Proving that print advertising works 2/24/16

By Jane Nicholes, SNPA Correspondent

What started out as a way to bring lost advertisers back to The Dallas Morning News turned into a new AH Belo company dedicated to pay-for-performance in print.

"It's an answer to the marketplace that says, 'We want pay-per-action.' And it's driving brand new business back into the newspaper," said Richard Jones, president of Proven Performance Media.

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