Changing the newsroom culture to maximize reader revenue 12/18/18

Growing reader revenue takes more than just building a paywall or launching a membership program. Turning readers into subscribers requires understanding audience needs, improving our websites and changing how we talk to and with our communities. It also requires structural, technological and cultural changes in our newsrooms.

What does this "change" look like in the daily operations? It often means much closer cooperation with the other parts of the organization - marketing, audience, advertising, tech - and thinking outside the constraints of how we used to run the business.

During a Tuesday afternoon breakout session at the Mega-Conference, set for Feb. 25-27 in Las Vegas, Damon Kiesow, Knight Chair in Digital Editing and Production at the Missouri School of Journalism, will lead a panel discussion on "Changing the Newsroom Culture to Maximize Reader Revenue."

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7 Sneaky ways your sales technology is costing you 12/17/18

Outdated sales technology affects a media organization's bottom line, but there are valuable solutions to this pressing problem. During the Monday morning bonus session on advertising at the Mega-Conference, Shawn DeWeese, senior sales executive with Lineup Systems, will talk about seven sneaky ways your sales technology is costing you (and how to stop the bleed).

He will share case studies that look at the real cost of siloed sales data, "quick-win" tech tips that increase ROI and time-saving tools to help teams sell effectively.

Plan your travel to arrive on Sunday, so you can benefit from these added conference sessions. MORE

More free P2P video conferences coming in 2019 11/20/18

SNPA's monthly P2P video conference calls for publishers and department heads provided members with more than a $1,000,000 in revenue and cost-cutting ideas in 2018 ... and more programs are coming in 2019!

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Register for Mega-Conference by Nov. 26 and save $100 10/23/18

Don't miss 2019's biggest industry event, where you will hear from the best in the country on how they are transforming their newspaper companies into dynamic multi-media entities.

Our speakers will feature top executives from both large and small organizations who are at the forefront of the dramatic changes in consumer and advertiser attitudes.

The Key Executives Mega-Conference is brought to you by SNPA, the Inland Press Association, Local Media Association and News Media Alliance.

This year we are dialing in the focus with two programming tracks – B2B and B2C.

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