Losing a subscriber is so sad 8/22/17

By Lewis Floyd, senior associate, W.B. Grimes & Co.

A four-page wrap provided a lighthearted approach to subscriber renewals: blank space to illustrate what they would be missing without their local paper.


Customer Lifecycle Marketing curriculum proves to be a game changer in Frederick 10/14/14

It is said that the best offense is a good defense. At The Frederick News-Post, victory has come on both sides of the game, with Leap Media Solution's Customer Lifecycle Marketing curriculum going on the offense to create an integrated customer retention campaign, while mitigating losses of both customers and revenue in the process.


Giveaway has everyone talking about where they would go on their dream vacation 8/19/14

By Sean Ireland, Special to the SNPA eBulletin

A highly successful contest to win a $3,000 vacation package generated 900 new circulation actions and $20,000 in revenue from new starts and reactivations of lapsed subscriptions.

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