Publishers: Don't let your brand be shaped by competitors and critics 9/19/17

By Cindy Durham, Assistant Executive Director, SNPA

The newspaper industry has been phenomenally successful in adopting and adapting and embracing new technologies and becoming multi-media organizations, Bob Provost executive-in-residence/consultant with The Marketing Provost, told attendees at the SNPA-Inland Annual Meeting.

But, he says the industry hasn't created the perception of success. Instead, he said our public image "has been shaped by default – not by design. And, that's criminal. Negative news such as circulation declines, layoffs or buyouts, will reach the public eye and awareness without any effort on your part. However, no one else is going to get out in the market and promote your award-winning news coverage, our success as a public watchdog, our efficacy for local advertisers, and our relevance to younger adults."

He emphasized: "Please do not let your image be shaped by your competitors and your critics."

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Nine executives selected for 2017-18 mentor program 8/8/17

The SNPA Foundation has selected nine newspaper executives to participate in the 2017-2018 NEX GEN program. Each of the nine participants will be paired with one of the brightest talents in the newspaper industry.

The year-long NEX GEN program offers newspaper professionals with executive potential the opportunity to develop their industry knowledge, analytical skills and aptitude for innovation.

Meet the Class of 2017-18!

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Meet the NEX GEN class of 2017-18 8/8/17

Read bios of 2017-18 NEX GEN participants.

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Eldridge appointed publisher of Corbin, London papers 12/12/16

Dave Eldridge, a 35-year newspaper executive, has been appointed publisher of the Corbin Times-Tribune and The London Sentinel-Echo in south-central Kentucky.

Eldridge currently serves as publisher of the Richmond Register in Richmond, Ky. He will continue in that role with his expanded regional responsibilities at the Corbin and London properties.

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Tom Silvestri is elected chairman of SNPA Foundation Board of Trustees 9/15/16

Thomas A. Silvestri, president and publisher of the Richmond (Va.) Times-Dispatch, has been elected chairman of the SNPA Foundation Board of Trustees.

The SNPA Board of Directors elected five trustees for the SNPA Foundation at its meeting in Sarasota on Wednesday, Sept. 14.

The trustees, in turn, elected their officers – also that same morning.

Read this article to see who has been nominated as the three Foundation officers, as well as trustees. MORE

Nominees announced for SNPA Foundation Board of Trustees 8/30/16

The SNPA Board of Directors will elect five trustees for the SNPA Foundation at its meeting in Sarasota on Wednesday, Sept. 14.

The trustees, in turn, will elect their officers – also that same morning.

Read this article to see who has been nominated as the three Foundation officers, as well as trustees. MORE

Donna Barrett nominated for re-election as chairman 9/21/15

The SNPA Board of Directors will elect two trustees for the SNPA Foundation at its meeting in Savannah on Monday, Oct. 5.

The trustees, in turn, will elect their officers – also that same morning.

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RichmondDRIVES.com offers access to more than 6,000 vehicles 5/5/14

The Richmond Times-Dispatch launches the "click and easy way" to find a new ride!

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