The SNPA Foundation has selected nine newspaper executives to participate in the 2017-2018 NEX GEN program. Each of the nine participants will be paired with one of the brightest talents in the newspaper industry.
The year-long NEX GEN program offers newspaper professionals with executive potential the opportunity to develop their industry knowledge, analytical skills and aptitude for innovation.
Meet the Class of 2017-18!MORE
Registration has begun for exhibit space and sponsorships for the 2019 Mega-Conference. Reserve your choices as soon as possible to guarantee your preferences.More
At a time when audience trust and loyalty have never been more important, new research and ideas from the American Press Institute show many ways in which the press and the public misunderstand each other, as well as where they agree.
At SNPA's News Industry Summit, Oct. 10-12 in Nashville, learn how your newspaper can build a foundation of trust by better explaining what you do and why. Avoid the common pitfalls that confuse and alienate readers. Build the brand credibility that leads to subscriptions and long-term loyalty.
Jeff Sonderman, deputy executive director and executive vice president of API, will lead this News Industry Summit session. He says that issues of trust and understanding are linked. API's research, he said, shows that "understanding is the foundation for trust."More
Greg Watson, who owned a strategic marketing consulting firm for the past five years and formerly worked with Gannett Co. Inc., has joined the SNPA staff. Watson will serve as chief marketing officer and assistant executive director, with responsibility for planning and executing strategies that promote SNPA's brand and programs.More