The Sway's marketing tactics are a little bit different 2/24/17

By Jane Nicholes, SNPA Correspondent

If there's another newspaper with a beer named after its innovation, we haven't heard about it.

The Pilot publishes Wednesdays and Sundays and circulates 12,500 papers in Southern Pines, N.C. It, like many other papers, looked for a way to reach millennials with advertising and news while capitalizing on the services offered by its in-house First Flight Digital operation.

What The Pilot came up with does not involve top executives at the paper, and it isn't afraid to take a risk. The name of the product is The Sway, and it's an email newsletter "that delivers bite-sized information with a funny, snappy voice," according to the paper's entry.


Innovation Award finalists to present this afternoon at Mega-Conference 2/24/17

Learn from these innovative companies at the Key Executives Mega-Conference.


GateHouse investor acquired by Japanese company 2/20/17

Reprinted from News&Tech

Fortress, the largest investor of GateHouse Media – parent company of some 121 daily newspapers and more than 525 local affiliated websites as well as numerous weeklies across the U.S. – entered into a definitive merger with Japanese-based SoftBank for some $3.3 billion.


Four Gannett papers in the Southwest will be shrinking their print editions 2/20/17

Three daily newspapers in southern New Mexico and one in El Paso, Texas, owned by Gannett, have announced that they will be making changes to their print editions, reducing their size in a shift away from print and towards digital.


AP and Howard Hughes Medical Institute collaborate to enhance science journalism 2/20/17

The Associated Press has announced a yearlong collaboration with the Howard Hughes Medical Institute’s Department of Science Education on two pilot projects designed to expand AP’s science journalism.


Love savings? Love revenue? Content That Works has both 2/14/17

Did you know that less than 8 percent of coupons used annually are from digital and the rest are from newspapers?


Morris Publishing Group acquires Trend Publications 2/13/17

Morris Publishing Group, LLC has acquired Trend Publications, LLC, which includes the state-wide monthly business publication, Georgia Trend, several annual publications, and other print, digital and event assets. Trend Publications will join the newly formed Morris Business Media, LLC, that is a subsidiary of Morris Publishing Group, LLC.


Can small community newspapers successfully launch digital ad agencies? 2/7/17

Reprinted with permission from the University of North Carolina School of Media and Journalism

What is the future of newspaper advertising departments in small, low-growth communities? Can the print sales reps at these newspapers become digital advertising experts? JoAnn Sciarrino, Knight Chair in Digital Advertising and Marketing at the University of North Carolina, explores these questions in a case study on The Whiteville News Reporter, a Pulitzer-Prize-Winning, twice-weekly paper with a print circulation of 10,000.


Amazon chooses NEWSCYCLE Mobile to participate in new Alexa agencies and developer tools page 2/6/17

NEWSCYCLE Solutions announces that NEWSCYCLE Mobile will be featured in the new Amazon Alexa agencies and developer tools page. The Amazon web page highlights agencies, developers and tool builders that work directly with clients to deliver content on Amazon Alexa devices. The page also serves as a reference guide for companies looking for assistance in building Alexa skills.


Morris Newspapers buys Monroe Publishing 2/6/17

Morris Newspaper Corporation has purchased the assets of Monroe Publishing from Bliss Communications. Terms of the deal were not disclosed.

The acquisition included The Monroe Times, serving Wisconsin's Green and Lafayette counties, as well as two free weekly papers: the Monroe (Wis.) Shopping News and the Freeport (Ill.) Shopping News.