SNPA has established a strategic partnership with AdCellerant that will provide FREE training and Google certifications to employees of SNPA member newspapers. AdCellerant is an ad tech/digital marketing managed solutions startup based in Denver, Colo.
SNPA's partnership with AdCellerant will allow association members to have free access to several Google trainings, including Academy for Ads. These are training modules across a variety of different Google platforms, including AdWords, Google Analytics, Mobile, Video, eCommerce, etc.MORE
Association of National Advertisers issues call to members to demand quality certification from publishing partners.MORE
Like other mainstream newspapers, the Hope Star and the Times Free Press in Chattanooga hold fast to protocols that guard against the publication of fake news. Some require a minimum of three named sources for every story. Others forbid unnamed sources. Period.
With the introduction of "fake news" and "alternative facts" into the nation's lexicon, those reporting guidelines are what distinguish these newspapers from news outlets that operate without them.
From Alaska to Pennsylvania and all points in between, reputable newspapers strive to eschew fast and first to deliver only facts.More
In the superheated political atmosphere that surrounds us, a basic lesson in journalism that I learned as a young editorial writer could help the media cool things down.More