Breakout session to examine best practices with branded content 12/11/17

Branded content, native advertising and content marketing have had many names. Regardless of what you call it, it's been hailed as a savior to publishers who have relied on the traditional display ad to help fund the journalism that powers their brands.

At the 2018 Mega-Conference, learn why this marketing tactic has grown from practically nothing to a $10B business opportunity in just a few short years, and how local media can and has been leveraging this solution.

Pat Connolly, managing director/digital transformation with Accenture, will lead a breakout session for conference attendees. "In this session," Connolly said, "you will hear about some of the best practices in creating branded content, how publishers have an advantage over mass media companies, how to make it work through new distribution and commercial models, and how you should structure your teams to provide this important service."

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What's the big deal with native advertising? 11/28/16

From Content That Works

Here are five things every media publisher, from newspapers to TV stations, needs to know about native advertising.


Native ad video outlines best practices from The Post and Courier 3/16/15

The Post and Courier launched a native ad program a year ago. In this 13-minute video, Publisher P.J. Browning and Brad Boggs, senior digital director, share useful tips on getting editorial buy-in, training sales staff, what categories are working, how native should be packaged and what results to expect.


News marketing, data security and native advertising 1/16/14

By the Donald W. Reynolds Journalism Institute

In this week's Futures Lab update from the Reynolds Journalism Institute, learn about a renewed effort to market the value of news, hear tips on keeping data secure and explore the world of native advertising.


The Washington Post introduces 'Topicly' 9/25/13

Special feature uses proprietary technology to present news topics visually; offers native advertising solution, sponsored by Land Rover.

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