Tim Burke, publisher of The Palm Beach Post, West Palm Beach, Fla., has been named treasurer of SNPA.
Burke succeeds Patrick Dorsey, regional vice president for the Coastal Group of GateHouse Media and publisher of the Herald-Tribune Media Group in Sarasota, Fla., who recently was named as SNPA's new president.MORE
Patrick Dorsey, regional vice president for the Coastal Group of GateHouse Media, and publisher of the Herald-Tribune Media Group in Sarasota, Fla., has been named president of SNPA, effective immediately.
He was appointed by the SNPA Executive Committee to succeed Les Simpson, who stepped down after leaving the Amarillo (Texas) Globe-News. Simpson plans to stay in Amarillo and work outside the newspaper industry.MORE
Square co-founder Jim McKelvey talked at the SNPA-Inland Convention about a groundbreaking way to pay publishers for digital content. This is a time-sensitive opportunity that all publishers should seriously consider.MORE
The newspaper industry has been phenomenally successful in adopting and adapting and embracing new technologies and becoming multi-media organizations, Bob Provost executive-in-residence/consultant with The Marketing Provost, told attendees at the SNPA-Inland Annual Meeting.
But, he says the industry hasn't created the perception of success. Instead, he said our public image "has been shaped by default – not by design. And, that's criminal. Negative news such as circulation declines, layoffs or buyouts, will reach the public eye and awareness without any effort on your part. However, no one else is going to get out in the market and promote your award-winning news coverage, our success as a public watchdog, our efficacy for local advertisers, and our relevance to younger adults."
He emphasized: "Please do not let your image be shaped by your competitors and your critics."MORE
Charles H. Morris Sr., president and CEO of Morris Multimedia Inc., Savannah, Ga., was the recipient of the 2017 Frank W. Mayborn Leadership Award, presented Monday morning at the SNPA-Inland Annual Meeting.
The award is named for Texas newspaperman Frank Mayborn, whose foresight and guidance helped shape SNPA in the early 1950s and who served as president of SNPA from 1061 to 1962.MORE
SNPA members will elect officers for 2017-18 on Monday afternoon, Sept. 11, in Colorado Springs, Colo.
Read this article to see who has been nominated to the SNPA Board of Directors.
An innovative marketing campaign launched about a year ago by The Oklahoman has raised brand awareness among those who were non-subscribers or non-readers and has substantially increased readership among Millennials. SNPA President Chris Reen, president and publisher of The Oklahoman, shared information about the campaign at the recent Inland Press Association Annual Meeting in Chicago.
He stressed in his talk that it is important for publishers to understand what the local community feels about their brand. "My guess is: It's not as good as you think it is."MORE
SNPA is committed to finding new and better ways to serve its members and the newspaper industry – and we'd like to hear your thoughts and suggestions.
Tell us how SNPA can help you sustain and improve your business. Let us know what you need. Here's a link to the brief survey:
All responses are confidential. The SNPA Board of Directors will receive only aggregated data and comments.
Thanks for your help!
Chris Reen, SNPA President
President and Publisher, The Oklahoman, Oklahoma CityMORE
Strong leadership is the key to the future of what incoming SNPA President Chris Reen describes as local media companies, of which newspapers are one component.
"I tell people all the time, this is a business that is not for the faint of heart. It is in constant disruption," said Reen, president and publisher of The Oklahoman Media Co. "Personally, I feel a sense of responsibility to my employees, to my company, to the industry, to my family, to be on the front lines of figuring out where this thing is going.
"I think our industry needs strong leadership and I hope I can provide some of it for some people, which is why I stay in this business. I believe in it and I believe in its future."MORE
At a time when audience trust and loyalty have never been more important, new research and ideas from the American Press Institute show many ways in which the press and the public misunderstand each other, as well as where they agree.
At SNPA's News Industry Summit, Oct. 10-12 in Nashville, learn how your newspaper can build a foundation of trust by better explaining what you do and why. Avoid the common pitfalls that confuse and alienate readers. Build the brand credibility that leads to subscriptions and long-term loyalty.
Jeff Sonderman, deputy executive director and executive vice president of API, will lead this News Industry Summit session. He says that issues of trust and understanding are linked. API's research, he said, shows that "understanding is the foundation for trust."More
Greg Watson, who owned a strategic marketing consulting firm for the past five years and formerly worked with Gannett Co. Inc., has joined the SNPA staff. Watson will serve as chief marketing officer and assistant executive director, with responsibility for planning and executing strategies that promote SNPA's brand and programs.More