If there's another newspaper with a beer named after its innovation, we haven't heard about it.
The Pilot publishes Wednesdays and Sundays and circulates 12,500 papers in Southern Pines, N.C. It, like many other papers, looked for a way to reach millennials with advertising and news while capitalizing on the services offered by its in-house First Flight Digital operation.
What The Pilot came up with does not involve top executives at the paper, and it isn't afraid to take a risk. The name of the product is The Sway, and it's an email newsletter "that delivers bite-sized information with a funny, snappy voice," according to the paper's entry.MORE
Learn from these innovative companies at the Key Executives Mega-Conference.MORE
Fortress, the largest investor of GateHouse Media – parent company of some 121 daily newspapers and more than 525 local affiliated websites as well as numerous weeklies across the U.S. – entered into a definitive merger with Japanese-based SoftBank for some $3.3 billion.MORE
Three daily newspapers in southern New Mexico and one in El Paso, Texas, owned by Gannett, have announced that they will be making changes to their print editions, reducing their size in a shift away from print and towards digital.MORE
The Associated Press has announced a yearlong collaboration with the Howard Hughes Medical Institute’s Department of Science Education on two pilot projects designed to expand AP’s science journalism.MORE
Did you know that less than 8 percent of coupons used annually are from digital and the rest are from newspapers?MORE
Morris Publishing Group, LLC has acquired Trend Publications, LLC, which includes the state-wide monthly business publication, Georgia Trend, several annual publications, georgiatrend.com and other print, digital and event assets. Trend Publications will join the newly formed Morris Business Media, LLC, that is a subsidiary of Morris Publishing Group, LLC.MORE
What is the future of newspaper advertising departments in small, low-growth communities? Can the print sales reps at these newspapers become digital advertising experts? JoAnn Sciarrino, Knight Chair in Digital Advertising and Marketing at the University of North Carolina, explores these questions in a case study on The Whiteville News Reporter, a Pulitzer-Prize-Winning, twice-weekly paper with a print circulation of 10,000.MORE
NEWSCYCLE Solutions announces that NEWSCYCLE Mobile will be featured in the new Amazon Alexa agencies and developer tools page. The Amazon web page highlights agencies, developers and tool builders that work directly with clients to deliver content on Amazon Alexa devices. The page also serves as a reference guide for companies looking for assistance in building Alexa skills.MORE
Morris Newspaper Corporation has purchased the assets of Monroe Publishing from Bliss Communications. Terms of the deal were not disclosed.
The acquisition included The Monroe Times, serving Wisconsin's Green and Lafayette counties, as well as two free weekly papers: the Monroe (Wis.) Shopping News and the Freeport (Ill.) Shopping News.MORE
Judging newspaper print quality isn't a subjective undertaking but a matter of determining how well a paper meets a set of industry standards, according to Kevin Conner, quality assurance manager for The Washington Post.
"The key always rests on ink density and color registration. Those are the key components," he said.
Contest entrants with SNPA's annual Print Quality Contest are evaluated on how closely they meet the standards of SNAP, Specifications for Newsprint Advertising Production. These can be measured objectively with tools such as a densitometer for ink density.
Conner has chaired the SNPA contest for 15 years. Conner said SNAP standards not only make for a fair and objective contest, they offer individual publishers a way to judge for themselves how well their printers are doing the job.
A state-of-the-art printing press certainly helps, but the skills needed to make any press perform are paramount.
"No 1, know how to set ink and water balance correctly," Conner said. "No. 2, color registration: Be able to keep all the color pages in perfect register.
"And then, something that's kind of an intangible but extremely important: You need to have a press that's well maintained. These are the factors that are behind good printing. You have a workforce of highly skilled press operators who know their jobs inside and out."More
Bliss Communications has announced that it intends to sell its newspapers to Adams Publishing Group (APG) and its radio stations to Ben Thompson, CEO of Big Radio.More
Paxton Media Group has purchased the Lebanon Democrat, a daily newspaper in Lebanon, Tenn., along with weekly newspapers in Mt. Juliet and Hartsville, Tenn., according to Randy Cope of Cribb, Greene & Cope who represented Sandusky Newspapers Inc. in the sale.More