06.12.2018

The staffs of SNPA member newspapers are encouraged to sign the citizen petition to the International Trade Commission opposing the tariffs on imports of uncoated groundwood paper.

Newspapers also are encouraged to share the petition with their readers, and urge them to sign it as well.

Help us send an important message to the members of the ITC that these tariffs are unwarranted and are harming the U.S. industry that they are trying to protect. The Commission is holding a public hearing on July 17, and we are currently encouraging members of Congress to personally testify at the hearing or submit written comments in opposition to the tariffs. Their final determination is expected in mid-September.

The petition, which can be signed online, highlights the problems created by the tariffs – higher paper costs, difficulty securing a supply of paper, and the abuse of trade laws intended to protect the U.S. industry, which is now threatening our domestic industry.  

The petition, with thousands of signatures, will send a strong signal to the ITC that there are a lot of individuals in the U.S. concerned about the future of jobs in the paper manufacturing, printing and publishing industries. Links to the petition are also provided below both through Twitter and Facebook.

The petition is being circulated by Stop Tariffs on Printing & Publishing (STOPP), a broad-based coalition representing the U.S. printing and publishing industries that was formed to fight these crippling tariffs. SNPA is a coalition member of STOPP.

The petition (and our hashtag #StoptheNewsprintTax) have been shared across SNPA's and STOPP's social media channels.  Please retweet, share and follow STOPP on social media.

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Rep. Kristi Noem, R-S.D., and Charlie Crist, D-Fla., yesterday introduced legislation to suspend tariffs on Canadian imports of uncoated groundwood paper which includes newsprint used by newspapers, book publishers, printers and direct mail companies.

The legislation, H.R. 6031 – "Protecting Rational Incentives in Newsprint Trade Act of 2018" or "PRINT Act" – would temporarily halt both the preliminary and any final duties while the Department of Commerce (Commerce) completes its study on the economic health of the printing and publishing industries. The study would, among other things, examine whether the tariffs would harm local news coverage, reduce employment in the publishing and printing industries, or harm local businesses that advertise in local newspapers.

The House bill is identical to S.2835 that was introduced by Senators Susan Collins (R-Maine) and Angus King (I-Maine) in May.

SNPA President Patrick Dorsey, publisher of the Herald-Tribune Media Group in Sarasota, Fla., and regional vice president Coastal Group, GateHouse Media, said: "Thanks for the leadership and common sense shown by Rep. Kristi Noem, R-S.D., and Charlie Crist, D-Fla., as they introduced legislation in the House to suspend tariffs on Canadian imports of uncoated groundwood paper. They should be lauded for stepping up to protect American jobs and working to stop these damaging tariffs."

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Calendar of Events
June 15, 2018

The South Carolina Press Association is hosting a full-day event for daily and weekly ad managers and ad directors on Friday, June 15, from 10 a.m. until 3 p.m. at SCPA Offices in Columbia. Lunch will be provided by SNPA.

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Why Pay More Than Necessary?

Register now for SNPA's News Industry Summit, to be held Oct. 10-12 in Nashville, Tenn.

Hotel Rooms
The News Industry Summit will be held at the Nashville Hilton. Our room block at the hotel is sold out.  To check availability, call the hotel at (615) 620-1000 (Monday through Friday from 8 a.m. to 5 p.m.) or dial 1-800-HILTONS. If rooms are not available, please check your favorite travel websites for a nearby hotel.

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Data Strategies that Build Audience and Diversify Revenue

SNPA will host a free video conference on "Leveraging Data to Build Audience and Diversify Revenue" on Thursday, June 21. To participate you must to sign up by June 15.

"Publishers are typically tasked with two massive and often conflicting challenges," says Tom Ratkovich of LEAP Media Solutions, who will moderate the discussion. "The first is to grow audience despite declining print circulation and proliferating digital content options. The second is to increase consumer revenue."

The June 21 "P2P" (Publisher-to-Publisher) program will explore the fundamentals of a tactical data strategy and its implications for audience growth and monetization.

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Invest in Your Best Employee

Nominate your "rising star" to participate in the 2018-19 SNPA NEX GEN mentor program by Wednesday, Aug. 1.

This year-long program offers newspaper professionals with executive potential the opportunity to grow both personally and professionally. The program offers a variety of events and activities throughout the year that are designed to strengthen participants' industry knowledge, professional relationships, analytical skills and aptitude for innovation.

The capstone of this program is the pairing of participants with a seasoned industry expert from outside his or her own company for an ongoing mentorship throughout the year.

NEX GEN mentors include publishers, CEOs and executives from marketing/advertising, circulation, production and digital operations. If SNPA selects a candidate for this program who would benefit from a different type of mentor, a suitable mentor will be recruited.

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SNPA People

Rodney Mahone
By Rodney Mahone, president and publisher, The State, Columbia, S.C.

When I was introduced as the new president and publisher of The State and four other McClatchy Co. newspapers in South Carolina and North Carolina, some were wondering, "Who is this guy, and what might we expect?"

At the heart of the answer is this: I'm a child of the South, raised with the values of family, faith and service. I'm a man of the South, who has lived and raised his children in the goodness of this region. And, yes, as an African-American man of the South, I know the darkness that is part of our story.

I'm also an Army brat, who moved every two years until eighth grade, learning new places, new cultures and new countries, making new friends, and seeking to become part of new communities over and over.

Those experiences, this upbringing and its challenges and opportunities have shaped me and inform what you can expect from me as publisher of this esteemed institution.

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William Bronson

William H. Bronson III, a Louisiana native and third-generation community newspaper publisher, has been named CEO and publisher of Journal Inc. and the Northeast Mississippi Daily Journal in Tupelo.

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Gloria Fletcher

Gloria Fletcher, a native Oklahoman who was president of Sound Publishing Inc. in Everett, Wash., has been named president and publisher of the Tulsa World.

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Mark Medici

Hearst Newspapers has named Mark Medici as executive vice president and chief marketing officer, a new position. Medici previously served as vice president of audience and newspaper operations at Cox Media Group.

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Sherrie Marshall

After 17 years as executive editor of The Telegraph in Macon, Ga., Sherrie Marshall announced her retirement.

Dimon Kendrick-Holmes, executive editor of the Columbus Ledger-Enquirer, will serve as the interim Georgia editor responsible for both newsrooms.

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Shannon Casas

The Times of Gainesville, Ga., has announced a restructuring of job titles and responsibilities to better define leadership roles as the company continues to expand beyond a traditional newspaper operation.

Shannon Casas, previously managing editor, has been promoted to the position of director of content. She will provide oversight for the entire news-gathering operation on all platforms, including traditional print, digital and web, podcasts and social media.

She will join Leah Nelson, previously promoted from advertising director to director of revenue, in working to transcend the traditional print business model for The Times with a broader multimedia approach to news content and business partnerships.

Keith Albertson, a veteran of more than 30 years in The Times newsroom, moves into the position of executive editor, where he will continue to handle the newspaper's opinion pages, special projects and the operational side of managing the area's largest news gathering organization.

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James Pacovsky

James Pacovsky has been named regional digital director for CNHI.

Pacovsky will work with local markets in Alabama, Florida, Georgia, Illinois, Indiana, Kentucky, Michigan, Mississippi and Tennessee to help drive digital revenue growth. He will report directly to Greg Maibach, CNHI's senior vice president of digital revenue.

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Kevin Clark

Kevin A. Clark has been promoted to general manager of Online Athens and the Athens (Ga.) Banner-Herald. The announcement was made by GateHouse Media Georgia Group Publisher Michael Traynor.

Traynor also announced the promotion of Tina Laseter to director of sales and marketing. In this role, Laseter takes over daily supervision of the sales team and will work with them on creating more nuanced and advanced proposals to help clients.

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Jay Horton

Jay Horton has been named president of WEHCO Media's digital division.

Horton will oversee the day-to-day operations, powering the company's digital media brands, as well as the Flypaper Digital Marketing Agency with offices in 10 communities.

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Steven Sloan

Steven Sloan has joined The Associated Press as political editor.

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Today is the deadline for daily newspapers to enter the SNPA Print Quality Contest.

For just $95, receive an evaluation of your print quality from three independent judges, and also be entered into SNPA's annual Print Quality Contest. Additional newspapers printed in the same plant on the same press can be entered for just $50 each.

Click the link below for full details and a registration form.

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Win cash prizes and earn recognition!  But, you need to act now.  The deadline for entries is next Saturday, June 23.

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Industry News

GateHouse Media has launched a new, central consumer marketing agency to drive consumer marketing revenue and develop new and innovative products and experiences. The agency is led by Denise Robbins, senior vice president of consumer marketing.

Part of the agency's role is overseeing subscription acquisition and customer lifecycle management, including deepening reader engagement and customer experience in GateHouse's largest markets. Later this year, the agency will expand to lead consumer marketing activity for all 144 GateHouse dailies as well as the company's weekly subscription-based publications, the company said.

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The Associated Press and Trint have announced that they will work together to automate AP's video and audio transcription process, streamlining the news agency's workflow.

AP video journalists across the globe will use Trint to transcribe recorded interviews and events for use in the video and text news report. The transcriptions are reviewed by journalists for accuracy before the content is published.

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Members of the Certified Audit of Circulations voted unanimously to support a merger with the Alliance for Audited Media. One hundred percent of the votes cast were in favor of the merger with more than 30 percent of members voting. AAM's membership also overwhelmingly supported the merger with 99 percent approving it. With support from both memberships, the merger was completed on May 29.

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Email Marketing

By Erin Jacobs, marketing manager, Site Impact

While it may seem a bit hokey, there's value in directing a little gratitude to consumers every now and then, especially in a personal channel like email marketing. A recent study conducted by Cheetah Digital found that email subject lines that express gratitude in some way tend to outperform those that do not; this is an important finding that – if brands use it correctly – can really bring a bounce to click and open rates. At Site Impact, we're always looking for new ways to give our clients an edge, and improve campaign performance – so understanding this finding will make a big difference.

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June 19-21 in Atlanta

The best part of Mission One: Revenue is sharing ideas in Atlanta with your colleagues.

Submit your most innovative and successful money-making ideas and you could go home from the July 19-21 conference with the glory of being voted best idea of the conference. The winner will also receive $100 because your thoughts and time are valuable.

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Design Tips

By Ed Henninger

Many newspapers pay little attention to consistent organization from issue to issue. For example, content that readers find important – such as obituaries and comics – will float throughout the paper. In one issue, the obits will be on page 6. In the next, they could be on page 8. And in still another issue, obits could be on page 5.

Readers have a right to expect consistency from you, and you get that consistency by creating a sequencing plan.

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Motivating and Communicating

Every day presents a new opportunity. Oftentimes we're unable to seize the moment because we're mired in old habits, doing the same thing over and over again.

Some people believe that they can't change and say, "That's just the way I am." You can change. You can start now. It could change your life today and you don't have to wait for July 1.

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Training and Development

While game stories are important, adding new features and better coordination to your overall prep and college coverage plan can help maximize your resources. Learn how to build a better plan in advance of the fall sports season. SNPA members can register at no cost for this June 21 webinar.

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Facebook has made some major changes that could have a serious negative impact on your advertisers. Learn how you can turn these changes into money in your pocket. SNPA members can register at no cost for this July 26 webinar.

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Reader's Corner

Speaking at Axios' Media Trends event Monday night, Facebook's head of global news partnerships Campbell Brown formally announced a policy to try to appease publishers' concerns over a controversial archive of political ads on its platform, which would also include ads promoting publishers' political content.

Why it matters: It's Facebook's latest effort to make nice with publishers, which continue to show frustration with changes and experiments to news functions on its platform.

Read more from Axios

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News and commentary of interest to journalism innovators and entrepreneurs. Read the latest from the Donald W. Reynolds Journalism Institute.

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