Global Trends and What They Mean to You 1/27/15

Mobile and video are key drivers to digital revenue growth, but they are not enough to keep up with declines seen in print. Ben Shaw, director of global advisory for the World Association of News Publishers – WAN-IFRA, says: "Publishers need to focus on finding a balance between readership revenue and growing digital advertising revenue."

Schedule your travel to the Key Executives Mega-Conference to allow your participation in the Monday morning bonus sessions on Feb. 23. During one of those sessions, Shaw will take conference attendees through global print and digital trends and offer some recommendations for newspapers of all sizes.

Join this session to see where global trends are heading and how top performing international publishers are approaching them. MORE

New SNPA-UNC conference examines strategies to transform media business models 1/27/15

SNPA and the University of North Carolina will host a conference in May that will steer newspaper executives toward greater profitability as technology redefines consumer behavior and alters the traditional ways that readers consume news and information. The conference – "From Disruption to Transformation: New Strategies for Prosperity in a Digital Age" – will be held May 18-20 in Chapel Hill, N.C. The event is a partnership of SNPA and the School of Journalism and Mass Communication at the University of North Carolina. MORE

Fast-take ideas that can improve your business 1/13/15

Thirteen Quick Bite sessions will be presented by R&D partners at next month's Key Executives Mega-Conference in Atlanta. These 20-minute "how to" presentations will focus on ways publishers can grow revenue and get other high-impact results. These program segments will feature case studies and new ideas – offering 13 more reasons why all newspapers need to be represented at this important conference, set for Feb. 23-25 at the Marriott Marquis Atlanta. Click on the word MORE below to view a list of the Quick Bite sessions. MORE

Mega-Conference speaker named Tennessean of the Year 1/6/15

Michael Burcham – who will be addressing the Key Executives Mega-Conference next month – has been named Tennessean of the Year. Burcham will address the Mega-Conference on Tuesday morning, Feb. 24, with a look at "The Next Big Thing: Three Must Do's to Allow Innovation in Your Organization – and Why You Want to Do This." Later that morning, he will lead an Innovation Workshop during a break-out session. MORE

The key to Next Generation loyalty 12/15/14

Next Generation Loyalty is the subject of the opening session on Wednesday morning, Feb. 25, during the Key Executives Mega-Conference in Atlanta. Our presenter, Ryan Jenkins, an internationally recognized Millennial keynote speaker and author, says: "The culprit of this dwindling loyalty is lack of engagement. The solution is gamification." Read more about this important topic at the Mega-Conference and see how you can receive a free copy of "The GenEdge: How To Leverage Millennials With A Next Generation Mindset." View the full conference program Register as an attendee Register as a sponsor or exhibitor Download sponsor/exhibitor details Reserve your hotel room View the conference website MORE

Consumers love mobile; should marketers? 11/25/14

New revolutionary research by Coke, Walmart & AT&T finally shows the actual impact of mobile versus marketers' other opportunities. And it proves how mobile can boost the performance of campaigns, getting to the same budget but with better results. Greg Stuart, global CEO of the Mobile Marketing Association and professional speaker, will share insights, and some humor, at the Key Executives Mega-Conference, to show you that mobile matters and how you can succeed. Over the past two years, Stuart has transformed the Mobile Marketing Association, attracting business leaders across the industry to lock arms and advance the mobile marketing movement. By expanding and evolving the MMA's core resources, he has more than doubled the organization's revenue and works alongside top "mobile-first" brands on the MMA Global Board. The MMA's position on mobile marketing, "nothing gets marketers closer to consumers than mobile," is a testament as to why Stuart, a proven business builder, is dedicated to developing mobile as the most powerful channel available to marketers. While Stuart is an expert on mobile marketing, his background expands to include both the traditional and digital arena. He was formerly the CEO of the Interactive Advertising Bureau, the trade group for interactive advertising and marketing. During his tenure, he grew the IAB's revenue significantly, providing vision and direction to spur the industry to invest $17 billion in Internet advertising, a monumental leap from $6 billion when he first started with the IAB. With nearly three decades spent in marketing, two of which focused on digital and emerging technology, Stuart has worked across the media landscape including roles with Y&R, Sony Online Ventures, Cars.com, Flycast Ad Network that IPO'd in 1999 and advising the CEOs of two dozen other venture-backed businesses, a number of which have sold for nearly $2 billion. In addition to being a sought after speaker and a member of the National Speakers Association, Stuart is an author of "What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds," which was recognized by AdAge as the as the No. 1 book of the "10 books you should have read." Industry authorities have awarded Stuart for his work as a pioneer in emerging media. In 2006, AdAge selected him as part of the "10 Who Made Their Mark" and he is a regular contributor to leading publications such as Fast Company for his views on mobile marketing. Register today to save $100 per person on conference fees. View the full conference program Register as an attendee Register as a sponsor or exhibitor Download sponsor/exhibitor details Reserve your hotel room View the conference website MORE

Mega-Conference program is announced 11/18/14

The program has been announced for the Key Executives Mega-Conference, to be held Feb. 23-25 in Atlanta, Ga. In planning your travel, you'll want to arrive in time to attend the morning bonus sessions on Monday, Feb. 23, which begin at 10 a.m. You'll be able to choose from the following morning options: Option 1: Unlocking more revenue through new approaches to digital exchanges – it's not about remnant sales! Kirk MacDonald, CEO of AdTaxi, and Conrad Jungmann, founding partner of LION Digital Media and Reynolds Journalism Institute Fellow, will share how publishers can unlock dollars by participating in premium exchanges and customized platforms.
  • 10 a.m. – Programmatic Buying Basics – Kirk MacDonald
  • 10:40 a.m. – Where the Dollars are Going and Where They Aren't – Kirk MacDonald
  • 11:20 a.m. – Creating LIONshare – Conrad Jungmann, with an early peek at a Reynolds Journalism Institute project. He'll share information about an open platform media planning tool that publishers can freely access to divert dollars from remnant ad networks to local publishers that generate premium content.
This session will adjourn at 11:45 a.m. Option 2: Hear how publishers can grow revenue and get other high-impact results with quick "how to" presentations from our R&D partners. Best practice case studies and new ideas will be explained in four successive 20-minute presentations. The four sessions run from: 10-10:20, 10:30-10:50, 11-11:20 and 11:30-11:50. This session will adjourn at 11:50. R&D companies are invited to submit a proposal for a Quick Bite session by Dec. 5. The Trade Show also opens Monday morning at 10 a.m., featuring lots of great products and services that will save you money and help your newspaper make money. The afternoon general session begins at 1 p.m. In a world in which Google and Facebook have become an effective duopoly, newspapers' direct relationships with customers have become the name of the new game. Leading media analyst Ken Doctor sketches out the age of relationship business models, including the fast-evolving use of Little Data. In a talk titled "Into 2015: Relationship Newsonomics and Nine Other Dominating Trends," he shares best practices from top media companies – and separates out the big meaningful trends from the noise. View the full conference program Register as an attendee Register as a sponsor or exhibitor Download sponsor/exhibitor details Reserve your hotel room View the conference website MORE

Mega-Conference program is announced 11/18/14

The program has been announced for the Key Executives Mega-Conference, to be held Feb. 23-25 in Atlanta, Ga. In planning your travel, you'll want to arrive in time to attend the morning bonus sessions on Monday, Feb. 23, which begin at 10 a.m. MORE

It's not too late to register 9/30/14

It's not too late to register to attend SNPA's News Industry Summit, to be held next week in Charlottesville, Va., at the Boar's Head Inn. MORE

Automotive advertising in the digital age 9/22/14

Digital disruption poses challenges for both auto dealers and newspapers. A Tuesday morning session at SNPA's News Industry Summit will feature advertising representatives from three auto dealer groups – a privately-held dealership, a large publicly-held company, and a national agency that represents auto manufacturers. This panel will talk about the way consumers buy cars, how dealers market automobiles, the competition for automobile advertising, and they will answer your questions.

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