The first of three Revenue Stage presentations during next month's Key Executives Mega-Conference will focus on Consumer Audience Data-Driven Revenue.More
Money that has traditionally been spent on advertising is moving to promotions and digital services. Corey Elliott, vice president of research with Borrell Associates, says: "It is no longer about media pitted against another. It is about how a local business spends on everything that can potentially win over customers."
On Friday, Feb. 24, during the Key Executives Mega-Conference, Elliott will look at the advertising expenditure forecasts of local businesses.
Publishers and advertising department executives need to hear his talk: "2017 & Beyond in Local Market Spend."MORE
At the upcoming Driving Digital Revenue Conference, sponsored by SNPA and the Inland Press Association, the team at The Atlanta Journal-Constitution will share two case studies from recent experiments to diversify revenue and audience through a cross-department collaboration. Learn how the AJC grew its local audience and increased revenue with this cross-departmental effort that monetized existing content in new and efficient ways.MORE
The Washington Post's digital audience has more than tripled over the past three years to almost 100 million uniques, making it one of the world's fastest-growing media companies.
As the managing editor for digital at The Washington Post, Emilio Garcia-Ruiz oversees the newsroom's development, implementation and execution of digital strategy. During a breakout session at next month's Key Executives Mega-Conference, he will share the paper's strategy for using distributed content to attract readers and acquire subscribers.MORE
Two Publisher Roundtables have been set for South Carolina publishers: one for daily publishers and one for weeklies. These programs are hosted by SNPA and the South Carolina Press Association.MORE
The Key Executives Mega-Conference will feature an exclusive view from the very top of Gannett more than a year and a half after its spinoff as a standalone company.
CEO Bob Dickey, Chief Strategy Officer Maribel Perez Wadsworth and Chief Revenue Officer Kevin Gentzel will share their vision of the future of Gannett, which has been aggressively expanding its footprint and ramping up its digital capabilities.
Register for the Key Executives Mega-Conference, set for Feb. 23-25.MORE
All hotel rooms must be reserved by July 25. Click here for information on reserving your room.
As you know, SNPA and Inland have collaborated on other conferences and meetings over the years, and are two of the co-sponsors of the Key Executives Mega-Conference. These collaborations are consistently successful, and we are confident that this joint meeting, at the world-famous Broadmoor Hotel, will benefit members of both associations.
Please mark your calendar and plan to join SNPA and Inland for this very special program at The Broadmoor, Sept. 10-12, 2017. MORE
The best industry program for publishers of small newspapers starts March 26 in Chapel Hill, N.C.
Space is limited to 20 participants. Register now to reserve your place.
The Carmage Walls Leadership Forum – to be held March 26-28 at The Carolina Inn – is a unique event that centers around in-depth discussion of critical industry issues. Participants share ideas and tap the industry's best minds for practical solutions. There are no speakers, and the agenda is set by those who attend. The program is designed specifically for executives from newspapers with circulations of 25,000 or less.
Les High, publisher and editor of the Whiteville (N.C.) News Reporter, is the program moderator.MORE
Never has it been more urgent for news organizations to get digital innovation right. Fortunately the opportunities are as abundant as the challenges.
The Key Executives Mega-Conference will open Thursday afternoon, Feb. 23, with a keynote address by Rick Edmonds, business media analyst and leader of news transformation at The Poynter Institute, and Katie Hawkins-Gaar, digital innovation faculty with Poynter.MORE
Inland & SNPA have combined to create the conference for you!
Among the session topics:
Why You Need To Believe the Hype about Video and Dive in Now!
Vision + Data = Revenue
The Post and Courier’s Path to Native Advertising Revenue Success
Selling with Social
What's Your Audience Engagement Strategy?MORE
Tell us how your company is reaching new audiences, creating new products and services, diversifying its revenue, or developing a culture of innovation. Your company might win this year's Mega-Conference Innovation Award.More
SNPA and Inland Press Association are bringing together the leading innovators and practitioners in digital media for two days of presentations and dialogue on the most urgent issues facing your team in the digital space.
Join us Jan. 25-26 in Atlanta. Members of SNPA and Inland pay only $225 for the conference; non-members: $500.More