A news consumer in Lynchburg, Va., might encounter a single advertiser in four different places during the course of a day, depending on who is participating in "Own the Day."
"Own the Day," was a special offer during the last two weeks of August at the Lynchburg News & Advance. The package included a front-page sticky note on the print edition, a desktop note, a mobile presence and an email blast.
The Lynchburg paper presented the idea at a recent P2P (Publisher-to-Publisher) SNPA video conference, but multiple papers in BH Media's Virginia Group participated, according to Lynchburg Advertising Director Kevin Smith. The idea originated with Regional Publisher Kelly Mirt, who first tried out a version of it at The Charlotte Observer.MORE
Presented by Mi-Ai Parrish, Sue Clark-Johnson Professor in Media Innovation and Leadership, Walter Cronkite School of Journalism and Media Communication, Arizona State University
Attendees at the SNPA-Inland Annual Meeting will have a unique opportunity to hear from a trailblazing editor, journalist and digital strategist. Mi-Ai Parrish will reflect on her career, which includes being the first female publisher of The Kansas City Star, the first minority to serve as publisher of The Arizona Republic and the first Korean publisher in mainstream media.
This is just one of more than a dozen sessions that keep you tuned into industry information that you need to know.
Be here when we announce the name of the new association being formed from the merger of Inland and SNPA.More
Read about the latest job openings posted on the SNPA website. And, send us your listings to post at no cost.More