The strategic plan developed by the SNPA Board of Directors encourages the creation of a publisher development program based on what members have identified as a training void in our industry.
Publishers attending the News Industry Summit in Nashville, Oct. 10-12, will get a taste of this new initiative.
Tom Silvestri, president and publisher of the Richmond (Va.) Times-Dispatch and chairman of SNPA's Executive Development Committee, said the committee "has outlined an approach and invited The Poynter Institute to help create such a program for SNPA members." Any program created would require SNPA Board approval.
He said an expanded segment at the fall SNPA conference in Nashville will "provide a sample of what such a development program could be."
He added, "This live demonstration will focus on helping current publishers and publishers-to-be lead through the chaos and uncertainty to constantly anticipate what's next and have the wherewithal to turn possibilities into positive results. You won't get a certificate for completing the Poynter-led overview, but you'll help SNPA further refine a development program that we hope will be career-changing for our publisher members."
Neil Brown, president of The Poynter Institute, will lead the segment at the News Industry Summit.MORE
SNPA is headed to Nashville, Tenn., this fall – the first time our News Industry Summit has been held in Music City! Dates are Oct. 10-12.MORE
You get what you measure.
Count the number of bylines a newspaper reporter produces, and you'll likely get more bylines. Track page views closely, and your newsroom will be far more attune to what is driving page views and how to get more of them.
What a news organization includes in the set of metrics that leadership and staff monitor regularly can have some unintended consequences. Distraction from things that are more important, if nothing else. Google Analytics can measure a lot of different things, and there's a temptation to include as many ways of measuring audience as one can cram into a spreadsheet. In the process, staff can get hung up on measuring changes in process instead of changes in outcomes.More
The Post and Courier of Charleston, S.C., is getting into the horse racing business, acquiring the ownership rights to Steeplechase of Charleston.
P.J. Browning, publisher of The Post and Courier, said at a Thursday announcement at The Dewberry that acquiring the event helps the media company to diversify its portfolio and invest in its community.
"It makes good business sense for all of us here to pay attention to the ways in which Charleston residents and visitors alike embrace our unique events," Browning said. "Thousands of people attend festivals around town each year, and there's every reason that this can and should happen with Steeplechase."More