SNPA Board of Directors approves two new members 7/18/17

Digital Genie and ITI Digital are the newest members of SNPA.

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The beer guy 7/18/17

By Jane Nicholes, SNPA Correspondent

When the marketing director refers to the "clean, white space" design on the cans of the Mississippi Delta's first craft beers, it's a tipoff that a newspaperman is involved in the operation somewhere.

Sure enough, Jon Alverson, publisher and editor of the Delta Democrat-Times in Greenville, Miss., is "the beer guy," of Mighty Miss. Brewing Co., which opened May 27 as part of a multimillion-dollar downtown redevelopment project anchored by an historic Sears building.

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Lewiston Maine daily/weekly cluster to be sold 7/18/17

Sun Media Group has agreed to sell its assets to SJ Acquisition, a company controlled by RFB Holdings, which also owns MaineToday Media, Alliance Press in Brunswick and Courier Publications, based in Rockland. The sale is scheduled to close on Aug. 1. John Cribb and Randy Cope of Cribb, Greene & Cope brokerage firm represented the Costello Family in the transaction.

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Knowing your customers will optimize your profits 7/18/17

By Ted Stasney and Robin DiSalvo, Research Director on Demand

Successful businesses understand the needs, wants and buying 
behaviors of their customers -- and they use it to their advantage.

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CMG newspapers launch new health care digital section 7/17/17

On Sunday, July 16, Cox Media Group (CMG) launched a new weekly digital ePaper section available to subscribers of CMG's seven daily newspapers. The Health Care Extra provides readers with key insights and background to learn what's really going on with the nation's health care system.

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Two digital firms apply for membership in SNPA 7/11/17

Digital Genie and ITI Digital have applied for membership in SNPA.

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ITI Digital can help you increase your revenue and engage with your target audiences 7/11/17

By Cindy Durham, SNPA

Events are the lifeblood of the community. They drive business to the community, but few newspapers have the resources to devote to searching out local events and pulling together a comprehensive community calendar of events.

ITI Digital has an automated process that would remove the time barriers ... and generate revenue for you at the same time.

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Digital Genie wants to help SNPA members navigate the changing digital landscape 7/11/17

By Cindy Durham, SNPA

When newspapers are disappointed with their digital results, the problem typically is a combination of not having the right products for their market, their sales teams not being fully equipped with everything they need, and possibly not being held accountable for their digital sales numbers.

Carol Evanicky and Penny Merian of Digital Genie, a new company that launched in early April, are working with newspapers to help them address these issues and to develop those audience and advertiser segments they want to grow.

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Lancaster Management acquires Eastern Kentucky Group from Civitas Media 7/11/17

Appalachian Newspapers Inc., a unit of Alabama-based Lancaster Management Inc., acquired a group of newspapers in eastern Kentucky from Civitas Media.

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Sincell Publishing announces sale of The Republican after 127 years 7/11/17

NCWV Media continued its growth efforts this past week by purchasing The Republican, a weekly newspaper based in Oakland, Md.

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