Driving classified car sales
There's no one-size-fits-all program for "Run Till It Sells" classified ads. Two media companies having success with the concept in vehicle sales have different requirements and different approaches.
Representatives of the Shelby County Reporter, a weekly in Alabama, and the News-Argus, a six-day daily in Goldsboro, N.C., presented their programs at a recent SNPA P2P video conference.MORE
GateHouse Media partners with Triton Digital
GateHouse Media LLC has announced a partnership with Triton Digital, the global technology and services leader to the digital audio industry. Through this partnership, GateHouse Media will utilize Triton Digital's programmatic audio advertising marketplace, a2x, as well as its market-leading SSP, Yield-Op, to monetize curated collections of audio clips and podcasts across online properties. The partnership will provide advertisers through Triton's a2x marketplace with access to GateHouse Media's 43 million unique online visitors per month.MORE
GateHouse Media acquires Online Automotive Solutions
GateHouse Media has acquired substantially all the assets of Online Automotive Solutions, a tech-enabled video, data and auto-focused inventory solutions provider, for $4 million.MORE
Cars.com and McClatchy accelerate affiliate market transition
Cars.com Inc., a leading online automotive marketplace, and McClatchy have announced an agreement to convert the remaining 17 affiliate markets into the Cars.com direct sales channel prior to the October 2019 affiliate agreement expiration date. The agreement follows an earlier November 2017 initial accord to convert five markets.
The new agreement includes marketing support payments through 2019 reflecting a continuing relationship between Cars.com and McClatchy, a smooth transition and an opportunity to immediately introduce digital advertising solutions for the benefit of dealer customers.MORE
Booking Blotter App places first in Best Revenue Contest
A mobile app listing people who have recently been booked into the Palm Beach County Jail has earned The Palm Beach Post first-place honors in SNPA's Best Revenue Contest.
The app is sponsored by a local car dealer that wanted the paper to help it increase traffic to its website.
Since the app was launched in July, the Booking Blotter App has increased website traffic on the Earl Stewart Toyota website by 25 percent. And, the paper has generated revenue of $60,000 through this annual sponsorship.MORE
Four major car milestones give papers a chance to boost sales
The year 2014 marks the 100th anniversary of Dodge, 50th anniversary of the Ford Mustang and 25th anniversary of both Lexus and Infiniti. It's a great chance for newspapers to deliver advertising products that promote the heritage of these four car brands.MORE
New Drive section is wrapped around Friday edition of newspaper
A new weekly automotive section in Anderson, S.C., has turned around the paper's automotive category, which had been down year over year. Now, the paper is seeing a significant weekly lift in revenue.MORE
Win a free oil change for life!
One lucky reader of The Harrison Daily Times will win a free oil change for life. It's part of a promotion for the paper's new automotive search engine: The DriveAR.com.MORE
DRIVING - New Car Preview
The printed vehicle preview section is an annual hit – but the digital version really revs viewers' engines!MORE
Second Amendment sale capitalizes on passion over gun rights
Sometimes, an unconventional offer makes the sale. In Scottsboro, Ala., it was "buy a car, get a gun."MORE
We have a new website:
America's Newspapers – the association formed from the merger of the Inland Press Association and Southern Newspaper Publishers Association – was ceremonially launched October 6 at its inaugural annual meeting in Chicago.
Dean Ridings will be its chief executive officer, effective Nov. 11.
America's Newspapers unites two of the oldest press associations to form one of the industry's largest advocates for newspapers and the many benefits to their communities, civil life, freedom of expression and democracy.
"Newspaper journalism provides a voice for the voiceless, challenges elected officials, shines a light on government, calls for change when change is needed, and exposes corruption and injustice," said Chris Reen, the president and publisher of The Gazette in Colorado Springs who will serve as the first president of America's Newspapers.More
New association launches today;
SNPA-Inland merger is complete
A new association formed by the consolidation of SNPA and the Inland Press Association was officially launched today. The name of the new association will be announced on Oct. 6 at the association's first annual meeting in Chicago.
Edward VanHorn, SNPA's executive director, said that the merger unites two of the country's oldest press associations into a progressive new organization that will use its bigger and more powerful voice to be an unapologetic advocate for newspapers.More