Simplifying Digital Service Selling for BIG PROFITS! 3/3/14

A recording (plus all downloads and slides) of Mike Blinder's session at the Key Executives Mega-Conference on "Simplifying Digital Service Selling for BIG PROFITS!" now is available for viewing at no cost. Blinder says many media companies are launching separate digital agencies that offer marketing solutions (beyond inches and banners) to their advertisers. However, this program focuses on successful newspapers that have chosen not to staff up heavily with separate digital sales teams ... or pay hefty vendor fees for outsourced services. Instead, the case studies featured in this session focus on innovative, profitable, turnkey ways to expand product offerings, sold by the legacy sales teams! MORE

BIA/Kelsey execs offer actionable ideas for sales transformation 2/27/14

By Cindy Durham, SNPA
A new BIA/Kelsey forecast predicts that digital revenue at newspapers will grow 13 percent by 2017 and that print advertising will drop by 22 percent. In the same period, mobile local ad spending will grow from $1.4 billion to $10.8 billion. MORE
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