By Jane Nicholes, SNPA Correspondent

Taking advantage of its new press, The American Press in Lake Charles, La., has rolled out new ad rates based on all color.

The difference should be quickly noticed by readers and advertisers since color ads previously made up about 37 percent of the ads in the Shearman family-owned southwest Louisiana newspaper, circulation 24,000 daily and 27,000 Sundays.

"Certain national or major accounts that request black-and-white ads will be honored. Most ads will automatically publish in full color," said Advertising Director Titus Workman.

Calendar of Events
July 19, 2018

To participate you must share an example and sign up immediately.

Help SNPA Pick the Winners

It's time to vote on the winners of the SNPA Photo/Video Contest.

Votes in the Readers' Choice portion of this year's contest will be accepted until 11:55 p.m. (EDT) on Friday, July 13.

Get your readers involved, too.  Promote the voting page to them and invite them to vote for their favorites, as well.  Help us show off the great work that newspaper photojournalists do.  Consider printing the photos you entered in your paper and on your social media sites and encouraging readers to "VOTE FOR US!"

Click here to go to the contest voting site

STEP ONE:  Click on the Registration tab to register to vote.  There is no cost and voting is open to everyone. If you registered last year to vote in the Photo/Video Contest, you don't need to register again.  Just LOGIN at the top of the screen.

STEP TWO: Click on the VOTE tab to select your top five favorites in each of the four categories: Spot news photos, Feature photos, Sports photos and Videos.

A second set of awards will be determined by official contest judges.

Please let us know if you have any difficulty voting: cindy@snpa.org

Join us in Music City, Oct. 10-12

SNPA is headed to Nashville, Tenn., this fall – the first time our News Industry Summit has been held in Music City!  Dates are Oct. 10-12.   

Register now (before costs increase)

During the News Industry Summit, GateHouse Media CEO Kirk Davis will address how the GateHouse business model is evolving to build a sustainable future for local journalism.

In his discussion, he will address news and content innovation, building new revenue streams and the strategic way GateHouse is pursuing efficiencies. GateHouse Media parent, New Media Investment Group, has invested nearly $1 billion in local media in just 4 1/2 years. While the company has grown appreciably,  Davis will explain how local journalism and quality remain at the forefront of their mission.

Additional program details will be announced soon.

The News Industry Summit will be held at the Nashville Hilton. The group rate is $254 (single or double occupancy). Reserve your room no later than Sept. 19 by calling (615) 620-1000 (Monday through Friday from 8 a.m. to 5 p.m.) or dial 1-800-HILTONS. Rooms are expected to sell out early; you are encouraged to reserve your room as soon as possible.

Learn from our conference sponsors and exhibitors:

SNPA People

Chris Cobler

Victoria Advocate Editor Chris Cobler has added the role of publisher to his responsibilities.

Frank Leto

Frank Leto, a veteran newspaper executive, has been appointed publisher of The Joplin (Mo.) Globe, succeeding Mike Beatty, who recently resigned to become president of APG Media in Florida.

John Murray

The News Media Alliance mourns the loss of John Murray, News Media Alliance vice president of audience development. He was with the Alliance for over 20 years and was a treasured member of the team, where he specialized in helping members achieve increased audience growth and circulation through new and creative approaches.

Deadline for Applications is Aug. 1

Nominate your "rising star" to participate in the 2018-19 SNPA NEX GEN mentor program by Wednesday, Aug. 1.

This year-long program offers newspaper professionals with executive potential the opportunity to grow both personally and professionally. The program offers a variety of events and activities throughout the year that are designed to strengthen participants' industry knowledge, professional relationships, analytical skills and aptitude for innovation.

The capstone of this program is the pairing of participants with a seasoned industry expert from outside his or her own company for an ongoing mentorship throughout the year.

NEX GEN mentors include publishers, CEOs and executives from marketing/advertising, circulation, production and digital operations. If SNPA selects a candidate for this program who would benefit from a different type of mentor, a suitable mentor will be recruited.

It's Free ... if You Share an Idea by Friday

SNPA will host a free video conference on "How Your News Coverage Impacts Your Revenue" on Thursday, July 19. To participate you must to sign up by July 13.

SNPA's monthly P2P programs are free for SNPA members, but participants must sign up in advance and share an example.

Moderator Tom Silvestri, president and publisher of the Richmond (Va.) Times-Dispatch, wants you to tell us how you’ve been successful: news projects, initiatives, coverage and newsroom innovation that have increased audience (unique viewers or paid subscriptions) or helped advertising attract new revenue because of quality journalism.

Industry News

Presteligence has entered into a service agreement with The Columbus (Ohio) Dispatch for Adinfinitum, a hosted electronic tearsheet and invoice delivery system. Owned by GateHouse Media, The Dispatch will move to Presteligence for its advertising service portal and invoice delivery.


Lakeway Publishers, Inc. has sold the Osceola News-Gazette located in Kissimmee, Fla., to American Hometown Publishing, Inc., according to Randy Cope and Gary Greene of Cribb, Greene & Cope who represented Lakeway Publishers, Inc. in the transaction.


In a video, Matthew Borowick shares his advice, methods and passion for drone storytelling.


Matt Coen
By Matt Coen, president and co-founder, Second Street

The Chattanooga Times Free Press leverages various ballot sponsorship opportunities and a winners’ event to drive biggest revenue to date.

Design Tips

By Ed Henninger

Special sections let us give readers content that differs from the normal flow of news, features, sports, ads and other content in the newspaper.

But there are some key elements to remember when dealing with special sections. Following are 10 points that are important:

Growing Newspaper Audience

Make plans to join SNPA and Inland Press Association in Dallas for the only industry conference dedicated exclusively to growing newspaper audience in print and digital. 

This conference is for audience development professionals, circulation managers and executives, audience engagement specialists, those tasked specifically with sustaining and increasing print growth – and all those responsible for advancing newspaper growth across multiple platforms.

Our host is a leader in newspaper growth strategizing – The Dallas Morning News. The paper is opening new state-of-the-art offices to conference participants, fostering a spirit of innovation in an environment that reflects the pace of change and opportunities in our industry.



SNPA Jobs Network

Reporter, Marshall News Messenger, Marshall, Texas
The Marshall News Messenger in Marshall, Texas, is seeking an experienced Reporter who is passionate about community journalism. With a "digital first, print best" attitude, this position will cover news and features through print, digital and photographs. Learn more and submit your resume

Post your job openings with SNPA. There's no cost to SNPA members. If you have any difficulty posting your openings, send the information for your employment listings to cindy@snpa.org.

Training and Development

Facebook has made some major changes that could have a serious negative impact on your advertisers. Learn how you can turn these changes into money in your pocket. SNPA members can register at no cost for this July 26 webinar.


In light of Facebook's changes, a lot of newsrooms are turning their focus away from social. But it's still vital to most of our readers, so we can't forget it. Here we will talk about a few tips and tricks to work with Facebook's algorithm and what makes a good Facebook group. Plus, what content does best on Twitter, LinkedIn and Reddit. SNPA members can register at no cost for this July 27 webinar.


In this free webinar sponsored by The Newspaper Manager and The Magazine Manager, award-winning sales coach Ryan Dohrn will show you his proven system to manage over 300 emails per day down to inbox zero.

Reader's Corner

News and commentary of interest to journalism innovators and entrepreneurs. Read the latest from the Donald W. Reynolds Journalism Institute.

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