The Associated Press and ExpertFile have announced that they will work together to make ExpertFile's online directory of subject matter experts available to newsrooms.MORE
Since so many in the media industry today are asking their staff to do more multi-tasking, the research strategies outlined in this article may help you with your marketing and advertising sales research.
Whether your research needs are for promotion and branding initiatives, sales presentations, proposals or a request for some quick stats, start by asking these questions.MORE
Machine learning, influencer marketing and a focus on millennials are the top three trends that will drive public relations research this year, according to a new white paper from the University of Florida College of Journalism and Communications. This is the College's first annual report on public relations research trends.MORE
I never imagined that my first Herald-Leader commentary would involve fighting for this newspaper's free-press protections. Yet it does.
Last Friday, U.S. District Court Judge Karen K. Caldwell, issued a momentous pro-First Amendment ruling in the lawsuit the Herald-Leader was forced to file against the Lexington-Fayette Urban County Government.
She stopped a new city-county ordinance that would have banned driveway distribution of free newspapers and other printed material from going into effect on May 1. City officials have not decided whether to appeal the decision. If they are wise stewards of precious tax dollars, they won't go down that road.
The ordinance, which includes a $200 penalty for each violation, is likely unconstitutional because it would have the effect of cutting off circulation of our free Community News.MORE
The Lexington (Ky.) Herald-Leader was recognized with the Ad Council's Crystal Bell award last week at the News Media Alliance's mediaXchange 2017 in New Orleans, La. Each year, this award is presented to a news organization for its extraordinary contributions to the Ad Council's public service campaigns.MORE
SNPA has established a strategic partnership with AdCellerant that will provide FREE training and Google certifications to employees of SNPA member newspapers. AdCellerant is an ad tech/digital marketing managed solutions startup based in Denver, Colo.
SNPA's partnership with AdCellerant will allow association members to have free access to several Google trainings, including Academy for Ads. These are training modules across a variety of different Google platforms, including AdWords, Google Analytics, Mobile, Video, eCommerce, etc.MORE
A federal judge has ruled that Lexington cannot enforce a recently passed ordinance that restricts where advertising and other unsolicited printed materials can be delivered.
U.S. District Court Judge Karen Caldwell ruled Friday that the Lexington-Fayette Urban County Government cannot enforce the ordinance that was supposed to take effect Monday until a court case challenging the ordinance has been resolved.MORE
June 30 is the new due date for the Department of Labor's reply brief involving the overtime rule. With Alex Acosta now confirmed as secretary of labor, this should be the final due date.MORE
After 133 years of ownership, the Randall family has sold the Frederick News-Post to Ogden Newspapers, according to Gary Greene, Cribb, Greene & Cope who represented the Randall family in the sale.MORE
A new branding campaign launched by The Post and Courier in Charleston, S.C., emphasizes Real News. A Real Difference.
Chris Zoeller, director of strategic marketing, says: "We want our audience to know how we make a difference in small and big ways through our commitment to journalism and delivering the news our community needs."
She added, "We want anyone who is touched by this campaign to sense the pride our staff has in their job and the role the newspapers play in the community to keep them informed."
Click on link below to view the print campaign, videos and learn how you can share your marketing materials for this SNPA collection.More
A California newspaper is learning as it experiments with podcasting using its existing staff. The Q&A dives into questions like: “What goes into creating a podcast episode?” “What’s the most effective way to promote the podcast?” “What has been the biggest challenge when it came to launching the podcast or continuing to produce the segments?”More