09.10.2019
Regaining America's Trust

Walter Hussman
By Walter Hussman, Jr., Arkansas Democrat-Gazette and WEHCO Media

I am happy to share some good news with my fellow SNPA members. My family and I especially want to share with you some of our thinking and reasoning behind our decision. All of us (Ben, Palmer, Olivia, Eliza and me) have made a commitment to donate $25 million to the University of North Carolina's School of Media and Journalism.

This is the largest donation ever in the history of our family. We are lending our name and it will now be called the Hussman School of Journalism and Media. Here's why we are doing it.

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Calendar of Events
September 12, 2019

Using insights gained from working with 1,500+ newspapers, Legacy.com's Ronald Speechley will show you five easy ways to revitalize your obituaries (and their revenue potential).

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October 6 - 8, 2019
December 10 - 11, 2019
Annual Meeting: Reserve Your Hotel Room by Sept. 16

We've packed a lot into three days: A celebration of the merger of SNPA and Inland Press Association and a jam-packed program filled with compelling topics you asked for.

Newspaper management, retaining public notice revenue, marketing, advertising sales, newsroom strategies, digital, social media, circulation and audience development topics are all on the agenda for the Annual Meeting of SNPA and Inland Press Association, Oct. 6-8 in Chicago.

Download the complete program – including speakers, times, sponsors and more

Register to attend

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SNPA Membership

Again this week, SNPA extends a warm welcome to a new associate member: Georgia POS Solutions, Inc.

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SNPA People

Rebecca Alexander

Rebecca Alexander, the publisher of Summerville Communications Inc. and 11-year veteran of its parent company, Evening Post Industries, has been named publisher of Oxford Newsmedia, LLC, Batesville Newsmedia, LLC and related products including The Panolian in Batesville, The Oxford Eagle and Oxford Magazine.

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Rick Kennedy

Richard "Rick" Kennedy, a 34-year media veteran, has been named managing editor of the Pine Bluff (Ark.) Commercial.

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Feb. 17-19 in Fort Worth

Registration for the 2020 Mega-Conference has begun and this is your chance to register at discounted rates. The Feb. 17-19 conference in Fort Worth, Texas, will mark the 10th anniversary of the Mega-Conference.

Register to attend

Registration for exhibit space and sponsorships also has begun.  Register early to get your pick of the best spots in the Exhibit Hall

View the Sponsorship Brochure

View Floor map of the Exhibit Hall

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Industry News

A Helena-West Helena resident, who also is an Airbnb host, has acquired The Helena-West Helena World; closure is being avoided.

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The Brechner Center for Freedom of Information has announced the debut of the Journal of Civic Information, the first open-access, interdisciplinary journal that publishes peer-reviewed research related to the field of public information accessibility.

The journal, which will include articles from both scholars and practitioners, will publish online quarterly. Topics will include issues regarding access to public records and meetings, court transparency, access to public employees and elected officials, open data and technology, and other related matters, with an emphasis on issues relevant to the state-and-local levels of government.

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Recognize the accomplishments of your newspaper carriers who are working hard to get your newspaper into the hands of readers. Download this customizable ad to run in your paper.

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There are seven changes news organizations need to adopt to succeed during the reader revolution. Jim Brady, CEO of Spirited Media, lays them out in a recent post for the Reynolds Journalism Institute. They include: serving your audience first (not your newsroom) and having a point of view.

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After successfully launching Stratica, a new strategically-focused Advertising & CRM media solution earlier this year, Brainworks Software marks yet another milestone by celebrating over 30 years of innovative media software development.

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Register FREE by Next Friday

The 4th Quarter is right around the corner and we are heading into one of the most important and most profitable seasons of the year.

The September SNPA P2P (Publisher-to-Publisher) video conference call will help you get ahead of your holiday sales planning. Simply share a successful sales initiative, product, contest or other idea and get more proven ideas in return! We are looking for your best ideas for Halloween, Thanksgiving, Black Friday, Christmas and other 4th quarter sales plans.

This P2P session will occur on Thursday, Sept. 26, at 2 p.m. (EDT).

Learn more and register FREE

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Zinsergram

Mike Zinser
By L. Michael Zinser, The Zinser Law Firm

The National Labor Relations Board has held that companies do not violate the National Labor Relations Act solely by misclassifying employees as independent contractors. Bottom line: the decision to classify an individual as an independent contractor rather than an employee will not, by itself, subject an employer to liability under the National Labor Relations Act.

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SNPA Jobs Network

2nd Pressmen for a DGM 430 press, Sun  Publications, Lakeland, Fla.
Sun Publications (DR Media) is looking for 2nd press leaders who are experienced – ensuring safety, quality, basic maintenance and repairs on press. Learn more and submit your resume

2nd Pressmen for a DGM 430 press, Venice Gondolier, Venice, Fla.
The Venice Gondolier (Sun Coast Media Group) is looking for 2nd press leaders who are experienced – ensuring safety, quality, basic maintenance and repairs on Press. Learn more and submit your resume

Press Operator, Sun Coast Press, Port Charlotte, Fla.
Sun Coast Press, a rapidly growing daily and commercial print shop, has a full-time opening for a Press Operator. Learn more and submit your resume

Post your job openings with SNPA. There's no cost to SNPA members. To post your employment listing, simply email the text of your ad to cindy@snpa.org.

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Training and Development

Using insights gained from working with 1,500+ newspapers, Legacy.com's Ronald Speechley will show you five easy ways to revitalize your obituaries (and their revenue potential).

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Research shows that small-town, geographically-bounded U.S. weekly newspapers continue to be viable in the digital era, despite the struggles larger U.S. newspapers continue to undergo. Webinar participants will receive a useful survey tool that they can use in their own communities to better understand the expectations of their audiences.

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Reader's Corner

It's a new twist on the now-familiar exercise: trying to find solid, hopeful initiatives when so many in and outside of journalism are pessimistic about the profession.

The Medill Local News Initiative at Northwestern University has interviewed 50 news leaders, "seeking markers of success" in the ongoing search for new business models for local news.

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Alabama Media Group’s social brand division Red Clay Media aims to entertain, inform and share stories through powerful identity content. It’s a Southern Thing has cultivated a highly engaged audience of more than 1.2 million on Facebook and nearly 100,000 on Instagram, with the spin-off Facebook show, So True Y’all, garnering an average of 200.8 million views.

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Despite the economic hardships that local newspapers have endured, they remain, by far, the most significant providers of journalism in their communities. And while there is great hope and expectation that newer, online journalism sources will emerge to compensate for the cutbacks and closures affecting local newspapers, a study has shown that this has yet to take place.

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News and commentary of interest to journalism innovators and entrepreneurs. Read the latest from the Donald W. Reynolds Journalism Institute.

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