Consumer Audience Data-Driven Revenue 1/16/17

The first of three Revenue Stage presentations during next month's Key Executives Mega-Conference will focus on Consumer Audience Data-Driven Revenue.

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2017 and Beyond in Local Market Spending 1/16/17

Money that has traditionally been spent on advertising is moving to promotions and digital services. Corey Elliott, vice president of research with Borrell Associates, says: "It is no longer about media pitted against another. It is about how a local business spends on everything that can potentially win over customers."

On Friday, Feb. 24, during the Key Executives Mega-Conference, Elliott will look at the advertising expenditure forecasts of local businesses.

Publishers and advertising department executives need to hear his talk: "2017 & Beyond in Local Market Spend."

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Audience: Leveraging the Frenemy 1/9/17

The Washington Post's digital audience has more than tripled over the past three years to almost 100 million uniques, making it one of the world's fastest-growing media companies.

As the managing editor for digital at The Washington Post, Emilio Garcia-Ruiz oversees the newsroom's development, implementation and execution of digital strategy. During a breakout session at next month's Key Executives Mega-Conference, he will share the paper's strategy for using distributed content to attract readers and acquire subscribers.

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Publisher Roundtables scheduled in South Carolina 1/9/17

Two Publisher Roundtables have been set for South Carolina publishers: one for daily publishers and one for weeklies. These programs are hosted by SNPA and the South Carolina Press Association.

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Gannett: What's different today - and what will be even more different tomorrow 12/19/16

The Key Executives Mega-Conference will feature an exclusive view from the very top of Gannett more than a year and a half after its spinoff as a standalone company.

Chief Strategy Officer Maribel Perez Wadsworth and Chief Revenue Officer Kevin Gentzel will share their vision of the future of Gannett, which has been aggressively expanding its footprint and ramping up its digital capabilities.

Register for the Key Executives Mega-Conference, set for Feb. 23-25.

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Join SNPA and Inland next September in beautiful Colorado Springs 12/19/16

Registration has begun for SNPA and Inland Press Association's joint annual meeting, to be held Sept. 10-12 in Colorado Springs.

Register to attend

All hotel rooms must be reserved by July 25. Click here for information on reserving your room.

As you know, SNPA and Inland have collaborated on other conferences and meetings over the years, and are two of the co-sponsors of the Key Executives Mega-Conference. These collaborations are consistently successful, and we are confident that this joint meeting, at the world-famous Broadmoor Hotel, will benefit members of both associations.

Please mark your calendar and plan to join SNPA and Inland for this very special program at The Broadmoor, Sept. 10-12, 2017. MORE

Plot the future for your newspaper in Chapel Hill, March 26-28 12/13/16

The best industry program for publishers of small newspapers starts March 26 in Chapel Hill, N.C.

Space is limited to 20 participants. Register now to reserve your place.

The Carmage Walls Leadership Forum – to be held March 26-28 at The Carolina Inn – is a unique event that centers around in-depth discussion of critical industry issues. Participants share ideas and tap the industry's best minds for practical solutions. There are no speakers, and the agenda is set by those who attend. The program is designed specifically for executives from newspapers with circulations of 25,000 or less.

Les High, publisher and editor of the Whiteville (N.C.) News Reporter, is the program moderator.

Here is the preliminary program.

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The era of digital denial is over 12/5/16

Never has it been more urgent for news organizations to get digital innovation right. Fortunately the opportunities are as abundant as the challenges.

The Key Executives Mega-Conference will open Thursday afternoon, Feb. 23, with a keynote address by Rick Edmonds, business media analyst and leader of news transformation at The Poynter Institute, and Katie Hawkins-Gaar, digital innovation faculty with Poynter.

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