoted to executive vice president of advertising sales. John McKeon, Houston Chronicle president and publisher, will become Hearst Newspapers executive vice president and Texas Newspapers president.

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Jake Mienk

Jake Mienk, publisher of the Palestine Herald-Press and Corsicana Daily Sun, has expanded his publisher responsibilities to two additional Texas papers: The Huntsville Item and the Jacksonville Progress.

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Cash Prizes to be Awarded

"We must have the courage to never connive with special interests against the interest and welfare of the mass of people that we serve. We must have the courage to do that which may be unpleasant in order to maintain the health of the whole being of the newspaper." - CARMAGE WALLS, 1974

Daily and non-daily newspapers are encouraged to nominate their best work for the 2018 Carmage Walls Commentary Prize. Each entry can include no more than six opinion pieces, editorials or columns on a single subject. Entries must have been published in a daily or non-daily newspaper between May 1, 2017, and April 30, 2018.

Awards will be presented in each of two circulation categories – over 50,000 circulation and under 50,000 circulation. The deadline for entries is Friday, May 4.

In each circulation group, the first-place winner will receive a plaque and a cash award of $1,000. Second-place winners will receive a plaque and $500.

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Industry News

Three days after the big announcement, Jack Ryan, editor of the Enterprise-Journal in McComb, Miss., said he was surprised by the quiet reaction to the paper's decision to stop printing a Monday edition.

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The Commonwealth (Greenwood, Miss.) will no longer publish a print edition on Mondays due to advertising declines, company officials have announced.

The change to producing a print edition Tuesday through Friday afternoons and Sunday morning went into effect this month.

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GateHouse Media's Center for News and Design is producing ready-to-use daily wrap-up pages with complete coverage from the 2018 Winter Olympics. These pages also are available to newspapers outside GateHouse.

The page includes medal counts, summaries, notes, a highlighted story of the day, what to watch for that day and other news from Olympic venues.

Multiple versions are updated throughout the evening, fitting your newspaper's deadlines.

Each page comes with a 6x3 ad position and is ready for use as a PDF. InDesign and art files also are available, if desired. The page is available for papers with AP licensing.

In addition to daily wrap-up pages, six sports-focused pages also are available, previewing the top sports in the games.

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Digital

On Jan. 11, Facebook made some major changes that could seriously impact newspaper advertisers. So, how do you turn this news into more ad dollars for you?

Veteran media sales expert, Ryan Dohrn, will share the ins and outs of these changes, and explain what you can do to turn these changes into money in your pocket! From an explanation of changes to tips on how to educate your advertisers, this is a must-attend webinar for ad sales executives of all levels.

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With an enhanced balance sheet following the sale of the California News Group, tronc, Inc. is embarking on a national digital growth strategy through its newly reorganized Tribune Interactive division, which will operate the digital functions of the company, as well as pursue strategic growth investments and acquisitions, such as its newly announced majority ownership in high growth consumer reviews and e-commerce company, BestReviews.

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Matt Coen

While your paper likely has a long list of annual goals, it's a good bet that increasing revenue is floating near the top. During the months of March, April and May, there are so many excellent opportunities for driving significant revenue from advertisers perfectly poised for the spring months.

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Design Tips

Some might see the space on the outside edges of this page as "wasted." I see it as good use of negative space.
By Ed Henninger

Negative space, just like text, headlines, photos and other design elements, is very much an important part of your design – especially on features pages and photo pages.

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SNPA: Proud to be a Sponsoring Partner

The News Media Alliance has launched the final ad of the second phase of its Campaign to Support Real News. The new ad puts an exclamation point on the storyline it began in October 2017 with a strong statement: "We Are Real News," and unlike other news "publishers," our high-quality investigative journalists are committed to reporting the truth.

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SNPA Jobs Network

Publisher, The Sea Coast Echo, Bay St. Louis, Miss.
We are looking for a community minded leader with the ability to drive profitable revenue for The Sea Coast Echo, a twice-weekly paid community newspaper on the beautiful gulf coast of Mississippi in Bay St. Louis. This individual must be an innovator who is ready to take this multi-media operation to the next level, realizing the opportunity we have through print, digital, and a commercial print operation. Learn more and submit your resume

Regional Circulation Director, The Jonesboro Sun, Jonesboro, Ark.
The Jonesboro Sun is seeking a Regional Circulation Director overseeing a group of community newspapers. The right candidate should have a minimum of five years of circulation management experience and be well versed in all aspects of the business. Learn more and submit your resume

Regional Circulation Director, Paxton Media Group
Paxton Media Group is seeking a Regional Circulation Director overseeing a group of community newspapers. (Paducah, Ky., is PMG's corporate office and this position resides at another newspaper.) Learn more and submit your resume

Post your job openings with SNPA. There's no cost to SNPA members. If you have any difficulty posting your openings, send the information for your employment listings to cindy@snpa.org.

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Training and Development

Video offers your audience a front row seat to history, a chance to feel as if they are intimately connected and an opportunity to deeply understand an issue. This session will help you decide what video strategies to adopt, what technology to use and how your entire staff can contribute video stories.

SNPA members can register at no cost for this Feb. 15 webinar. More

In this webinar, presenter Ryan Dohrn will highlight the six most common objections media sales people face on a daily basis and show you how to flip those objections into closed deals with ease and style.

SNPA members can register at no cost for this March 2 webinar.

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Reader's Corner

News and commentary of interest to journalism innovators and entrepreneurs. Read the latest from the Donald W. Reynolds Journalism Institute.

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