Great Ideas

By Jane Nicholes, SNPA Correspondent

There's no one-size-fits-all program for "Run Till It Sells" classified ads. Two media companies having success with the concept in vehicle sales have different requirements and different approaches.

Representatives of the Shelby County Reporter, a weekly in Alabama, and the News-Argus, a six-day daily in Goldsboro, N.C., presented their programs at a recent SNPA P2P video conference.


Here's a great idea for reaching your readers on Instagram:

Each week, The Dallas Morning News publishes a weekly Instagram Newsletter that recaps the week's news in images.

Calendar of Events
August 15 - 17, 2019

This conference will focus exclusively on revenue generation – and what you can do to increase revenue at your organization.

October 6 - 8, 2019
Great Ideas

The Austin American-Statesman has launched its new streaming radio station, Austin360 Radio, available at austin360radio.com. Well-known Austin radio personality JB Hager will headline the new station with his daily show, Monday-Friday, 3-7 p.m.

Register by April 18 -- No Cost

Growing Major Retail Segments

SNPA will host its next free video conference call designed to give you actionable, proven revenue-generating ideas on Thursday, April 25, at 2 p.m. EDT. This next P2P (Publisher-to-Publisher) session will be dedicated to growing revenue in major retail segments such as furniture, medical, grocery and others.

Participating is simple: just contribute one idea. In exchange, you get the login codes and the complete package of ideas that are contributed by other newspapers.

Click here to learn how you can sign up FREE.

SNPA People

Tim Burke

Timothy D. Burke, who led The Palm Beach Post and Palm Beach Daily News into the digital news age and strengthened the newspapers' ties in the community, is leaving his role as publisher.

Burke, 58, who currently serves as president-elect of SNPA, will join LRP Media Group in Palm Beach Gardens as senior vice president and publisher of human resources products in early June.

Brent Powers

Brent A. Powers has been named president of the Northwest Arkansas Democrat-Gazette. He succeeds Todd Nelson, who announced his retirement recently.

PJ Browning

PJ Browning, president and publisher of The Post and Courier in Charleston, was elected president of the South Carolina Press Association at the group's Annual Meeting Saturday at The Marriott in Columbia.


The South Carolina Senate has honored retiring Associated Press journalist Jack Jones for his more than 40 years in news media.

State Sen. Dick Harpootlian took to the Senate floor, one day before Jones retired after 25 years with the AP.

Industry News

Walter E. Hussman Jr., chairman of WEHCO Media and publisher of the Arkansas Democrat-Gazette, is at war again. This time, it's with the internet. But rather than face his competitor head-on in what would most certainly be a losing battle, he's leaning in and gambling on a new strategy.

"People don't realize how bad things are," he says. "The newspaper industry in America is verging on total collapse ... You're going to start seeing more daily newspapers close. We've lost Arkadelphia. We lost Hope. I think we're going to lose more.

"It's a real challenge for the Democrat-Gazette, too. We've got to figure out a new business model because the one we're on just is not working."


Journalists, elected officials and government communicators committed to concrete steps aimed at increasing trust and civility in public life following two days of intensive conversations at the National Press Club.

Hosted by the club's nonprofit Journalism Institute and facilitated by the National Institute of Civil Discourse, the "Dialogue in a Divided Democracy" brought together more than 60 people – news media leaders and the people they cover – for face-to-face conversations about the challenges facing key American institutions. PEN America and the Stennis Center for Public Service Leadership partnered in the event.

In this article, read about the steps participants agreed to take.


Fundamentally, news consumers trust journalism that they find to be balanced, in-depth, honest and reputable.

Those qualities appeared over and over in an analysis of 81 in-depth interviews our newsroom partners conducted with members of their communities. And when asked directly about what defines quality journalism, they were at the top of the list.


The University of Florida College of Journalism and Communications has announced that the Brechner Center for Freedom of Information has been awarded $125,000 from the Hearst Foundations for the Center's "Data Deserts" initiative.


The Donald W. Reynolds Journalism Institute has awarded seven fellowships for the 2019-20 academic year with projects to improve gun violence reporting, expand solutions-based journalism by local TV stations, help large and small newsrooms get the most out of push notifications, customize audio documentaries through voice commands, measure the community impact of online stories and preserve digital content that's being lost.

"The institute is focusing on how to improve business prospects for community news, make practical use of new technologies and re-gain the public's trust," said RJI Executive Director Randy Picht. "Our new group of fellows addresses each of these missions with thoughtful and innovative proposals."


The Associated Press is expanding its robust efforts to debunk false and misleading information, including in video and Spanish-language content appearing on Facebook.

With a focus on Spanish-language text, photos and video seen by a U.S. audience, AP will debunk misinformation and publish corresponding fact checks in Spanish. AP is the first fact-checker in Facebook's program to focus on content consumed by Spanish speakers in the U.S.


Most podcast users are millennial males, listen weekly, and engage with podcasts at home, according to a major new study by the University of Florida College of Journalism and Communications and Futuri Media, a leading audience engagement and sales intelligence technology firm.

Results were presented at the National Association of Broadcasters' NAB Show on April 9 as part of a panel discussion titled "Radio's New Analytics: Understanding Listeners, Delivering Results." Click the link below to download a copy of the presentation.


Presteligence has announced that Findlay Publishing Company (Ohio) will implement My News 360 Platform for its editorial system, website, e-edition and mobile apps.

Findlay Courier, Review Times and three radio stations will share a database allowing content to be written one time and easily distributed among the sister sites. As a fully-hosted service, staff can write and post content from their desktop or mobile device, including news stories, photos, videos and audio files. Each reporter can have their own queue to save working drafts and ideas.


Development of a $29 million golf and entertainment attraction near downtown New Orleans took another step forward recently as workers began site preparation at the former location of The Times-Picayune offices and printing plant.

Pavement has been excavated in areas around the perimeter of the Howard Avenue site beside the Pontchartrain Expressway, where a fence will be erected to keep trespassers away during the demolition.

Share Your Data; Receive Survey Results Free

SNPA will continue to accept questionnaires for the SNPA Salary Survey through the end of this week.

This tool for daily newspapers helps them benchmark their salaries against those of other SNPA member newspapers.

All SNPA daily newspaper members are encouraged to take part in the survey, which includes job listings and several additional introductory questions – all designed to give you better data with which to evaluate your compensation plan.

Download the survey questionnaire (Excel file)

Reward Your Best Writers with a Nomination!

Entries are due today for the Carmage Walls Commentary Prize. In each circulation group, the first-place winner will receive a plaque and a cash award of $1,000. Second-place winners will receive a plaque and $500.


A major challenge in today's media world is holding on to your staff, specifically experienced personnel. This is especially true in the media industry, which includes print, radio and broadcast with marketing and research staff.

Today's media sales teams are taking more responsibility for revenue by delivering more strategic recommendations and striving to close more business quickly. Having marketing research resources achieves this efficiently by embracing the shift from market research as an expense or a cost center to a revenue generator.

Since so many in the media industry are asking their staff to do more multi-tasking, Research Director On Demand suggests the following tips to help you with your marketing and advertising sales research.


Home Delivery Manager, The Roanoke Times, Roanoke, Va.
The Roanoke Times, a BH Media company, is seeking a Home Delivery Manager, supervising 8 District Supervisors. This position is the direct link between the District Supervisors, customers and Independent Contractors. Learn more and submit your resume

Production Manager, The Jonesboro Sun, Jonesboro, Ark.
The Jonesboro Sun in Jonesboro, Ark., has an immediate opening for a Production Manager. This position is responsible for handling and scheduling newspaper and niche product layout and file processing for all publications including commercial print customers.  Learn more and submit your resume

Virginia Publisher
Lakeway Publishers, Inc. is seeking leadership for its Central Virginian newspaper. This Publisher role will include oversight for the group of weeklies in Virginia owned by Lakeway. Learn more and submit your resume

Missouri Publisher/General Manager, Bowling Green, Mo.
The successful candidate is someone who understands community newspapers and understands that we're not "selling ads." We're helping our neighbors SUCCEED. Learn more and submit your resume

Sports Editor, Sun Newspapers, Port Charlotte, Fla.
The Sun Newspapers on Florida's Gulf Coast are looking for a full-time sports editor. The job entails managing a strong lineup of correspondents and two full-time writers while producing eight all-color pages of sports each day.  Learn more and submit your resume

General Manager, GateHouse Media, Langhorne, Penn.
GateHouse Media is seeking a General Manager for our group of suburban Philadelphia newspapers and related digital products. Learn more and submit your resume

Post your job openings with SNPA. There's no cost to SNPA members. To post your employment listing, simply email the text of your ad to cindy@snpa.org.

Training and Development

In this webinar, we will discuss two fundamental truths to explain the dramatic differences among the generations and the need for all newspapers to understand those differences.


In this webinar, our presenter will show you tips and tricks on recording and editing audio and video, taking the best photos and time-saving tools that make journalism from your cell phone possible and productive.

If you can't participate on April 25, no problem! Register anyway and view a recording of the webinar at your convenience.

Reader's Corner

Readers of The Wall Street Journal are seeing a lot of changes built around the goal of elevating the quality of community discourse on WSJ.com. It's a project the staff has been working on for months, starting with rigorous research and ending with a strategy to foster healthy conversations around its coverage.

Read more from NiemanLab


U.S. local digital advertising is expected to climb 9.2 percent this year to $77 billion, according to Borrell Associates -- rising as a percentage of all U.S. local advertising to a 63 percent share.

In 2018, the local ad research consultancy says digital had a 53 percent share of the $126.3 billion total U.S. local ad market -- $67.4 billion.

Much of this digital ad activity comes from "pure-play" digital media companies -- $57.1 billion -- with $10.3 billion from traditional media companies.

Read more from MediaPost


News and commentary of interest to journalism innovators and entrepreneurs. Read the latest from the Donald W. Reynolds Journalism Institute.

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