The Benefits of a Five-Column Grid

Readers got a preview of the redesign leading up to the launch. The paper also switched to a narrower page width, which it did not promote as part of the launch.

The Taos (N.M.) News switched to a five-column format as part of a redesign with Creative Circle that launched July 18.

"The Taos News is one of the best weekly papers in the United States," said Bill Ostendorf, president and founder of Creative Circle Media Solutions. "But their owner, Robin Martin, knew they could be even better and asked us to help them take their work up a notch."

Key elements of the redesign were to improve headlines, introduce alternative story forms, make content more relevant to readers, improve the layout and organization of the paper and make better use of their staff photographer (yes, they still have a staff photographer, and a good one). "We also worked on better planning and handling of deadlines," Ostendorf said.

But one of the biggest and most obvious changes was a switch to a five-column grid for both news and advertising.

Calendar of Events
July 29 - August 1, 2019

This four-day SNPA Leadership Academy will take a deep dive into mastering leadership skills needed to succeed in top management positions at newspapers.

October 6 - 8, 2019
December 10 - 11, 2019
Share One Idea, Get Many More -- FREE!

Share your successful circulation subscriber sales and audience acquisition ideas and get more proven ideas in return!

SNPA is hosting a free video conference designed to give you actionable, proven revenue-generating ideas. The next P2P (Publisher-to-Publisher) session will occur on Thursday, Aug. 8 (2 p.m. EDT), and be dedicated to growing subscribers.

Participating is simple. Contribute one idea and in exchange, you get the login codes and the complete package of ideas that are contributed by other newspapers.

Send an email by Aug. 2 to Greg Watson with the subject line P2P and share some information with us.

SNPA People

Kris Worrell
By Briana Adhikusuma, staff writer, Daily Press

The executive editor of a New Jersey newspaper was named on Monday as the top editor of the Daily Press (Newport News, Va.) and The Virginian-Pilot (Norfolk).


Three newspaper executives have been posthumously inducted into the Tennessee Newspaper Hall of Fame.


Borrell Associates has launched a bimonthly podcast discussing the latest trends in local marketing. Joining Gordon Borrell for these lively 20-minute shows is Corey Elliott, executive vice president of Local Market Intelligence. Borrell says they make a good team "because we don't always agree."

Industry News

The Associated Press has published "Apollo 11: An AP Special Anniversary Edition" to mark the 50th anniversary of the first manned lunar landing.

The biography explores how the U.S. forged the necessary technology during the turbulent 1960s to allow man to set foot on the moon. It remembers those who sacrificed to make the great enterprise succeed.


The Las Vegas Review-Journal, Boulder City Review and Pahrump Valley Times are now live with Adpay's Memoriams solution to power obituary self-serve for their funeral homes and private party individuals. Las Vegas relied on the endorsement of Memoriams by the Local Media Consortium in choosing this strategy to protect and grow its local and out-of-area obituaries. On-site training is scheduled for funeral directors to ensure a seamless transition.


Brainworks AR Support Manager Phil Giarraputo recently updated the company's client mapping feature and All Island Media is already reaping the benefits.

SNPA Jobs Network

Burlington Executive Editor / Triad Editor, Burlington, N.C.
This person will serve as executive editor for the Burlington Times-News with additional oversight of newsroom leaders at the Asheboro Courier-Tribune and Lexington Dispatch. Learn more and submit your resume

2nd Pressmen for a DGM 430 press, Sun  Publications, Lakeland, Fla.
Sun Publications (DR Media) is looking for 2nd press leaders who are experienced – ensuring safety, quality, basic maintenance and repairs on press. Learn more and submit your resume

Post your job openings with us. To post your employment listing, simply email the text of your ad to cindy@snpa.org.

Training and Development

In this webinar, learn 10 tips that will make your video story stronger, audio better and video more compelling. This session is good for beginners, intermediate and those who have experience but need efficiency.

Reader's Corner

Jamie Hancock

Jamie Hancock is assistant politics editor at The Dallas Morning News. She also serves as the coordinator for the newspaper's internship program. In this interview, Hancock discusses DMN's approach to covering politics and what it looks for in interns.

Read more from The Editor's Desk.


News and commentary of interest to journalism innovators and entrepreneurs. Read the latest from the Donald W. Reynolds Journalism Institute.

3680 North Peachtree Road | Suite 300 | Atlanta, GA 30341 | 404.256.0444 | Send your eBulletin news to cindy@snpa.org