'Bring the Team' offer for newspapers 10/10/17

The Mega-Conference program is packed with ideas to grow your business. And there's every reason for publishers to bring their marketing, digital, circulation and editorial executives as well. The 2018 conference will be held Feb. 26-28 in San Diego, Calif.

Here's another reason – a new "Bring The Team" rate offer:

Pay the full registration fee for the first person, and bring as many other people from the same newspaper as you want for half price – a 50% discount!

This special rate offer is only available to employees of single newspapers, for a limited time.

Discounted rates are also available for five or more executives from the same corporate group.

For full conference details, go to www.mega-conference.com

Call Karla Zander (847-795-0380) to register your Team or your Corporate Group.


Kirk Davis to deliver keynote address 10/3/17

The Key Executives Mega-Conference, the biggest and best industry conference in 2018, begins Feb. 26 in San Diego.

Now is the time for you and your executive team to lock in your seats for our eighth annual event, which brings together the best and brightest in our industry, as well as leaders from other industries who have experiences for Solutions, Success Stories and New Ideas.

The 2018 Key Executives Mega-Conference kicks off with a keynote speech by Kirk Davis, the chief executive officer of GateHouse Media.

GateHouse, with Davis at the helm, has become a significant force in the newspaper industry, with an aggressive acquisition policy, and innovations like its design center in Austin, live events and its local marketing services business.

The 2018 program is organized around three concurrent tracks that focus on the best ways to grow our revenue, expand our audiences, and create new business opportunities that will carry us into the next generation.


Annual Meeting PowerPoints 9/10/17

These PowerPoints from the SNPA-Inland Annual Meeting are for the benefit of conference attendees and may not be further reproduced without the written permission of the presenter, SNPA and Inland Press Association.


Follow the Annual Meeting on Twitter 9/5/17

If you can't be with us this weekend in Colorado Springs, follow the conference on Twitter: #InlandSNPA


Registration opens Wednesday for 2018 Mega-Conference 9/5/17

Registration will begin tomorrow morning, Sept. 6, for the 2018 Key Executives Mega-Conference.


Marketing the Strength of our Brand 8/29/17

Opening session: Sunday, Sept. 10
SNPA - Inland Annual Meeting, Colorado Springs, Colo.

The addition of two members of the SNPA leadership to the opening session of next month's SNPA - Inland Annual Meeting gives SNPA members one more reason to be in Colorado Springs next month.

Chris Reen, president and publisher of The Oklahoma Media Company, and Tom Silvestri, president and publisher of the Richmond (Va.) Times-Dispatch, will join Bob Provost and Joy Mayer for the opening session.

They will be discussing how a brand at work drives success through consumer preference, revenue streams and brand extensions. You'll go home with strategies your staff can employ to build trust, based on case studies of dozens of newspapers.

Registration for exhibit space, sponsorships at Mega-Conference opens Sept. 6 8/22/17

Registration for sponsorships and exhibit space at the 2018 Key Executives Mega-Conference will open to all companies on Wednesday, Sept. 6.

The Mega-Conference is the only major newspaper industry conference of 2018. It is set for Feb. 26-28 in San Diego, Calif., at the Manchester Grand Hyatt.

Advance information is being provided now for budgeting purposes. DOWNLOAD the Sponsor/Exhibitor Brochure MORE

What newspapers must do to keep public notices 8/22/17

Breakout session: Monday, Sept. 11
SNPA - Inland Annual Meeting, Colorado Springs, Colo.

With Eric Barnes, publisher & CEO, The Daily News Publishing Company, and Brad Thompson, president & CEO, Detroit Legal News Company

The threat to public notices has never been more dire. During this Monday afternoon breakout session at the SNPA - Inland Annual Meeting, learn about the current state of public notices and the practices that every paper must embrace to help the industry successfully respond to the siege on this traditional pillar of government transparency. MORE

When Digital Disruption Comes to Town: How Small-Market Newspapers are Thriving 8/22/17

Featured session: Monday, Sept. 11 SNPA - Inland Annual Meeting, Colorado Springs, Colo.
With Damian Radcliffe, Chambers Chair in Journalism, University of Oregon
How are small market newspapers responding to the challenges of digital disruption? Showcasing success stories - and drawing on the challenges, opportunities - for local newspapers in the digital age, this session will highlight findings from new and unpublished research, produced for the Tow Center for Digital Journalism at Columbia University and the Agora Journalism Center in Portland. MORE

Taking the measure of benchmarking 8/15/17

Featured session: Tuesday, Sept. 12

SNPA - Inland Annual Meeting, Colorado Springs, Colo.

With Dolph Tillotson, president, Southern Newspapers, Inc., Galveston, Texas; PJ Browning, president, Newspaper Division, Evening Post Publishing, Charleston, S.C.; and Doug Phares, president & COO, Sandusky Newspaper Group, Sandusky, Ohio

This Tuesday morning session during next month's SNPA - Inland Annual Meeting will feature a discussion of the ways publishers use numerical benchmarking to track progress, or the lack of it.

What's the proper ratio of salaries to revenue? How do publishers track the impact of programmatic changes on rates and revenue? What is the proper ratio of ads to news content, and how have recent business shifts changed the picture?

These three panelists, who are very knowledgeable of practices in benchmarking, will discuss the tools of this trade, and much more.

For his part, Dolph Tillotson of Southern Newspapers, says he intends to share thoughts on financial benchmarking that he learned from several masters of the art – Jim Boone and Carmage Walls. He said, "I'll discuss the benchmarking we use in Southern Newspapers, Inc., for our print products, how we use them, and several notes from friends who also do regular benchmarking and take a slightly different slant."