As enterprise editor for LNP Media Group in Lancaster, Penn., Lison Joseph says 80 percent of his job is focused on print. When he applied for SNPA's NEX GEN mentoring program, he wanted to learn more about digital journalism from someone with hands-on experience.
Joseph was matched with Christy Oglesby, then managing editor/audience growth for Cox Media Group in Atlanta. With CNN also on her resume, Oglesby had expertise in using video to drive traffic to a website.
Read about his NEX GEN experience.MORE
Cox Media Group has named Tim Burke as multi-market vice president of content and Eric Myers as multi-market vice president of sales, effective immediately.MORE
Eight executives from SNPA member newspapers have been selected to participate in SNPA's 2015-16 NEX GEN class. They will be paired with experienced industry experts in a structured mentorship program.
Read about the executives who will participate as members of the 2015-16 NEX GEN class.MORE
You are likely familiar with the Sales Funnel. But have you broken down each step of the process to understand what message and media placement have the greatest impact on an advertising campaign?
In this webinar, we will cover the basics of the Funnel before digging into the best ad placement and message to guide customers through their decision journey. Following this session, you will better understand the role that your newspaper plays in the process and how to incorporate "new" and "old" media into a cohesive ad campaign.
If you can't participate on Feb. 28, no problem! Register anyway and view a recording of the webinar at your convenience.More
You are likely familiar with the Sales Funnel. But have you broken down each step of the process to understand what message and media placement have the greatest impact on an advertising campaign?More
It's not necessarily the strongest who survive and thrive, but those who adapt the most quickly to the changes in the market. The Tuesday morning general session at the Mega-Conference will feature the leaders of the companies that are adapting the fastest. What's their secret? How are they able to move the needle as other companies have failed?More