Shannon Casas, a member of The Times newsroom staff for 12 years, has been named as editor in chief for the Gainesville, Ga., newspaper and its online news website.MORE
Keith Albertson has stepped down as executive editor of The Times in Gainesville, Ga., to pursue a new career after nearly 34 years with the Gainesville newspaper.MORE
The Times of Gainesville, Ga., has announced a restructuring of job titles and responsibilities to better define leadership roles as the company continues to expand beyond a traditional newspaper operation.
Shannon Casas, previously managing editor, has been promoted to the position of director of content. She will provide oversight for the entire news-gathering operation on all platforms, including traditional print, digital and web, podcasts and social media.
She will join Leah Nelson, previously promoted from advertising director to director of revenue, in working to transcend the traditional print business model for The Times with a broader multimedia approach to news content and business partnerships.
Keith Albertson, a veteran of more than 30 years in The Times newsroom, moves into the position of executive editor, where he will continue to handle the newspaper's opinion pages, special projects and the operational side of managing the area's largest news gathering organization.MORE
Shannon Casas grew up south of Gainesville, Ga., went to Berry College in Rome and was happy to stay close to home by joining The Times in Gainesville after graduation. Promoted in February to managing editor at the age of 32, Casas used her time in SNPA's NEX GEN mentoring program to expand her horizons.
Casas was paired with Barbara Hough Roda, executive editor of LNP and LancasterOnline, part of LNP Media Group Inc. in Lancaster, Pa.
Read about her NEX GEN experience.MORE
Eight executives from SNPA member newspapers have been selected to participate in SNPA's 2015-16 NEX GEN class. They will be paired with experienced industry experts in a structured mentorship program.
Read about the executives who will participate as members of the 2015-16 NEX GEN class.MORE
You are likely familiar with the Sales Funnel. But have you broken down each step of the process to understand what message and media placement have the greatest impact on an advertising campaign?
In this webinar, we will cover the basics of the Funnel before digging into the best ad placement and message to guide customers through their decision journey. Following this session, you will better understand the role that your newspaper plays in the process and how to incorporate "new" and "old" media into a cohesive ad campaign.
If you can't participate on Feb. 28, no problem! Register anyway and view a recording of the webinar at your convenience.More
You are likely familiar with the Sales Funnel. But have you broken down each step of the process to understand what message and media placement have the greatest impact on an advertising campaign?More
It's not necessarily the strongest who survive and thrive, but those who adapt the most quickly to the changes in the market. The Tuesday morning general session at the Mega-Conference will feature the leaders of the companies that are adapting the fastest. What's their secret? How are they able to move the needle as other companies have failed?More