The Long Road to the 2016 Elections 9/16/15

During the Wednesday morning Awards Breakfast, Sally Buzbee, Washington bureau chief of The Associated Press, will be taking a look at the long road to the elections.

"It's been a summer of political surprises: Trump's popularity, Clinton's stumbles," she said. As we head into the fall and a busy winter of presidential primaries, she'll talk with SNPA members about what to watch for to see who will ultimately prevail.

During the breakfast, the Frank W. Mayborn Leadership Award will be presented. This annual award recognizes an outstanding newspaper executive for his or her vision, community leadership and significant contributions to the newspaper industry.

Additional awards to be presented include: Print Quality Awards, Photo / Video Awards and the Carmage Walls Commentary Awards.

Finalists have been announced, and the winners will be honored in Savannah and recognized on the SNPA website on Wednesday, Oct. 7.


How and why readers engage with us 9/8/15

Are you wondering how to make your coverage more successful in ways that will grow audience and engagement? Attend Liz Worthington's session at next month's SNPA News Industry Summit where she will highlight research from 50+ publishers across the country that have made strategic decisions to cover content differently.

Worthington is content strategy program manager for the American Press Institute in Arlington, Va. She says the audience is in charge. Consumer habits are changing across audiences and one group in particular – Millennials – is pointing the way to new business models. This presentation will highlight findings from API's Metrics for News research that helps publishers build empirical, modern news strategies. Unlike conventional analytics, the Metrics for News program can help publishers quantify the nature of the content they produce as well as how and why audiences engage with it.

This is the last week that SNPA members can save on registration fees. Costs go up next Wednesday; register today to save $100.

Click on the word MORE for program details, registration links, hotel information, and opportunities for companies to be sponsors/exhibitors at the Summit.


Innovation: Notes from an incubator 9/1/15

More and more frequently, the advice to legacy media is to re-think conventional processes and adapt "a start-up mentality." During a Tuesday afternoon session at SNPA's News Industry Summit, the founder of Atlanta Tech Village – one of the 10 largest tech entrepreneurship centers in the country and the largest in the Southeast – will talk about the culture of innovation, and what it takes to transform an existing product into one that is better, faster and cheaper.

David Cummings, CEO at Atlanta Ventures and founder of Atlanta Tech Village, will cover the who, what, when, where, why and how of this 1,000-person innovation community.

Click on the word MORE for program details, registration links, hotel information, and opportunities for companies to be sponsors/exhibitors at the Summit.


Advertising Roundtable: For Virginia Ad Managers 8/25/15

This session, designed for advertising managers and directors, will be moderated by Kelly Till, advertising director of The Virginian-Pilot, Norfolk, Va. No cost, but advance registration is required.


Publishers' Roundtable: For Virginia Publishers 8/25/15

Moderated by Tom Silvestri, president and publisher of the Richmond Times-Dispatch, this roundtable discussion will address topics from management and circulation to generating advertising sales revenue. No cost, but advance registration is required.


GateHouse to share strategies for customizing the news for readers 8/24/15

GateHouse Media is using analytics to understand its readers' needs and to publish news that consumers want to read.

David Arkin, senior vice president of content and product development for GateHouse Media, will share his company's digital transformation strategy at SNPA's News Industry Summit, Oct. 5-7 in Savannah, Ga.

"Being able to use data to direct coverage and decision making helps us connect with readers in a way we never could," Arkin says. "We can provide them more of what they want and less of what they don't. It allows us to customize the news for them."

GateHouse Media has rolled out new analytical tools to guide what reporters cover. The digital transformation project has helped reporters make better decisions on what will drive the most audience. Find out how GateHouse picked an analytics tool, rolled it out to company papers and is using this technology to change its coverage and newsroom culture.

Arkin oversees GateHouse Media's print and digital content strategies, as well as the company's digital development and online product strategy. In 2014, he launched the Center for News & Design in Austin, Texas, which provides editing and design services for more than 175 GateHouse newspapers. He has served as executive director of the News & Interactive Division for GateHouse where he launched the company's national news service, developed its digital content strategy and led its newsroom training programs. Prior to that, Arkin served as executive editor for newspapers in New York, Alabama, California and Texas.

Click on the word MORE for program details, registration links, hotel information, and opportunities for companies to be sponsors/exhibitors at the Summit.


Legal updates at SNPA Summit will help publishers stay out of hot water 8/17/15

Two top attorneys at SNPA's News Industry Summit will help SNPA members stay on top of the many legal regulations that have changed and at further changes that are looming. In addition to advice about quickie elections, gender identity and recent employment rulings, publishers will receive "preventative legal medicine" from The Zinser Law Firm to help them protect independent contractor status.

L. Michael Zinser, president of The Zinser Law Firm, Nashville, Tenn., will focus on "Independent Contractor Issues and Related Agency Investigations and Litigation."

He will address the National Labor Relations Board's war on independent contractors; the U.S. Department of Labor's new Guidance Memo attacking independent contractor status under the Federal Wage and Hour Law; and the U.S. Department of Labor's new proposed rule to increase salary thresholds, making it harder for employees to be exempt from overtime.

Hagood Tighe, a partner with Fisher & Phillips in Columbia, S.C., will be discussing "Quickie Elections, Gender Identity and Other Recent Rulings that Impact Employers."

"Over the last year, we have seen significant changes in labor and employment laws," Tighe said. "Unfortunately, most are not helpful for employers. And it looks like more changes are coming. This session will help attendees ensure they are staying on top of the latest developments – from gender identity to quickie elections, and more!"


Global expansion of the American dream in the emerging markets 8/17/15

At the Oct. 5-7 News Industry Summit in Savannah, political analyst Dr. Carlos G. Rizowy will examine change and continuity in a transformed world; the globalizing economy; the conflicts of demographics, migration, urbanization and ethnic shifts; the growing potential for consensus and conflict; and power sharing and challenges. After this presentation, you will see the world from a different perspective.

Dr. Rizowy will drill down from a whole world view to further practical understanding for our business and personal futures. He said his goal is to help conference attendees "understand realities behind the news, even if most journalists don't – and make sense of their reported facts and trends, even if they don't." He noted that he will focus on trends that "affect us and our children."

He will present a very comprehensive penetrating, dynamic, programmatic, and realpolitik analysis of trends. SNPA members will benefit from Dr. Rizowy's ability to provide creative insight and his facility for seeing the grand design amidst a welter of details, enabling him to synthesize the mounting data into an understandable analysis that inspires his audiences.


2016 Carmage Walls Leadership Forum to be held Jan. 31-Feb. 2 in Chapel Hill 8/6/15

The 2016 Carmage Walls Leadership Forum will be held Jan. 31-Feb. 2 at The Carolina Inn in Chapel Hill, N.C.

The program is designed for executives from newspapers with circulations of 25,000 or less. The agenda and discussions will provide publishers and other key executives from SNPA's small newspapers a venue to explore the issues most important to them and to mine the industry's best minds for practical solutions.


Who will survive the future? 8/4/15

The past century is marked by intermittent media disruptions, and each time a few "disrupted" companies morphed into bigger companies. At the Oct. 5-7 News Industry Summit in Savannah, media analyst Gordon Borrell will walk through the fascinating story of a half-dozen media companies – well-known today – that not only survived, but also thrived from the disruption.

All of these companies exhibited a distinct pattern that can be applied to today's disrupted newspaper environment. Borrell's presentation will include key predictions from Borrell Associates' remarkably accurate "Delphi Panel," painting a media landscape that is likely to excite those who plan to succeed, and scare those who won't.

"Significant shifts in consumer and advertiser habits are giving us a clear picture of what local media will look like just a few years from now," Borrell says. "It's so different than what we've known that it'll probably give some publishers the heebie-jeebies. But viewed through the scope of media history, you'll realize that what's happening has happened before, that an entirely new set of opportunities is opening up that newspaper publishers – at least some of them – are highly likely to seize as their own. I'm planning to show those opportunities, and to describe what the successful media company of the future is likely to look like."