Breakout session to examine best practices with branded content 12/11/17

Branded content, native advertising and content marketing have had many names. Regardless of what you call it, it's been hailed as a savior to publishers who have relied on the traditional display ad to help fund the journalism that powers their brands.

At the 2018 Mega-Conference, learn why this marketing tactic has grown from practically nothing to a $10B business opportunity in just a few short years, and how local media can and has been leveraging this solution.

Pat Connolly, managing director/digital transformation with Accenture, will lead a breakout session for conference attendees. "In this session," Connolly said, "you will hear about some of the best practices in creating branded content, how publishers have an advantage over mass media companies, how to make it work through new distribution and commercial models, and how you should structure your teams to provide this important service."

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NexGen Business Models: Finding Success Amid Today's Challenges 12/7/17

The entrepreneurs of media today will discuss the NexGen Business Models for Media at the 2018 Mega-Conference, set for Feb. 26-28 in San Diego. During this session, learn how they have answered the challenge of making money in today's media landscape.

Panelists will be:

  • Evan Smith, CEO, The Texas Tribune, Austin, Texas
  • Jim Brady, founder and CEO, Spirited Media, Great Falls, Va.
  • Sara Fischer, media reporter, Axios, Arlington, Va.

"It's a myth," Smith said, "that nonprofit news orgs can't be sustainable – we've proved that it's possible not only to survive but thrive for eight years-plus. A diverse set of revenue streams – a mix of major and member giving, foundation support, corporate underwriting, events sponsorship and earned income – funds our award-winning accountability journalism and allows us to maintain the largest newsroom covering a state capitol in the country. This model is a winner for us and can be scaled up or down to succeed elsewhere. I'm eager to tell all."

"If recent times have taught us anything," says Brady, "it's that media cannot make it on advertising alone, and that finding diverse revenue streams is necessary for survival. Hopefully, those of us on this panel can give some actionable information for those looking to expand into events, memberships and subscriptions."

Fischer will deliver a deep dive into the evolving trends reshaping the digital media – covering new media technology, industry IPOs and acquisitions, emerging user behaviors and the policy fault lines in between. Aside from her weekly newsletter, Fischer gives customized presentations about trends shaping the media landscape for an array of audiences that include corporate executives, Wall Street analysts, foreign policy professionals and journalists.

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SNPA's 'mini-MBA' for newspaper publishers 12/5/17

It's time to reserve your place at the 2018 SNPA Carmage Walls Leadership Forum, to be held Feb. 4-6 in Chapel Hill, N.C. This "mini MBA" will focus on revenue models to sustain journalism – and it is probably the best and most affordable educational investment a publisher can make.

Tim Griggs, the former publisher of The Texas Tribune, and Stephen King, the former editor of innovations at The Washington Post, will guide the publisher-to-publisher discussion that will center on revenue growth, sustainability, product development, consumer user experience and digital strategy. Both have skills and experience working with smaller newspapers. You should not miss this.

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Real tools for combatting fake news 11/27/17

"Fake news" can impact the world of real news. During the 2018 Mega-Conference, hear how publishers have reacted to instances of "fake news" in their communities, as well as accusations that their real news is "fake."

The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.

David Chavern, president and chief executive officer of the News Media Alliance, will be joined for this presentation by Travis Quast, publisher of the Twin Falls (Idaho) Times-News, and Tom Rosenstiel, executive director of The American Press Institute.

"Publishers are in the real news business," Chavern said, "but that doesn't mean they aren't impacted by the fake stuff."

He said, "There have been a number of unfortunate instances where communities have been torn apart by bad facts, and the local newspaper was called upon to react and pick up the pieces. In many other cases, publishers are barraged by accusations that their journalism is fake," he said.

Quast has first-hand knowledge of the impact that these situations can cause in a local community. The New York Times Magazine ran an article in September about exaggerated reports of a juvenile sex crime that brought a media maelstrom to Twin Falls, during the height of the 2016 elections. READ MORE

Rosenstiel says: "Battling misinformation and fake news involves having a continuing conversation with readers. To do it well, you need to know what people in your community are saying – what information they are talking about, wondering about and even sharing – that is erroneous and that you can correct for them."

Chavern said the panel will explore how real publishers have reacted to challenges and give attendees tools for coping in the future.

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At Mega: Hear how Nextdoor is connecting newspapers with specific neighborhoods 11/17/17

News organizations of all sizes are committed to growing their trusted relationship with readers. During the 2018 Mega-Conference, hear how Nextdoor, the world's leading social network for neighbors, connects newspapers to specific neighborhoods and communities in an unprecedented fashion.

The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.

Together with Matthew Hall from The San Diego Union-Tribune, Nextdoor's Vice President of Communications and Policy, Steve Wymer, will discuss how news organizations are leveraging the neighborhood network to source hyper-local content, extrapolate neighborhood-specific polling data and reaction, and engage the community in a more personal way than ever before.

The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.

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Innovation, sustainability are focus of 2018 Walls Leadership Forum 11/14/17

The 2018 Carmage Walls Leadership Forum – to be held Feb. 4-6 in Chapel Hill, N.C. – will feature two media innovators who specialize in new revenue models for sustaining journalism.

Tim Griggs, the former publisher of The Texas Tribune, and Steven King, the former editor of innovations at The Washington Post, will guide a full day of publisher-to-publisher discussion that will center on revenue growth, sustainability, product development, consumer user experience and digital strategy.

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Publishers will find solutions to hot topics on Mega's Solutions Stage 11/13/17

A dozen presentations to be made on the Solutions Stage during the 2018 Key Executives Mega-Conference have been announced. Topics are wide-ranging, touching on numerous hot topics facing newspaper publishers today.

View the list of Solutions Stage presentations

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Mega-Conference to feature four tracks to success 11/6/17

Four tracks to success will give attendees at the 2018 Key Executives Mega-Conference two dozen options to choose from during breakout sessions. The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.

Some great discounts exist for newspapers and newspaper corporate offices that send multiple attendees. You'll want multiple attendees at the Mega-Conference to take advantage of the many topics that will be presented in the various breakout sessions. Learn about team discounts.

Register to attend

Tracks for the breakout sessions will include:

Track One: Building Value in Our Core Brands Now
Best practices in vertical, programmatic, audience and revenue growth, plus user experiences.

Track Two: Transformation – Creating New Opportunities from Disruption
Optimizing your use of data, third-party platforms and tools, CRM and more.

Track Three: Diversification and Entrepreneurship
Exploring new revenue streams in print, digital, events, e-commerce ... and more.

Track Four: Case Studies on the Solutions Stage from our Technology Partners
The latest developments in revenue generation, audience development and engagement, and data intelligence from our industry's R&D partners.

Click MORE to view the list of preliminary topics for General Sessions and Breakouts. MORE

Kroger's millions in local ad spend are on the line 10/24/17

Michael Wilhite, vice president of data strategy for the analytics arm of Kroger, called 84.51°, will outline at the 2018 Mega-Conference how newspapers and consumer packaged goods companies should use personalization to create new, productive business relationships that go beyond current advertising and inserts.

The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.

Register for the Mega-Conference.

Learn about TEAM DISCOUNTS for newspapers that bring more than one person to the conference. MORE

'Bring the Team' offer for newspapers 10/10/17

The Mega-Conference program is packed with ideas to grow your business. And there's every reason for publishers to bring their marketing, digital, circulation and editorial executives as well. The 2018 conference will be held Feb. 26-28 in San Diego, Calif.

Here's another reason – a new "Bring The Team" rate offer:

Pay the full registration fee for the first person, and bring as many other people from the same newspaper as you want for half price – a 50% discount!

This special rate offer is only available to employees of single newspapers, for a limited time.

Discounted rates are also available for five or more executives from the same corporate group.

For full conference details, go to www.mega-conference.com

Call Karla Zander (847-795-0380) to register your Team or your Corporate Group.

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