A news consumer in Lynchburg, Va., might encounter a single advertiser in four different places during the course of a day, depending on who is participating in "Own the Day."
"Own the Day," was a special offer during the last two weeks of August at the Lynchburg News & Advance. The package included a front-page sticky note on the print edition, a desktop note, a mobile presence and an email blast.
The Lynchburg paper presented the idea at a recent P2P (Publisher-to-Publisher) SNPA video conference, but multiple papers in BH Media's Virginia Group participated, according to Lynchburg Advertising Director Kevin Smith. The idea originated with Regional Publisher Kelly Mirt, who first tried out a version of it at The Charlotte Observer.MORE
Brainworks Software's longtime customer, Adams Publishing Group, is a family-owned community newspaper company that currently operates in 15 states across the United States, plus the District of Columbia. With over 27 daily newspapers, more than 100 non-daily newspapers and a number of other media-related businesses. APG's Business Systems Development Director, Amy Lindquist, shares how she engages APG's sales reps to use Brainworks CRM to its fullest revenue driving potential.More
Read about the latest job openings posted on the SNPA website. And, send us your listings to post at no cost.More