Refocusing on the basics was an important part of the Observer Media Group's plan for increasing digital revenue, Publisher Emily Walsh said during her how-to session at the 2016 News Industry Summit.
Those basics have included three markets:
Digital Display – banner-rich ads on YourObserver.com website
Email Marketing – with eNewsletters and dedicated eBlasts
Social Media – primarily sponsored Facebook postsMORE
Reporting data can often be boring for readers but it doesn't have to be, according to three up-and-coming journalists who presented a Data Visualization session at the recent News Industry Summit. Eli Murray and Nathaniel Lash, both of the Tampa Bay Times, along with Kara Dapena of the Miami Herald explained how data visualization provides insights to stories and offered tips for finding the right tools and people.MORE
During its meeting last week at the News Industry Summit, the SNPA Board of Directors approved three new members.MORE
Author and presenter Tim Harrower knows how to capture an audience's attention. His colorful and eye-catching visuals during his Writing for Non-Readers sessions at the News Industry Summit captivated writers, editors and designers looking for ideas to engage more readers, especially those who are typically non-readers.MORE
SNPA members elected officers for 2016-17 at the News Industry Summit in Sarasota, Fla.
Read this article to see who has been elected as additional SNPA officers and as members of the Board of Directors.
The SNPA Board of Directors elected five trustees for the SNPA Foundation at its meeting in Sarasota on Wednesday, Sept. 14.
The trustees, in turn, elected their officers – also that same morning.
Read this article to see who has been nominated as the three Foundation officers, as well as trustees. MORE
New name. Check. New website URL. Check. App under construction. Check. New Sunday paper. What?
In Brunswick, Ga., the family owned newspaper is rebranding its operation and investing in print. It's unlikely that there's another newspaper in America that has started a Sunday paper and expanded its newsroom staff by 25 percent in the past six months.
"We see every day the dogged passion that our readers have for the printed product," said Tim O'Briant, general manager and executive editor of what is now called The News. "They feel like it's their newspaper. The commentary we've gotten on our changes proves that. There's ownership.
"And while the audience may be smaller, it's a committed audience. Instead of shrinking our newsroom and shrinking our newshole, we felt like we need to aggressively invest in the best things about newspapers."MORE
Watch for a special edition of the SNPA eBulletin on Friday of this week.
Friday's edition will feature newly elected officers, directors and trustees of SNPA and the SNPA Foundation, as well as winners of the SNPA Photo/Video Contest, Carmage Walls Commentary Prize and Print Quality Contest.
And, you'll learn who the 2016 Frank W. Mayborn Leadership Award was presented to at the Thursday morning Awards Breakfast.MORE
The Associated Press is significantly expanding its environmental coverage with the formation of a digital-first global team to report on issues that affect the earth's climate, air, water, land and wildlife, the news cooperative has announced.MORE
After more than 85 years at its downtown Pine Street office, the Texarkana Gazette has a new home in the historic Landmark Building.
The Gazette's business, circulation, advertising, creative services and editorial departments now occupy the first two floors of the Landmark Building at 101 E. Broad St. in Texarkana, Ark. The newspaper's printing press and distribution center operations will remain about two blocks away at 315 Pine St., giving the Gazette a presence on both sides of State Line Avenue.MORE
When the New England Patriots went down 28-24 to the Kansas City Chiefs with 2:03 remaining in the NFC Championship Game, The Telegraph's Patriots Pride advertising promotion was looking uncertain. Last year's series of wrap sections and posters proved successful, but the Patriots hadn't been as strong this season and plans had been scaled back.
But when the team came back to win in overtime, the promotion was a go for the paper in Nashua, N.H., a Boston-area bedroom community that covers a strong part of New England's fan base.
So starting this past Sunday, The Telegraph is selling ads around posters of players inserted each day and posted on the website NashuaTelegraph.com for downloading as part of the paper's E-Edition. On Saturday before the big game, the paper will run a four-page wrap around the regular eight-page A section. Should the Patriots beat the Los Angeles Rams in Super Bowl LIII, readers may expect to see a commemorative special section as well.More
Schurz Communications, a privately held communications company formed in 1872, has announced its intention to sell its publishing division to GateHouse Media, LLC and will continue investing in the areas of cloud and managed IT services and broadband operations.More
Daily newspapers that are members of SNPA have a FREE tool to let them benchmark their salaries against those of other member newspapers.
SNPA daily newspaper members are encouraged to take part in the 2019 Survey of Newspaper Salaries, which includes job listings and several additional introductory questions – all designed to give you better data with which to evaluate your compensation plan. And, it's all FREE – if you share your data for the survey by Friday, May 17.More