Two promotions. One switchover to outsourced printing. One major hurricane with historic flooding.
Robert Royer's NEX GEN year was busier than most.
Royer, 28, joined the mentoring program as multi-media sales and marketing team leader for the Victoria Advocate in Texas. About six months later, he was named retail advertising supervisor, and near the end of his NEX GEN year he was promoted to local display manager, with broader duties.
Along the way, Royer said, he learned about publishing from mentor Zach Ahrens of The Topeka Capital-Journal in Kansas.
Read about his NEX GEN experience.MORE
The Victoria Advocate has covered the story of Hurricane Harvey and the storms that have followed while dealing with loss of power, no water and a displaced staff.MORE
The SNPA Foundation has selected nine newspaper executives to participate in the 2017-2018 NEX GEN program. Each of the nine participants will be paired with one of the brightest talents in the newspaper industry.
The year-long NEX GEN program offers newspaper professionals with executive potential the opportunity to develop their industry knowledge, analytical skills and aptitude for innovation.
Meet the Class of 2017-18!MORE
M. Roberts Media, the family owned company that owns and operates the leading community daily newspapers and associated digital properties in South and East Texas, has announced new and expanded roles for the publishers of the Victoria Advocate and Longview News-Journal and creation of a new position to oversee its growing publishing business.MORE
Registration has begun for exhibit space and sponsorships for the 2019 Mega-Conference. Reserve your choices as soon as possible to guarantee your preferences.More
At a time when audience trust and loyalty have never been more important, new research and ideas from the American Press Institute show many ways in which the press and the public misunderstand each other, as well as where they agree.
At SNPA's News Industry Summit, Oct. 10-12 in Nashville, learn how your newspaper can build a foundation of trust by better explaining what you do and why. Avoid the common pitfalls that confuse and alienate readers. Build the brand credibility that leads to subscriptions and long-term loyalty.
Jeff Sonderman, deputy executive director and executive vice president of API, will lead this News Industry Summit session. He says that issues of trust and understanding are linked. API's research, he said, shows that "understanding is the foundation for trust."More
Greg Watson, who owned a strategic marketing consulting firm for the past five years and formerly worked with Gannett Co. Inc., has joined the SNPA staff. Watson will serve as chief marketing officer and assistant executive director, with responsibility for planning and executing strategies that promote SNPA's brand and programs.More