Print classifieds merge with digital 2/24/17

By Jane Nicholes, SNPA Correspondent

To revive classified advertising, the Albuquerque Journal linked its print product to smartphones. The result has been a positive swing of more than $70 per ad.

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At McClatchy, everyone can innovate 2/24/17

By Jane Nicholes, SNPA Correspondent

Despite the industry-wide focus on digital, many a newspaper company is still trying to figure out how to make money at it. Revenue from digital often makes up only a small percentage of total annual revenue even if the percentage is growing.

But McClatchy's answer to that question as asked on the Mega-Innovation Award entry form is an eye-popping 72 percent. Yes, digital revenue made up 72 percent of total revenue over the past 12 months.

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The Sway’s marketing tactics are a little bit different 2/24/17

By Jane Nicholes, SNPA Correspondent

The Pilot publishes Wednesdays and Sundays and circulates 12,500 papers in Southern Pines, N.C. It, like many other papers, looked for a way to reach millennials with advertising and news while capitalizing on the services offered by its in-house First Flight Digital operation.

Unlike other newspapers, what The Pilot came up with does not involve top executives at the paper and isn't afraid to take a risk. The name of the product is The Sway, and it's an email newsletter "that delivers bite-sized information with a funny, snappy voice," according to the paper's entry.

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Innovation Award finalists to present this afternoon at Mega-Conference 2/24/17

Learn from these innovative companies at the Key Executives Mega-Conference.

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GateHouse investor acquired by Japanese company 2/20/17

Reprinted from News&Tech

Fortress, the largest investor of GateHouse Media – parent company of some 121 daily newspapers and more than 525 local affiliated websites as well as numerous weeklies across the U.S. – entered into a definitive merger with Japanese-based SoftBank for some $3.3 billion.

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Four Gannett papers in the Southwest will be shrinking their print editions 2/20/17

Three daily newspapers in southern New Mexico and one in El Paso, Texas, owned by Gannett, have announced that they will be making changes to their print editions, reducing their size in a shift away from print and towards digital.

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AP and Howard Hughes Medical Institute collaborate to enhance science journalism 2/20/17

The Associated Press has announced a yearlong collaboration with the Howard Hughes Medical Institute’s Department of Science Education on two pilot projects designed to expand AP’s science journalism.

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Love savings? Love revenue? Content That Works has both 2/14/17

Did you know that less than 8 percent of coupons used annually are from digital and the rest are from newspapers?

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Morris Publishing Group acquires Trend Publications 2/13/17

Morris Publishing Group, LLC has acquired Trend Publications, LLC, which includes the state-wide monthly business publication, Georgia Trend, several annual publications, georgiatrend.com and other print, digital and event assets. Trend Publications will join the newly formed Morris Business Media, LLC, that is a subsidiary of Morris Publishing Group, LLC.

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Can small community newspapers successfully launch digital ad agencies? 2/7/17

Reprinted with permission from the University of North Carolina School of Media and Journalism

What is the future of newspaper advertising departments in small, low-growth communities? Can the print sales reps at these newspapers become digital advertising experts? JoAnn Sciarrino, Knight Chair in Digital Advertising and Marketing at the University of North Carolina, explores these questions in a case study on The Whiteville News Reporter, a Pulitzer-Prize-Winning, twice-weekly paper with a print circulation of 10,000.

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