Steve Gray writes: "What reframed my understanding of our current challenges in advertising and marketing was taking a deeper dive into lead generation. That's one of the buzz terms on the list above, but I now realize it's the 'unified field theory' that puts all those other buzz terms in their right places.
"At Morris Publishing Group, what prompted us to look harder at lead generation was the struggle our own sales staffs were having."MORE
The Tennessean is putting its longtime offices up for sale, as the media company considers a new downtown Nashville home better suited for its expanding digital operation.MORE
Star Tribune Media Company, LLC, publisher of the Star Tribune in Minneapolis-St. Paul, Minn., has engaged LEAP Media Solutions to engineer, manage and deploy a state-of-the-art marketing automation and analytics platform (MAAXTM) to drive the company's ambitious audience initiatives.MORE
Lee Enterprises, Incorporated has entered into an agreement to sell its newspaper and digital media operations in Provo, Utah, to Ogden Newspapers of Utah, LLC, including the Daily Herald and heraldextra.com.
Dirks, Van Essen & Murray, a merger and acquisition firm based in Santa Fe, N.M., is representing Lee Enterprises in the sale. The transaction is expected to close Aug. 29.MORE
Journalists in The Ledger (Lakeland, Fla.) and News Chief's newsrooms (Winter Haven, Fla.) elected to form a union Thursday and will be represented by The NewsGuild-Communication Workers of America. The bargaining unit, the first in the state according to the union, will cover the newspapers' reporters, photographers, copy editors and other non-management journalists.MORE
tronc, formerly Tribune Publishing, is splitting itself into two separate business units for reporting purposes, the company has announced. Its print publishing arm has been christened "troncM" (for "media") while its digital publishing arm is "troncX" (for "exchange").
The troncM segment includes revenue from print circulation, advertising, and direct mail and expenses related to content, ad sales, distribution and marketing.
The troncX segment includes revenue from digital advertising and digital-only subscriptions, as well as from the Tribune Content Agency, the marketing agency Motiv8 and the real-estate site "For Sale By Owner." Its expenses include dedicated digital staff.
Splitting the business into two reporting segments is a way to separate continuing losses in print circulation and print advertising from the digital side of the business that tronc clearly sees as the future.
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When it comes to data and analytics, newspapers have more information at their fingertips than ever before. "Metrics help us see what readers are and aren't reading. That's a good thing," said Michelle Nicolosi, director of digital, video and Life & Culture at The Oregonian and Oregonlive.com.
And that means good news for publishers, according to Matt Lindsay, president of Mather Economics. There's a misconception that newspaper publishers have continued to be sloth in their digital adoption and innovation. In his estimation, newspapers have a healthy lead on broadcasting, in terms of how they're leveraging data.
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Local investors have signed documents to buy the weekly Fauquier Times, Prince William Times and Gainesville Times from Loudoun-based Virginia News Group, according to Randy Cope, managing director of Cribb, Greene & Cope, who represented Virginia News Group in the transaction. Terms were not disclosed.MORE
The Associated Press has expanded its custom content and distribution service, re-branding it AP ContentWorks, to reflect its broader set of capabilities.
AP ContentWorks offers a full suite of customizable services, including strategy, distribution, project management and measurement, as well as the creation of text, video, photo and graphic content. The content is delivered to AP's member publishers and broadcasters through the Nativo platform.MORE
The Associated Press will rank the nation's all-time top college football programs for the first time, as tabulated from its more than 1,100 weekly polls of top college football teams over the past 80 years.
The all-time ranking is being released today at 2 p.m. (EST). They will be based on total poll appearances, number of times ranked No. 1 and AP national championships.MORE
Sister newspapers in Eastern North Carolina are reorganizing their newsroom structures in a push to enhance local coverage on digital news platforms.
Newspapers primarily affected by the reorganization are the Sun Journal of New Bern and The Free Press of Kinston. The Daily News of Jacksonville is included in the reorganization, while additional resources will be provided by the StarNews in Wilmington.More
The News Media Alliance has called on Congress to allow publishers to negotiate collectively with dominant online platforms. The objective is to permit publishers to have concrete discussions with the two dominant distributors of online news content, Google and Facebook, on business model solutions to secure the long-term availability of local journalism produced by America's newsrooms.More
The hometown newspaper of Presteligence will utilize the My Team Scoop platform to host Friday Night Ohio's website and mobile apps.
Coverage will focus on the 2017 high school football season for more than 50 schools in Stark and surrounding counties.More