Borrell Associates launches bimonthy podcast 7/23/19

Borrell Associates has launched a bimonthly podcast discussing the latest trends in local marketing. Joining Gordon Borrell for these lively 20-minute shows is Corey Elliott, executive vice president of Local Market Intelligence. Borrell says they make a good team "because we don't always agree."

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U.S. local digital advertising forecast to rise in 2019 4/9/19

U.S. local digital advertising is expected to climb 9.2 percent this year to $77 billion, according to Borrell Associates -- rising as a percentage of all U.S. local advertising to a 63 percent share.

In 2018, the local ad research consultancy says digital had a 53 percent share of the $126.3 billion total U.S. local ad market -- $67.4 billion.

Much of this digital ad activity comes from "pure-play" digital media companies -- $57.1 billion -- with $10.3 billion from traditional media companies.

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