Tampa Bay Times unveils newspaper racks that can stream video news and advertising 4/12/19

By Mark Katches, reprinted from the Tampa Bay Times

The Tampa Bay Times has unveiled a new type of newspaper rack equipped with a 24-inch flat-screen monitor that can stream news and information at select retail outlets around the bay area. TimesVision is being installed in about 50 locations.

The 24-inch monitor streams news content and advertising in a seven-minute loop. The paper has the ability to update it in real-time with breaking news. It's all part of a new initiative called TimesVision designed to display video billboard content at print distribution racks in select retail outlets.

In the newsroom, a team of journalists will be producing short, sharp videos that will play on the TimesVision monitors – interspersed with marketing spots, advertising and in-store promotions at host locations.

This technology enables the Times to create a news and information feed that can be sold to advertisers around the bay area.

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