For digital editors and content producers looking to get a better handle on how their content is performing on social, CrowdTangle is an excellent tool.MORE
When a user shares your content, that post can reach more people and also new users who aren't already following you on social media. And as posts shared by friends and family are still favored in Facebook's algorithm, focusing on that metric can help make sure your posts will be seen.MORE
For anyone who has been following Facebook's news feed algorithm changes over the years, it seems like with every change announced, publishers collectively hold their breath waiting for their traffic to drop off a cliff. So far publishers have not seen a significant change in Facebook referrals, especially if they post quality content. So what exactly is quality content, and if you're managing a Facebook page, how do you combat this algorithm change to make sure your fan pages see your post?MORE
It's time for newsrooms to restructure their planning processes with digital at the forefront so that news is ready for readers when – and where – they want it. Rethinking entrenched newsroom processes can be daunting, though.
Recently, GateHouse Media News & Interactive held a training to help newsroom leaders figure out where to begin. Read on for three of our favorite pieces of advice from the training, or download the whole presentation here.MORE
Destin.com is for visitors and locals alike. And, the site's connection to the Northwest Florida Daily News puts it above all other coastal tourism-oriented websites.MORE
How will your newsroom cover July Fourth festivities this year? If your answer is limited to a print event preview, photo gallery or a quick video of the local parade, I challenge you to get creative and add something new to your coverage. Here are some interactive coverage ideas to get you started.MORE
Reporters can set themselves apart on platforms like Periscope by not just creating brand recognition for their newsrooms, but by treating themselves as a brand. Here are some best practices to keep in mind.MORE
Advocate Digital Media will market it, place it, produce it, and maybe even put it in the newspaper. This article also includes a television commercial promoting Advocate Digital Media.MORE
The Washington Times' unique subscription portal allows readers to earn money toward their subscription fees by engaging certain advertisements and marketing opportunities inside an app that it created.MORE
McClatchy has selected Youngstown, Ohio, as the launch city for The Compass Experiment – an initiative in association with Google to develop essential and sustainable local digital news models.
"When we heard that Youngstown's daily newspaper, The Vindicator, would be closing, we saw an opportunity to help a community with a rich heritage and distinct identity find a path forward for local news," said Mandy Jenkins, general manager of The Compass Experiment. "We are on the ground now working with people in the community to set up a digital news outlet that will launch in the fall."More
On Monday, The Times-Picayune and NOLA.com premiered the first episode of the new series "Where NOLA Chefs Eat," hosted by Todd Price, the paper's award-winning dining reporter, and filmed and edited by video journalist and frequent Where NOLA Eats collaborator Frankie Prijatel.More
The Tampa Bay Times has unveiled a new type of newspaper rack equipped with a 24-inch flat-screen monitor that can stream news and information at select retail outlets around the bay area. TimesVision is being installed in about 50 locations.
The 24-inch monitor streams news content and advertising in a seven-minute loop. The paper has the ability to update it in real-time with breaking news. It's all part of a new initiative called TimesVision designed to display video billboard content at print distribution racks in select retail outlets.
In the newsroom, a team of journalists will be producing short, sharp videos that will play on the TimesVision monitors – interspersed with marketing spots, advertising and in-store promotions at host locations.
This technology enables the Times to create a news and information feed that can be sold to advertisers around the bay area.More