The first of three Revenue Stage presentations during next month's Key Executives Mega-Conference will focus on Consumer Audience Data-Driven Revenue.MORE
Money that has traditionally been spent on advertising is moving to promotions and digital services. Corey Elliott, vice president of research with Borrell Associates, says: "It is no longer about media pitted against another. It is about how a local business spends on everything that can potentially win over customers."
On Friday, Feb. 24, during the Key Executives Mega-Conference, Elliott will look at the advertising expenditure forecasts of local businesses.
Publishers and advertising department executives need to hear his talk: "2017 & Beyond in Local Market Spend."MORE
The Washington Post's digital audience has more than tripled over the past three years to almost 100 million uniques, making it one of the world's fastest-growing media companies.
As the managing editor for digital at The Washington Post, Emilio Garcia-Ruiz oversees the newsroom's development, implementation and execution of digital strategy. During a breakout session at next month's Key Executives Mega-Conference, he will share the paper's strategy for using distributed content to attract readers and acquire subscribers.MORE
Two Publisher Roundtables have been set for South Carolina publishers: one for daily publishers and one for weeklies. These programs are hosted by SNPA and the South Carolina Press Association.MORE
The Key Executives Mega-Conference will feature an exclusive view from the very top of Gannett more than a year and a half after its spinoff as a standalone company.
Chief Strategy Officer Maribel Perez Wadsworth and Chief Revenue Officer Kevin Gentzel will share their vision of the future of Gannett, which has been aggressively expanding its footprint and ramping up its digital capabilities.
Register for the Key Executives Mega-Conference, set for Feb. 23-25.MORE
All hotel rooms must be reserved by July 25. Click here for information on reserving your room.
As you know, SNPA and Inland have collaborated on other conferences and meetings over the years, and are two of the co-sponsors of the Key Executives Mega-Conference. These collaborations are consistently successful, and we are confident that this joint meeting, at the world-famous Broadmoor Hotel, will benefit members of both associations.
Please mark your calendar and plan to join SNPA and Inland for this very special program at The Broadmoor, Sept. 10-12, 2017. MORE
The best industry program for publishers of small newspapers starts March 26 in Chapel Hill, N.C.
Space is limited to 20 participants. Register now to reserve your place.
The Carmage Walls Leadership Forum – to be held March 26-28 at The Carolina Inn – is a unique event that centers around in-depth discussion of critical industry issues. Participants share ideas and tap the industry's best minds for practical solutions. There are no speakers, and the agenda is set by those who attend. The program is designed specifically for executives from newspapers with circulations of 25,000 or less.
Les High, publisher and editor of the Whiteville (N.C.) News Reporter, is the program moderator.MORE
Never has it been more urgent for news organizations to get digital innovation right. Fortunately the opportunities are as abundant as the challenges.
The Key Executives Mega-Conference will open Thursday afternoon, Feb. 23, with a keynote address by Rick Edmonds, business media analyst and leader of news transformation at The Poynter Institute, and Katie Hawkins-Gaar, digital innovation faculty with Poynter.MORE
The Key Executives Mega-Conference will kick off Thursday with a deep dive into "Innovation & Insight: the Business of Publishing News." Registrations will be accepted at the door.More
Do your customers know who their best customers are? Would you like to show them how to find other customers that look like their best customers? And, learn how to market more effectively to those potential customers?More
Tom Claybaugh, publisher of the Asheville (N.C.) Citizen-Times, will share information at the Key Executives Mega-Conference about a simple and scalable turnkey activity tracking system that has had a significant impact on the paper's revenue. He'll share information based on an 18-month history of performance.
Learn about this E-Board tracking system, as well as other revenue ideas that you can implement at your newspaper, during a Friday, Feb. 24, General Session led by Claybaugh and Guy Tasaka, chief digital officer of Calkins Digital.
Tasaka will lay out the case for monetizing OTT, sharing the success stories of Calkins' local media properties. Calkins was an early adopter and has been working on a video and OTT strategy for more than three years. The company has launched several of the most innovative and successful local media properties in the country.More