How to build trust and understanding with your audience 8/19/18

At a time when audience trust and loyalty have never been more important, new research and ideas from the American Press Institute show many ways in which the press and the public misunderstand each other, as well as where they agree.

At SNPA's News Industry Summit, Oct. 10-12 in Nashville, learn how your newspaper can build a foundation of trust by better explaining what you do and why. Avoid the common pitfalls that confuse and alienate readers. Build the brand credibility that leads to subscriptions and long-term loyalty.

Jeff Sonderman, deputy executive director and executive vice president of API, will lead this News Industry Summit session. He says that issues of trust and understanding are linked. API's research, he said, shows that "understanding is the foundation for trust."

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Reserve your hotel room:
The News Industry Summit will be held at the Nashville Hilton. The group rate is $254 (single or double occupancy). Reserve your room no later than Sept. 19 by calling (615) 620-1000 (Monday through Friday from 8 a.m. to 5 p.m.) or dial 1-800-HILTONS. Rooms are expected to sell out early; you are encouraged to reserve your room as soon as possible.
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Beyond problem-solving: Leading through the chaos and setting the course 8/7/18

The strategic plan developed by the SNPA Board of Directors encourages the creation of a publisher development program based on what members have identified as a training void in our industry.

Publishers attending the News Industry Summit in Nashville, Oct. 10-12, will get a taste of this new initiative.

Tom Silvestri, president and publisher of the Richmond (Va.) Times-Dispatch and chairman of SNPA's Executive Development Committee, said the committee "has outlined an approach and invited The Poynter Institute to help create such a program for SNPA members." Any program created would require SNPA Board approval.

He said an expanded segment at the fall SNPA conference in Nashville will "provide a sample of what such a development program could be."

He added, "This live demonstration will focus on helping current publishers and publishers-to-be lead through the chaos and uncertainty to constantly anticipate what's next and have the wherewithal to turn possibilities into positive results. You won't get a certificate for completing the Poynter-led overview, but you'll help SNPA further refine a development program that we hope will be career-changing for our publisher members."

Neil Brown, president of The Poynter Institute, will lead the segment at the News Industry Summit.

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Register for News Industry Summit before rates increase 7/10/18

SNPA is headed to Nashville, Tenn., this fall – the first time our News Industry Summit has been held in Music City! Dates are Oct. 10-12.

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Kirk Davis to address News Industry Summit this fall in Nashville 6/5/18

During the 2018 News Industry Summit, GateHouse Media CEO Kirk Davis will address how the GateHouse business model is evolving to build a sustainable future for local journalism.

In his discussion, he will address news and content innovation, building new revenue streams and the strategic way GateHouse is pursuing efficiencies. GateHouse Media parent, New Media Investment Group, has invested nearly $1 billion in local media in just 4 1/2 years. While the company has grown appreciably, Davis will explain how local journalism and quality remain at the forefront of their mission.

The News Industry Summit will be held Oct. 10-12 and, for the first time, in Nashville, Tenn.

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Register now for SNPA's News Industry Summit in Nashville 5/22/18

Register now for SNPA's News Industry Summit, to be held Oct. 10-12 in Nashville, Tenn.

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SNPA's News Industry Summit will be in Nashville; you need to be there! 4/24/18

SNPA is headed to Nashville, Tenn., this fall – the first time our News Industry Summit has been held in Music City! Dates are Oct. 10-12.

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