The Lexington (Ky.) Herald-Leader was recognized with the Ad Council's Crystal Bell award last week at the News Media Alliance's mediaXchange 2017 in New Orleans, La. Each year, this award is presented to a news organization for its extraordinary contributions to the Ad Council's public service campaigns.MORE
SNPA has established a strategic partnership with AdCellerant that will provide FREE training and Google certifications to employees of SNPA member newspapers. AdCellerant is an ad tech/digital marketing managed solutions startup based in Denver, Colo.
SNPA's partnership with AdCellerant will allow association members to have free access to several Google trainings, including Academy for Ads. These are training modules across a variety of different Google platforms, including AdWords, Google Analytics, Mobile, Video, eCommerce, etc.MORE
A federal judge has ruled that Lexington cannot enforce a recently passed ordinance that restricts where advertising and other unsolicited printed materials can be delivered.
U.S. District Court Judge Karen Caldwell ruled Friday that the Lexington-Fayette Urban County Government cannot enforce the ordinance that was supposed to take effect Monday until a court case challenging the ordinance has been resolved.MORE
June 30 is the new due date for the Department of Labor's reply brief involving the overtime rule. With Alex Acosta now confirmed as secretary of labor, this should be the final due date.MORE
After 133 years of ownership, the Randall family has sold the Frederick News-Post to Ogden Newspapers, according to Gary Greene, Cribb, Greene & Cope who represented the Randall family in the sale.MORE
Southern Newspapers, Inc. officially assumed ownership Monday, May 1, of the Sulphur Springs (Texas) News-Telegram and its associated products, naming long-time managing editor Butch Burney as publisher.MORE
"THE PRESIDENCY" – a new product offered by the GateHouse Media Center for News and Design and King Features – chronicles the 44 men who have held the highest office in the land.MORE
The Dallas Morning News earns four first-place awards from the National Headliner Awards Competition
The Dallas Morning News earned 14 honors from the National Headliner Awards competition, including four first-place awards. This annual contest is one of the oldest and largest of its kind to recognize journalistic merit in the communications industry.MORE
How do you make print journalism matter again? That was the big question for Dallas agency GoDo Discovery Co when they were presented with the challenge of coming up with a campaign for the 135-year-old Dallas Morning News in Texas.
The answer was to reintroduce the paper to the city, especially to younger audiences who may have never picked up a paper in their lives. They had to convince the city that the paper still matters and should play a role in their lives. To reach generations raised on digital, they went about it in a decidedly analog manner – they hit the streets and talked to people to find out what matters to them in their city.
What came out of those interviews makes up the 'What Matters' campaign, which is being rolled out over the next two years. It consists of posters, stickers, free copies of the paper and a lot of live events in the community where the type states what matters, like "Local Journalism Matters," "Democracy Matters" and statements on coffee cups like "Free Caffeine Matters."More
From ecommerce to affiliate partnerships, programmatic to native ads, paywalls to micropayments, exhibitions to cruises, a free report from What's New in Publishing aims to spark new revenue ideas as well as reaffirm existing publisher strategies.
The report, "50 Ways to Make Media Pay," was written by University of Oregon professor Damian Radcliffe. It is divided into six chapters – the main revenue drivers for publishers: paywalls, subscriptions, advertising, ad-free models, events and ecommerce.
Click the link below for more information and to download the report.More