Keyword: native advertising - Southern Newspaper Publishers Association

Connect

Grow

Learn

Keyword: native advertising

Viewing 1 - 5 of 5 stories

Breakout session to examine best practices with branded content 12/11/17

Branded content, native advertising and content marketing have had many names. Regardless of what you call it, it's been hailed as a savior to publishers who have relied on the traditional display ad to help fund the journalism that powers their brands.

At the 2018 Mega-Conference, learn why this marketing tactic has grown from practically nothing to a $10B business opportunity in just a few short years, and how local media can and has been leveraging this solution.

Pat Connolly, managing director/digital transformation with Accenture, will lead a breakout session for conference attendees. "In this session," Connolly said, "you will hear about some of the best practices in creating branded content, how publishers have an advantage over mass media companies, how to make it work through new distribution and commercial models, and how you should structure your teams to provide this important service."

Register for the Mega-Conference

Learn about TEAM DISCOUNTS for newspapers that bring more than one person to the conference. MORE

What's the big deal with native advertising? 11/28/16

From Content That Works

Here are five things every media publisher, from newspapers to TV stations, needs to know about native advertising.

Native ad video outlines best practices from The Post and Courier 3/16/15

The Post and Courier launched a native ad program a year ago. In this 13-minute video, Publisher P.J. Browning and Brad Boggs, senior digital director, share useful tips on getting editorial buy-in, training sales staff, what categories are working, how native should be packaged and what results to expect.

News marketing, data security and native advertising 1/16/14

By the Donald W. Reynolds Journalism Institute

In this week's Futures Lab update from the Reynolds Journalism Institute, learn about a renewed effort to market the value of news, hear tips on keeping data secure and explore the world of native advertising.

The Washington Post introduces 'Topicly' 9/25/13

Special feature uses proprietary technology to present news topics visually; offers native advertising solution, sponsored by Land Rover.

We have a new website:
www.newspapers.org

America's Newspapers – the association formed from the merger of the Inland Press Association and Southern Newspaper Publishers Association – was ceremonially launched October 6 at its inaugural annual meeting in Chicago.

Dean Ridings will be its chief executive officer, effective Nov. 11.

America's Newspapers unites two of the oldest press associations to form one of the industry's largest advocates for newspapers and the many benefits to their communities, civil life, freedom of expression and democracy.

"Newspaper journalism provides a voice for the voiceless, challenges elected officials, shines a light on government, calls for change when change is needed, and exposes corruption and injustice," said Chris Reen, the president and publisher of The Gazette in Colorado Springs who will serve as the first president of America's Newspapers.

SNPA eBulletin 10.01.19

New association launches today;
SNPA-Inland merger is complete

A new association formed by the consolidation of SNPA and the Inland Press Association was officially launched today. The name of the new association will be announced on Oct. 6 at the association's first annual meeting in Chicago.

Edward VanHorn, SNPA's executive director, said that the merger unites two of the country's oldest press associations into a progressive new organization that will use its bigger and more powerful voice to be an unapologetic advocate for newspapers.

Calendar View all