Real estate is all about location, location, location. Real estate online searches are all about speed, range and similarity. For some 75 newspaper clients, Transparensee markets what it believes to be faster, more efficient solutions for real estate and calendar listings, both online and print.MORE
Cox Media Group's Austin (Texas) American-Statesman has entered into an agreement with Hearst Newspapers to move Statesman Media's printing and packaging operations from Austin to facilities in San Antonio and Houston. The transition will happen over several months starting at the end of June.MORE
AdviceIQ makes including personal finance content easy for publishers. And, for publishers, the price is right: free.MORE
Friends2Follow’s widget helps newspapers take back their market share from social media.MORE
A new company, iMoneza, is banking on the belief that people will pay to read a single story rather than get a digital subscription.MORE
NTVB Media has announced plans to give away its content to all newspapers – regardless of size – in exchange for a partnership to bring in more subscribers. The partnership will pay newspapers up to $400 per thousand subscribers to deliver NTVB's product.MORE
The Greer Citizen, which is published every Wednesday in Spartanburg, S.C., has become a member of SNPA. Eight Mega-Conference sponsors/exhibitors also have joined SNPA through three-month trial memberships: AdviceIQ, Friends2Follow, iMoneza, Media Services Group, NewsBank, NTVB Media, SpinGo and Transparensee.MORE
Through a service called Research Director on Demand, Ted Stasney's firm offers full market and media research services.MORE
Newspapers aren't the only clients of the Nashville, Tenn., law firm that celebrated its 25th anniversary May 17. But since The Zinser Law Firm represents some 200 to 300 daily newspapers as well as several circulation trade associations, executives from across the country turned out for dinner, dancing and tributes at the Schermerhorn Symphony Center.MORE
During last Friday's SNPA board meeting in Richmond, new members were approved: our first digital-only member, an individual member, and nine new research and development partners.MORE
For Adams Publishing Group, cutting edge technology and automation will give even the smallest community newspaper marketing and subscriber retention capabilities that weren't possible before.
APG has selected LEAP Media Solutions for the job. LEAP, based in Raleigh, N.C., is a full-service provider of data-optimized omnichannel marketing solutions. Its clients include GateHouse Media, Tribune Publishing and Shaw Media Group among many others.
For APG, LEAP is a high-end solution for community papers with small circulation staffs. Founded in 2013 by Mark Adams with the support of his family, APG consists of 27 daily papers, more than 100 non-dailies and other media businesses in 15 states and the District of Columbia.
"Our circulation departments are focused on getting the paper out every day, and this type of marketing seems to go by the wayside. We just never get to it. That is why we decided to go with LEAP," said Esther Maina, vice president of circulation and marketing and audience development.
According to its news release, "LEAP specializes in the media industry, applying best practices in the use of data, analytics and multi-channel marketing to drive digital and print subscriber initiatives, enhance customer value and diversify revenue. At the heart of those solutions is the BlueVenn Omnichannel Marketing Hub, specifically tailored to deliver analytics and customer journeys that grow, engage and monetize audiences."
Maina said the technology is "head and shoulders" above anything else she's seen in a newspaper career dating back to 1981. "It's like a wizard machine," she said.More
In a letter to subscribers this past weekend, Walter E. Hussman Jr., publisher of the Arkansas Democrat-Gazette, outlined an experiment the paper undertook last year in Blytheville, Ark., designed to confront the reality of declining profits.
For the first time in over 20 years, the Arkansas Democrat-Gazette lost money in 2018. "Our profit had declined every year for a decade, but we were now unprofitable and losses would be mounting," he wrote.
"Confronted with this reality, one logical option was to cut back on unprofitable circulation in remote areas of the state, something most newspapers had done years earlier," the letter said. "But realizing that newspapers are not just a business, but a public trust vital to our democracy, we tried to determine some way we could continue to be a statewide newspaper delivered to all 75 counties. We knew that thousands of our subscribers had started reading the exact replica of the newspaper on their own iPad. Most told us they liked it so much they had continued their subscription but had stopped reading the print copy."More
With each Memorial Day that passes, putting faces to the names of veterans killed in Vietnam becomes more urgent. And community newspapers are uniquely positioned to help the cause, says Andrew Johnson, president of the National Newspaper Association.
In 1973, a fire at a government storage facility in St. Louis destroyed more than six million military records, among them thousands upon thousands of photographs of Vietnam veterans killed in action. Of the 58,300 veterans who died, 24,000 photos were still missing in 2013 when a concerted effort began to locate and collect them for the Vietnam Veterans Faces Project.
As of Friday, all but 1,064 photographs had been provided by family members or located by members of the news media and veterans groups across the country. Eleven states, Puerto Rico and Guam still have veterans with missing photos.More