Vic Bowers of The McClatchy Company says SNPA offered him practical application as opposed to theory during his 2016-17 NEX GEN year. "How to work in a changing environment. How to adapt. How to manage up as well as manage down."
The year-long NEX GEN program offers newspaper professionals with executive potential the opportunity to develop their industry knowledge, analytical skills and aptitude for innovation.
Bowers' assigned mentor was Nancy Solliday, vice president/advertising sales for The News-Press in Fort Myers, Fla.
Read about his NEX GEN experience.MORE
Read about the latest job openings posted on the SNPA website. And, send us your listings to post at no cost.More
In addition to highlighting some case studies at the Key Executives Mega-Conference, highlights will be shared on the Solutions Stage from a recent study conducted by Dev/Con Detect, on the top 2,000 ranked Alexa news sites, benchmarking what percent of those sites had vulnerabilities to ad fraud, what types of fraud and tips.
Casey Hester, vice president, customer success with Dev/Con Detect, says: "Most cybersecurity companies working in media and advertising are focused on blocking bots and malware that only treat the symptoms. Our technology and indexing identifies the exact hijacked ad slots, ad-injections, and networks allowing 'spammy,' low-quality ads."
The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.