What is the future of newspaper advertising departments in small, low-growth communities? Can the print sales reps at these newspapers become digital advertising experts? JoAnn Sciarrino, Knight Chair in Digital Advertising and Marketing at the University of North Carolina, explores these questions in a case study on The Whiteville News Reporter, a Pulitzer-Prize-Winning, twice-weekly paper with a print circulation of 10,000.MORE
The McClatchy Company has announced the launch of excelerate, a full-service digital agency designed to offer local and regional advertising clients marketing solutions that drive results.MORE
Read about the latest job openings posted on the SNPA website. And, send us your listings to post at no cost.More
Citing the dilemma facing newspaper printers who need to replace their old, out-of-date CtP devices, yet have a freeze on capital spending, ECRM and Southern Lithoplate have partnered to provide a simple solution.
LifeXtender is a new program launched by ECRM and Southern Lithoplate. LifeXtender is for owners of popular, but aging ECRM CtP units that may not be quite as efficient as previously or simply are out of warranty.More