By Mary Ann DeSantis, SNPA Correspondent
Professors at the University of Florida College of Journalism and Communications are going beyond just teaching reporting skills. They are currently researching the psychology and physiology of storytelling, according to Matt Sheehan, who spoke at the 2017 Key Executives Mega-Conference in Orlando.
As director of stories and emerging platforms at the College, Sheehan is spearheading efforts to examine the intersection of storytelling, science and the social good. He leads a content and product incubator called "Hatch" that uses the principles of human-centered design to conceptualize, test and launch projects for the future of media and information.
"Storytelling is an art, not a checklist," he said to attendees at the Friday afternoon breakout session. "I'm giving you a headline view of the research we find fascinating."MORE
May 1 is the new due date for the Department of Labor's reply brief involving the overtime rule.MORE
Southern Litholate and the SLP Strategic Alliance print solutions team is offering all SNPA members this year's Mega-Conference "hit" whitepaper, 25 MORE Ways to Improve your Print Products in 2017, plus last year's "best takeaway" from the conference, 25 Ways to Improve your Print Products in 2016.MORE
The Lexington Urban County Council approved an ordinance recently that would require businesses to put unsolicited fliers and circulars on doorsteps or mail slots or face fines.
The 9-5 vote came despite a warning from the Herald-Leader that it would sue the merged government if the ordinance was passed.
Rufus Friday, president and publisher of the Herald-Leader, said after the vote that he will "aggressively defend the Lexington Herald-Leader's First Amendment rights, which does include any infringement on the press' distribution rights."MORE
Calkins Media was the recipient of the Mega-Innovation Award presented Friday afternoon at the Key Executives Mega-Conference.MORE
During its meeting last week at the Mega-Conference, the SNPA Board of Directors approved two new members.MORE
Mega-Conference speaker Rick Edmonds from the Poynter institute stated that print would not reach the end of its run in the near future; it may be less frequent, however it will take decades for print to truly decline, he said. A clear mission of editorial excellence and relevancy to local readers will keep brands strong, according to Edmonds.MORE
Two presenters at the Key Executives Mega-Conference shared a case study showing how easy it can be for a code developer to skim display ad dollars from a newspaper's website, as well as tips for preventing this type of fraud.MORE
Video Lab West, McClatchy's new effort in the creation and consumption of digital video, is planning to arrive in the Historic Sacramento train depot, along with leading tech partners.MORE
USA TODAY NETWORK, part of Gannett Co., Inc., has launched a phased rollout of ReachLocal to its 109 local markets in the United States. Gannett acquired ReachLocal, an innovative digital marketing solutions company, in August 2016.MORE
An agreement in principal has been reached by the Randall Family, LLC, owners of The Frederick (Md.) News-Post, to explore the sale of the News-Post to Ogden Newspapers, Inc., of Wheeling, W.Va., according to Gary Greene, Cribb, Greene & Cope newspaper brokerage firm.More
The Hattiesburg (Miss.) American has announced plans to shift from publishing a print edition seven days a week to three – Wednesday, Friday and Sunday – beginning April 5.
In a letter to readers, Nathan Edwards, president of the Hattiesburg American, said: "The shift, driven by our consumers and advertisers, enables us to invest in new ways of doing business and better position ourselves for the future. Our research shows subscribers are increasingly choosing to access the American online via our website, mobile and tablet devices, with the Hattiesburg American having 8X more digital readers than print readers."More
Eighty-two percent of Americans trust prints ads, followed by TV ads (80 percent) and direct mail (76 percent); online pop-ups are the least trusted (25 percent).More