Benchmarking helps newspaper management set goals, track success or failure, and provide objective standards for comparison, publishers heard during a session at the SNPA-Inland Annual Meeting led by Dolph Tillotson, president of Southern Newspapers Inc., and Tim Prince, vice president of Boone Newspapers and publisher of the Shelby County Reporter in Columbiana, Ala.
During this session, Tillotson shared a six-page handout offering the statistical analysis calculations that SNI uses, and he also is offering a blank Excel spreadsheet that can be used by other companies that want to implement something similar.MORE
SNPA members will elect officers for 2017-18 on Monday afternoon, Sept. 11, in Colorado Springs, Colo.
Read this article to see who has been nominated to the SNPA Board of Directors.
In light of Facebook's changes, a lot of newsrooms are turning their focus away from social. But it's still vital to most of our readers, so we can't forget it. Here we will talk about a few tips and tricks to work with Facebook's algorithm and what makes a good Facebook group. Plus, what content does best on Twitter, LinkedIn and Reddit. SNPA members can register at no cost for this July 27 webinar.More
Digby Solomon returns to the public square after his retirement from the Daily Press of Newport News, Va.More