02.05.2019
Great Ideas

By Laura Testino, NOLA.com | The Times-Picayune

What Super Bowl? What we do know is there was a Super Boring game on CBS and some Super Sunday parties in the Crescent City, and our print team captured Sunday in New Orleans perfectly. 

They are the real MVPs, if we do so say so ourselves. Or, according to some of you, at least the Most Petty Players.

Want a copy? You can buy t-shirt and poster versions here.

Read more from The Times-Picayune

More
Great ideas

By Jane Nicholes, SNPA Correspondent

In outdoor-minded Traverse City, Mich., the Record-Eagle sponsors community activities that include the TC Trimdown weight-loss contest and a series of road runs among other health-related events. It also publishes a health and wellness magazine every other month, serving a community on the shores of Lake Michigan and Grand Traverse Bay that depends on tourism, especially in the summer.

So it wasn't a stretch for the newspaper to create "Healthy Community" advertising packages last year. "The financial health of our local businesses is very important as well," said Shawn Winter, director of advertising.

The goal was to sign up businesses for monthly packages that included every form of advertising the Eagle-Record offered at different price points depending on size. Winter said the businesses could reach every audience, try out forms of advertising that were new to them and do so on monthly budgets and contracts of six months or a year.

More
 
Calendar of Events
February 25 - 27, 2019

This is your chance to network face-to-face with newspaper executives from across the country.

More
October 6 - 8, 2019
SNPA Member Benefit

Daily newspapers that are members of SNPA have a FREE tool to let them benchmark their salaries against those of other member newspapers.

SNPA daily newspaper members are encouraged to take part in the 2019 Survey of Newspaper Salaries, which includes job listings and several additional introductory questions – all designed to give you better data with which to evaluate your compensation plan. And, it's all FREE – if you share your data for the survey by Friday, May 17.

More
Learn From the Finalists at Mega!

The finalists for the Mega-Innovation Award have been announced. Read this story to see which companies placed in the top three. The winner will be announced Tuesday, Feb. 26, at the Mega-Conference.

More
More Reasons to Register for Mega!

Tm Ratkovich, Rich Forsgren and Sue Kerr

Customer data is the foundation for strategically planning, executing and optimizing audience growth and revenue diversification efforts. Unifying, analyzing and deploying all available customer intelligence to optimize a customer journey that is perfectly engineered for each individual – transporting that consumer efficiently from awareness to paid customer status – is essential to financial viability.

At the Mega-Conference, hear how GateHouse Media's investment in customer data is not only supporting digital subscription growth, but is impacting revenue diversification initiatives across the enterprise. Learn how The Dallas Morning News is leveraging marketing automation to fund and enrich digital transformation efforts by extending the print runway.

More
Scot Gillespie

To be successful in today's digital landscape, publishers must prioritize the customer experience and pursue a strategy that reduces friction and builds engagement and loyalty among their readers.

The Washington Post is the industry standard for this approach, adopting a relentless focus on the customer and becoming one of the most read news brands in the world. On Wednesday morning at the Mega-Conference, hear about this evolution from Scot Gillespie, the newspaper's chief technology officer, as we delve into the in-house technology that powers it.

More
Brooke Henderson

For 20 years, business websites have been the cornerstone of a local, digital, presence. But, now we are in the midst of a major shift.

During a Monday afternoon breakout session at the Mega-Conference, Brooke Henderson, senior director of strategic partnerships for Yext, will lead a conversation focused on how voice, mobile and artificial intelligence are changing the way potential customers discover local businesses.

More
SNPA People

Steve Dorsey

Steve Dorsey has been named vice president of news performance and partnerships for the Austin-based Center for News & Design. He formerly was vice president of innovation and planning at the Austin American-Statesman.

More
Industry News

Wilson Times Co. President and Publisher Keven Zepezauer, left, is pictured with Todd Allen, who served as publisher and executive editor of the Wake Weekly newspapers.

The Wake Weekly newspaper group – The Wake Forest Weekly and its zoned editions in Rolesville and Franklin County along with the Butner-Creedmoor News – are operating under new ownership.

Publisher and Executive Editor Todd Allen has sold the newspapers, along with marketing agency Kingsdale Media, to The Wilson Times Co., a growing print and digital media company with a daily paper and two other weeklies in its publishing portfolio.

More
Terry Kroeger

SKAR Advertising, a full-service integrated advertising agency in Omaha, Neb., has been purchased by Terry Kroeger, who was previously chairman and chief executive officer of BH Media Group and publisher of the Omaha World-Herald. Effective with the purchase, Kroeger will become president and CEO of SKAR.

More

Beginning in May 2019, the University of Florida College of Journalism and Communications will launch an online master's degree with a specialization in public interest communications, the country's only master's program in this emerging field.

More

The Associated Press and the News Media Guild have reached a tentative agreement on a new three-and-a-half-year contract that includes pay raises each year of the agreement and health care revisions.

The agreement comes after more than 17 months of negotiations and is subject to ratification of the union membership.

More

Community Impact Newspaper is launching in the Nashville area, debuting an edition in the cities of Franklin and Brentwood. Residents can expect the hyperlocal publication to reach mailboxes in March. The company is also planning an expansion in the Houston area, and may have more news to announce this week, says owner John Garrett.

More

Donations from McClatchy readers and viewers around the country will help pay off more than $5 million in medical bills owed by servicemembers, veterans and their families.

In partnership with RIP Medical Debt, a nonprofit that buys bundles of debt at a steep discount and forgives it, McClatchy's War Within Initiative fundraising drive across print, digital, video and social platforms sparked the compassion of donors in the local news company's 30 markets and beyond, leading hundreds to join the effort to lift a burden for those who serve.

More
Technology

By Ebony Reed, Reynolds Journalism Institute

Like many others who grew up during the glory days of newspapers, I must say I never envisioned the kind of  innovations that technology has brought to journalism, like AR/VR, drones and artificial intelligence bots writing stories. Most of my chats with industry friends these days center on these topics, and it seems those conversations have become more frequent since the start of the year, when we've seen the elimination of thousands of news jobs, not to mention threats of hostile company takeovers and lots of general uncertainty.

Fortunately for us, in these uncertain times, futurists give us scenarios we can use to try to predict how technology might impact journalism's future. But the present is less clear, and anyone who says they know what should be done at the moment isn't being honest. At best, we can only guess what skills we'll need to cope with this ever-changing landscape.

With that in mind, I've decided to share some of the suggestions I've given friends about how to proceed forward, suggestions I've cultivated after nearly two decades in the industry.

Read more

More
SNPA Jobs Network

Reporter, Marshall News Messenger, Marshall, Texas
The Marshall News Messenger in Marshall, Texas, is seeking an experienced Reporter who is passionate about community journalism. With a "digital first, print best" attitude, this position will cover news and features through print, digital and photographs. Learn more and submit your resume

Post your job openings with SNPA. There's no cost to SNPA members. If you have any difficulty posting your openings, send the information for your employment listings to cindy@snpa.org.

More
Training and Development

You are likely familiar with the Sales Funnel. But have you broken down each step of the process to understand what message and media placement have the greatest impact on an advertising campaign?

In this webinar, we will cover the basics of the Funnel before digging into the best ad placement and message to guide customers through their decision journey. Following this session, you will better understand the role that your newspaper plays in the process and how to incorporate "new" and "old" media into a cohesive ad campaign.

If you can't participate on Feb. 28, no problem! Register anyway and view a recording of the webinar at your convenience.

More
Reader's Corner

Across the news industry, organizations large and small, commercial and nonprofit, single issue and daily news are experimenting with "engagement." Audience engagement. Engaged journalism. Engagement editors and specialists. Engaging for trust. And the list goes on. But what is engagement? Why are organizations experimenting with it, and to what effect?

Read more from Medium

More

News and commentary of interest to journalism innovators and entrepreneurs. Read the latest from the Donald W. Reynolds Journalism Institute.

More
 
3680 North Peachtree Road | Suite 300 | Atlanta, GA 30341 | 404.256.0444 | Send your eBulletin news to cindy@snpa.org