Benchmarking helps newspaper management set goals, track success or failure, and provide objective standards for comparison, publishers heard during a session at the SNPA-Inland Annual Meeting led by Dolph Tillotson, president of Southern Newspapers Inc., and Tim Prince, vice president of Boone Newspapers and publisher of the Shelby County Reporter in Columbiana, Ala.
During this session, Tillotson shared a six-page handout offering the statistical analysis calculations that SNI uses, and he also is offering a blank Excel spreadsheet that can be used by other companies that want to implement something similar.MORE
SNPA members will elect officers for 2017-18 on Monday afternoon, Sept. 11, in Colorado Springs, Colo.
Read this article to see who has been nominated to the SNPA Board of Directors.
Find out how this huge industry is perfectly positioned for quizzes, photo contests, sweepstakes, and ballots.More
Jamie Kinnaird, advertising director for The Roanoke Times, has been promoted to vice president of advertising for the newspaper.More