Consumers love mobile; should marketers? 11/25/14

New revolutionary research by Coke, Walmart & AT&T finally shows the actual impact of mobile versus marketers' other opportunities. And it proves how mobile can boost the performance of campaigns, getting to the same budget but with better results. Greg Stuart, global CEO of the Mobile Marketing Association and professional speaker, will share insights, and some humor, at the Key Executives Mega-Conference, to show you that mobile matters and how you can succeed. Over the past two years, Stuart has transformed the Mobile Marketing Association, attracting business leaders across the industry to lock arms and advance the mobile marketing movement. By expanding and evolving the MMA's core resources, he has more than doubled the organization's revenue and works alongside top "mobile-first" brands on the MMA Global Board. The MMA's position on mobile marketing, "nothing gets marketers closer to consumers than mobile," is a testament as to why Stuart, a proven business builder, is dedicated to developing mobile as the most powerful channel available to marketers. While Stuart is an expert on mobile marketing, his background expands to include both the traditional and digital arena. He was formerly the CEO of the Interactive Advertising Bureau, the trade group for interactive advertising and marketing. During his tenure, he grew the IAB's revenue significantly, providing vision and direction to spur the industry to invest $17 billion in Internet advertising, a monumental leap from $6 billion when he first started with the IAB. With nearly three decades spent in marketing, two of which focused on digital and emerging technology, Stuart has worked across the media landscape including roles with Y&R, Sony Online Ventures,, Flycast Ad Network that IPO'd in 1999 and advising the CEOs of two dozen other venture-backed businesses, a number of which have sold for nearly $2 billion. In addition to being a sought after speaker and a member of the National Speakers Association, Stuart is an author of "What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds," which was recognized by AdAge as the as the No. 1 book of the "10 books you should have read." Industry authorities have awarded Stuart for his work as a pioneer in emerging media. In 2006, AdAge selected him as part of the "10 Who Made Their Mark" and he is a regular contributor to leading publications such as Fast Company for his views on mobile marketing. Register today to save $100 per person on conference fees. View the full conference program Register as an attendee Register as a sponsor or exhibitor Download sponsor/exhibitor details Reserve your hotel room View the conference website MORE

Mega-Conference program is announced 11/18/14

The program has been announced for the Key Executives Mega-Conference, to be held Feb. 23-25 in Atlanta, Ga. In planning your travel, you'll want to arrive in time to attend the morning bonus sessions on Monday, Feb. 23, which begin at 10 a.m. You'll be able to choose from the following morning options: Option 1: Unlocking more revenue through new approaches to digital exchanges – it's not about remnant sales! Kirk MacDonald, CEO of AdTaxi, and Conrad Jungmann, founding partner of LION Digital Media and Reynolds Journalism Institute Fellow, will share how publishers can unlock dollars by participating in premium exchanges and customized platforms.
  • 10 a.m. – Programmatic Buying Basics – Kirk MacDonald
  • 10:40 a.m. – Where the Dollars are Going and Where They Aren't – Kirk MacDonald
  • 11:20 a.m. – Creating LIONshare – Conrad Jungmann, with an early peek at a Reynolds Journalism Institute project. He'll share information about an open platform media planning tool that publishers can freely access to divert dollars from remnant ad networks to local publishers that generate premium content.
This session will adjourn at 11:45 a.m. Option 2: Hear how publishers can grow revenue and get other high-impact results with quick "how to" presentations from our R&D partners. Best practice case studies and new ideas will be explained in four successive 20-minute presentations. The four sessions run from: 10-10:20, 10:30-10:50, 11-11:20 and 11:30-11:50. This session will adjourn at 11:50. R&D companies are invited to submit a proposal for a Quick Bite session by Dec. 5. The Trade Show also opens Monday morning at 10 a.m., featuring lots of great products and services that will save you money and help your newspaper make money. The afternoon general session begins at 1 p.m., with a keynote address by media analyst Ken Doctor. His talk, "Why Little Data is a Big Deal – Into the Brave World of Customer-Centric Knowledge and the Dawn of Relationship Newsonomics," will look at the flipped world we are navigating. Google and Facebook are the new mass media and newsmedia is the new niche. Making the most of big lucrative niches means mining – and creating actionable intelligence from – audience and advertiser data. Ken Doctor will sketch out the age of relationship business models in news and share best practices from top media companies. View the full conference program Register as an attendee Register as a sponsor or exhibitor Download sponsor/exhibitor details Reserve your hotel room View the conference website MORE

Mega-Conference program is announced 11/18/14

The program has been announced for the Key Executives Mega-Conference, to be held Feb. 23-25 in Atlanta, Ga. In planning your travel, you'll want to arrive in time to attend the morning bonus sessions on Monday, Feb. 23, which begin at 10 a.m. MORE

It's not too late to register 9/30/14

It's not too late to register to attend SNPA's News Industry Summit, to be held next week in Charlottesville, Va., at the Boar's Head Inn. MORE

Automotive advertising in the digital age 9/22/14

Digital disruption poses challenges for both auto dealers and newspapers. A Tuesday morning session at SNPA's News Industry Summit will feature advertising representatives from three auto dealer groups – a privately-held dealership, a large publicly-held company, and a national agency that represents auto manufacturers. This panel will talk about the way consumers buy cars, how dealers market automobiles, the competition for automobile advertising, and they will answer your questions.


Sabato's crystal ball 9/22/14

Political analyst Larry Sabato, the "most quoted college professor in the land," will talk about politics, journalism and the engagement of citizens in the political process during a group lunch on Tuesday at SNPA's News Industry Summit. MORE

Exploring the Southern past through Southern papers 9/16/14

During the Tuesday afternoon session at SNPA's News Industry Summit, Dr. Edward Ayers, president of the University of Richmond, will take SNPA members on a road trip through Southern history, with lessons that every executive who lives or operates in the South should understand. This masterful storyteller and historian will show how newspapers connect the past, present and future of the South.

"As a historian of the American South, I've found the newspapers of the region my best guide to what people were thinking, saying and doing through the South's tumultuous history," Ayers said. "The work of historians, like the work of newspapers today, is being transformed by the digital revolution, unlocking the millions of words about the past that have been filed away on microfilm. New ways of finding broad patterns and telling details in the papers of the past offer exciting opportunities for historians and for newspapers that want to deepen their connection to their communities today."

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What's better than a tradeshow? 9/9/14

Only three spots are left in Charlottesville for companies that want face-to-face contact with newspaper industry decision makers at the 2014 SNPA News Industry Summit. SNPA is inviting 14 sponsors to meet with key industry leaders – who represent hundreds of newspapers – at a lunch on Monday, Oct. 6, to talk about their services. Companies whose presentations create a buzz with this group will be invited to speak to the entire audience of publishers at the Wednesday morning Town Hall. At SNPA, sharing news and information about your company and its services isn't about standing behind an exhibit space in the hallway! Add your company to our list of major sponsors (Silver Level and higher). MORE

Common Goals: How newspapers work, and don't work, for Realtors 9/2/14

The Realtors' world is a lot like ours. Both Realtors and newspaper executives must figure out how customers want to get their information and how to provide distinct services. During a Tuesday afternoon session at the News Industry Summit, Cindy Jez, vice president of new homes and regional marketing for Long & Foster Real Estate, will focus on how newspapers and Realtors continue working together. She will present best practices and talk about what works and what doesn't – from the perspective of the largest privately-held real estate company in America. "Real estate marketing is more critical than ever," Jez says. "What a tangled web we have woven with public information available for free. How do we create greater value for our clients on a local and regional basis?" Register for the 2014 News Industry Summit, to be held Oct. 6-8 at The Boar's Head Inn in Charlottesville, Va., by Sept. 15 to save $100 per person. Fees increase Sept. 16. MORE

Register today before conference fees go up for News Industry Summit 9/1/14

Sept. 15 is the last chance to take advantage of the discounts on registration rates at the 2014 News Industry Summit. Register now to save $100 per person. MORE
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