How YouTube is partnering with publishers to grow revenue, audience 6/26/17

Uzo Ometu, a YouTube News partnerships manager, will provide strategic insights for distribution, programming and monetization on YouTube during a general session program at the SNPA-Inland Annual Meeting in September.

He will provide examples of how local news partners have extended their reach both within their markets and across the globe, as a means of achieving greater scale. He also will discuss innovative formats local news publishers are using to program their channels and develop a deeper, more engaged relationship with their audience.


Reserve your hotel room for Annual Meeting 6/20/17

Rooms in our hotel block at The Broadmoor in Colorado Springs are filling up, and probably will sell out well before the July 25 cutoff. You are encouraged to reserve your hotel room for the Joint Annual Meeting of SNPA and Inland Press Association right away. Reserve your room early by booking online or by calling (855) 634-7711. The group rate is $250.


News Media Alliance to co-sponsor Mega-Conference in February 6/19/17

The News Media Alliance will join SNPA, Inland Press Association and Local Media Association as a partner of Mega-Conference 2018, to be held February 26-28, 2018, in San Diego, Calif.


Creating and Monetizing Brand Equity 6/12/17

Is your brand equity delivering value? Or have your products and services become mere commodities in your market? Do you know how to put your brand to work in the competitive marketplace? Are you sure you even know your brand?

During the Sunday afternoon general session at the 2017 SNPA-Inland Annual Convention, Bob Provost will draw on 25 years of media marketing leadership (Hearst Newspapers, Advance Publications) as well as over a decade as a college lecturer (Siena Business School, Rutgers Business School) to illustrate how a brand at work drives success through consumer preference, revenue streams and brand extensions.

This presentation at The Broadmoor will feature media-specific examples from around the world and media panelists who will share their firsthand experience.

Click here to read more about this session, as well as full details about registration, hotel rooms, additional program sessions, and exhibit/sponsorship opportunities. Hotel rooms need to be reserved now, before our room block sells out.


Roundtable discussions set for daily and weekly editors in S.C. 6/6/17

Daily executive, managing and other senior editors are invited to attend South Carolina Press Association's annual Daily Editors Roundtable on Friday, July 28, at SCPA Offices in Columbia. A Roundtable for Weekly Editors will be held Thursday, Aug. 3. These programs, co-sponsored by SNPA, are a great time to meet with your peers to discuss what is working and not working in your market.


How to build and maintain your sales team 5/22/17

Want to create and retain a robust and successful sales team? You'll find answers at the 2017 SNPA-Inland Annual Convention at The Broadmoor, Sept. 10-12.

Charity Huff, who has worked with thousands of sales professionals in local media, will present successful strategies to build a productive sales environment, maintain a healthy pipeline of qualified sales professionals, and reach new customers with compelling marketing tactics designed to make them loyal customers to your newspaper brand.

Huff, managing partner at Maroon Ventures, will critique current advertising and marketing trends, and outline ways that skilled managers can achieve a competitive edge over their many local competitors.


Exhibit space at Annual Meeting is disappearing fast 5/16/17

Half of the exhibit spaces at the combined Annual Meeting of SNPA and Inland Press Association are already reserved. SNPA members who want to reserve space are encouraged to make their plans as soon as possible.


The future of newsrooms: When change is not enough 5/1/17

Newsrooms continue to shrink. Digital-first workflows have reshaped the journalism "jobs to be done." But would it surprise you that newsrooms today look similar to newsrooms last year and the year before?

A recent analysis of ASNE newsroom census surveys show little change in the percentage of supervisors and the overall makeup of newsrooms. So, what needs to happen?

On Sunday afternoon, Sept. 10, Bill Church, senior vice president of news for GateHouse Media, will examine the future of newsrooms during the combined Annual Meeting of SNPA and Inland Press Association.

His presentation will look closely at the data, share insights on effective organizational change, and offer suggestions on how media organizations should move forward.


SNPA-Inland convention addresses brand marketing, print and digital innovation 5/1/17

SNPA and the Inland Press Association are working together to produce a spectacular program for their first combined Annual Meeting at The Broadmoor in Colorado Springs Sept. 10-12. Don't miss it.

Click MORE to view the preliminary program. MORE

Join SNPA and Inland next September in beautiful Colorado Springs 12/19/16

Registration has begun for SNPA and Inland Press Association's joint annual meeting, to be held Sept. 10-12 in Colorado Springs.

Register to attend

All hotel rooms must be reserved by July 25. Click here for information on reserving your room.

As you know, SNPA and Inland have collaborated on other conferences and meetings over the years, and are two of the co-sponsors of the Key Executives Mega-Conference. These collaborations are consistently successful, and we are confident that this joint meeting, at the world-famous Broadmoor Hotel, will benefit members of both associations.

Please mark your calendar and plan to join SNPA and Inland for this very special program at The Broadmoor, Sept. 10-12, 2017. MORE