Our roundtable discussion groups will give Mega-Conference attendees the opportunity to exchange ideas and share their best practices on the closing day of the conference.
Charity Huff, co-executive producer of the Mega-Conference, said: "We have the hottest topics set for our Roundtable sessions Wednesday morning. Bring your burning questions. We are covering the most pressing topics in the industry, including: membership models, ad fraud, audience data development and more. Join in to learn the best ideas in the industry."More
SNPA, Inland Press Association and The Blinder Group are bringing Mission One: Revenue 2019 to Richmond, Va., June 11 through 13 with a program that takes a comprehensive look at all the revenue opportunities available to newspapers.MORE
Charity Huff, managing partner of Maroon Ventures and moderator for this session, said: "Cultivating niche audiences in your local community is a money-making proposition. Join this session to learn how publishers are finding success with new titles, new audiences, and – most importantly – incremental revenue."
Panelists joining Huff are:
- Matt Coen, partner and board member, St. Louis Magazine. Coen also is president and co-founder of Second Street.
- Max Freund, managing editor of digital, The Journal, Cedar Rapids, Iowa.
- Danny Pacheco, sales representative, Publication Printers.
Mega, rockstar sales leaders from across the country will share their revenue-driving strategies and tactics at the Mega-Conference in Las Vegas, Feb. 25-27.
Sales models of the past are no longer applicable in today's world of pure-plays, digital dominance and a shift beyond consultative selling.MORE
The finalists for the Mega-Innovation Award have been announced. Read this story to see which companies placed in the top three. The winner will be announced Tuesday, Feb. 26, at the Mega-Conference.MORE
Customer data is the foundation for strategically planning, executing and optimizing audience growth and revenue diversification efforts. Unifying, analyzing and deploying all available customer intelligence to optimize a customer journey that is perfectly engineered for each individual – transporting that consumer efficiently from awareness to paid customer status – is essential to financial viability.
At the Mega-Conference, hear how GateHouse Media's investment in customer data is not only supporting digital subscription growth, but is impacting revenue diversification initiatives across the enterprise. Learn how The Dallas Morning News is leveraging marketing automation to fund and enrich digital transformation efforts by extending the print runway.MORE
To be successful in today's digital landscape, publishers must prioritize the customer experience and pursue a strategy that reduces friction and builds engagement and loyalty among their readers.
The Washington Post is the industry standard for this approach, adopting a relentless focus on the customer and becoming one of the most read news brands in the world. On Wednesday morning at the Mega-Conference, hear about this evolution from Scot Gillespie, the newspaper's chief technology officer, as we delve into the in-house technology that powers it.MORE
For 20 years, business websites have been the cornerstone of a local, digital, presence. But, now we are in the midst of a major shift.
During a Monday afternoon breakout session at the Mega-Conference, Brooke Henderson, senior director of strategic partnerships for Yext, will lead a conversation focused on how voice, mobile and artificial intelligence are changing the way potential customers discover local businesses.MORE
Find out how your newsroom can adopt a "mini-publisher" perspective to drive audience growth and profitability with editors participating in the Knight-Lenfest Newsroom Initiative, aka the "Table Stakes" project.
During a Monday general session at the Mega-Conference, learn how two newsrooms are expanding their scope beyond content creation to include financial success and brand quality and digital subscription growth.MORE
This session will run from 8:30 a.m. to Noon on Monday, Feb. 25.
Plan your travel to arrive on Sunday, so you can benefit from these added conference sessions.
Topics will include:
- Customer experience, retention and insight
- How content engagement and dynamic user experiences can drastically grow consumer revenue
- Facebook analytics
- CrowdTangle for publishers
CRM is not just a software tool; it's a strategy. On Monday morning at the Mega-Conference, hear how Adams Publishing Group has deployed a CRM strategy that has enabled the company to improve the quality of each customer interaction and maximize the profitability of customer relationships.MORE
Software as a Service (SaaS)-based cloud services have introduced a plethora of new capabilities to small businesses related to HR, payments, accounting, payroll, marketing, customer relationship management (CRM) and much more. As these technologies become more affordable, small businesses are taking advantage. And when they do, these technology companies may just be squeezing your sales team out.
Charles Laughlin, project leader, Tech Adoption Index, Local Search Association, will address the Mega-Conference during a Monday afternoon breakout session. He says it's important to ensure that your newspaper isn't left in the cold. Your staff needs to know who's out there and learn what they are selling to your advertising clients.More
As local advertising spend continues to rise, delivering the leading marketing and advertising solutions have never been more important.
On Tuesday at the Mega-Conference, Paras Maniar, President Local, Gannett | USA TODAY NETWORK, will talk about how Gannett has been innovating to offer local advertisers more effective and creative ways to connect to its audience in local communities across the country.More
Podcasting has been around for more than a decade but has seen explosive growth the last few years as smartphones and smart speakers have become ubiquitous media devices. Podcast ad revenue has nearly doubled in the last two years to $314 million since 2017, according to the Interactive Advertising Bureau, which projects revenue to double again by 2020.
If this content distribution channel is not in your strategic plan, maybe one of the Tuesday morning breakout sessions at the Mega-Conference will change your mind.
Laura Rich, host of The Exit Club, a podcast about entrepreneurs, and founder of The Podcasting Agency, which develops engaging audio content for marketers, will be talking with media professionals about best practices in podcast marketing, from content and distribution to technology and advertising options.More