Iconic clip from Young Frankenstein becomes opening line of campaign 8/14/13

By Sean Ireland, special to the SNPA eBulletin
EXECUTIVE SUMMARY  

"It's Alive" campaign emphasizes that The Brunswick News is a living entity thrumming with the pulse of the community.

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Convincing readers to pay for valued content 6/4/13

EXECUTIVE SUMMARY  

A month before the Lunenburg County Progress Bulletin (Bridgewater, N.S.) launched its new user pay system, the newspaper ran a series of ads to help viewers see the value in paying for award-winning content.

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