Star Tribune Media Company, LLC, publisher of the Star Tribune in Minneapolis-St. Paul, Minn., has engaged LEAP Media Solutions to engineer, manage and deploy a state-of-the-art marketing automation and analytics platform (MAAXTM) to drive the company's ambitious audience initiatives.MORE
While we might cut our way to short-term viability, Tom Ratkovich of LEAP Media Solutions says we can't cut our way to long-term prosperity. And the sometimes chaotic efforts to rapidly become "digital first" – rather than "customer first" – led to the disastrous customer experiences and privacy concerns that have, in turn, been manifested in ad blockers and, frighteningly, digital revenue declines at some highly visible publishing companies.
At first blush, content monetization seems a reasonable pursuit. Such pursuit has taken many forms, but two of note include (1) the broad domain of "paywalls" or metering of digital content, and (2) aggressive pricing actions for both print and digital content.
Why does Ratkovich say reasonable "at first blush?" Read this article to find out -- and then learn more at the News Industry Summit!MORE
SNPA's strategic partnership program helps member newspapers cut costs, grow revenue and access essential benchmarking data. Additional partnerships are in development to further expand the program.
If a newspaper takes advantage of any one of these services, the newspaper can save more money every year than it spends on SNPA dues. It quite literally pays to be a member of SNPA.
LEARN MORE about these special opportunities available only to members of SNPA.MORE
Here's a taste of what you'll hear in Chicago, Oct. 6-8:
- Walter Hussman reports on the Arkansas Democrat-Gazette's bold move to convert all its subscribers to digital subscribers.
- Recruitment guru Laurie Kahn on what newspapers need to do to assemble a team of sales superstars.
- The Post and Courier reveals results from the Google News Initiative – literally days after its conclusion.
- News from Washington on the newspaper industry's fight to get a fair share of revenue from Facebook and Google.Springs.
Read about the latest job openings posted on the SNPA website. And, send us your listings to post at no cost.More