The Greer Citizen applies for membership 11/18/14

The Greer Citizen, which is published every Wednesday in Spartanburg, S.C., has applied for membership in SNPA. MORE

Ebola awareness: 7 things your readers need to know 11/11/14

Content That Works offers a broadsheet page that newspapers can run at no cost. MORE

Local Media Consortium announces partnerships for revolutionary obituaries solutions 11/10/14

Partnership will provide death care providers with industry-leading products and improved access to local media outlets nationwide. MORE

Cox Media Group launches reimagined newspaper websites 11/10/14

Cox Media Group is unveiling a bold new look for its free newspaper sites, starting with The Atlanta Journal-Constitution. The Austin American-Statesman, The Palm Beach Post and the Dayton Daily News will launch redesigns in the coming weeks. MORE

The Port Arthur News and Orange Leader sold to Boone affiliate 11/5/14

Port Arthur Newsmedia, LLC and Orange Newsmedia, LLC, affiliates of Boone Newspapers, Inc. and Carpenter Newsmedia, LLC with offices in Natchez, Miss., and Tuscaloosa, Ala., have acquired The Port Arthur News and The Orange Leader from Community Newspaper Holdings, Inc. of Montgomery, Ala. Majority owners of the newly formed companies are BNI key people and Carpenter Newsmedia, LLC (CNL), a company owned by BNI's president and chief executive officer, Todd H. Carpenter of Natchez. The newspapers will be managed by BNI. Dirks, Van Essen & Murray, a merger and acquisition firm based in Santa Fe, N.M., represented CNHI in the sale. MORE

How newspapers work, and don't work, for Realtors 11/4/14

By Cindy Durham, assistant executive director, SNPA
When Long & Foster, the largest privately-held real estate company in America, places marketing dollars with media companies, it seeks three things:

  • To be big and bold.

  • To have exclusivity.

  • To be everywhere buyers and sellers are.

    Cindy Jez, vice president of new homes and regional marketing for Long & Foster Real Estate, told publishers at SNPA's News Industry Summit that – five years ago – it placed 100 percent of its marketing dollars in print campaigns. Today, the mix is 52 percent digital and 48 percent print. And, Jez said the company will continue to evolve further into digital.

    MORE

New app will empower people to engage more in the political process 10/28/14

Podium is an app that aggregates information on politicians and legislation to help the public learn and make a difference. MORE

AdMall® and BIA/Kelsey form media research alliance 10/28/14

BIA/Kelsey’s Media Ad View Plus® forecast will provide nationwide and local spending data for 94 business categories. MORE

From ideas to execution 10/28/14

By Cindy Durham, assistant executive director, SNPA
The key to success for the future in newspapers is to embrace creative, educated, calculated changes before "the other guys" cannibalize our market share, Professor Kelly O'Keefe of Virginia Commonwealth University told publishers at SNPA's News Industry Summit. O'Keefe has been a marketing innovator for more 20 years. Prior to becoming a professor and managing director of the VCU Brandcenter, he led O'Keefe Marketing, a pioneer in digital marketing and branding. During the Tuesday morning General Session in Charlottesville, Va., O'Keefe talked about the power of creative thinking and shared four prototypes for reinvention of the Richmond Times-Dispatch that one of his graduating classes at VCU put together for Publisher Tom Silvestri. In introducing O'Keefe, Silvestri said the students' work "really launched us into a deep reflection on what our brand is." The project examined what's burgeoning in the digital area and translated that onto print. MORE

Winner of Photo Contest honored at Naples Daily News 10/28/14

Dania Maxwell of the Naples Daily News is presented GRAND PRIZE honors in the SNPA Photo Contest in a ceremony in Naples. Pictured to the left, Manny Garcia, editor, presents the award to Maxwell, and she is congratulated by Publisher Bill Barker. In addition to GRAND PRIZE honors, she placed first in the video category for a video titled "Little Man and the Pursuit of Happiness." Read more about the photo contest: http://snpa.static2.adqic.com/static/2014PhotoContest.pdf Read coverage of her award from the Naples Daily News: http://snpa.static2.adqic.com/static/DaniaMaxwell.pdf MORE
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