Second Street has acquired Niche Media, which runs events dedicated to helping niche publishers generate new and additional revenue.
This acquisition further expands Second Street's role as a disseminator of best practices in media revenue and audience engagement. Second Street currently offers numerous resources including the Second Street Lab, Summit, sales workshops, webinars and playbooks to complement its audience engagement software platform.MORE
When The Greeneville Sun published its "Around the Clock" special section last year, it not only made money but readers and advertisers asked for more. The paper obliged.
General Manager John Cash describes the section as featuring "ordinary people doing everyday things." That's all it is: photos of people taken over the course of a day. Only now it's a quarterly special section called "Around the Town."
"I think what people really liked is these are people who would never get their picture in the paper, probably," Cash said. "These are just every day, normal folks, doing whatever they do at work and during all hours of the day and night."MORE
The Times-Dispatch is expanding coverage with the Richmond Startup Spotlight e-newsletter every Sunday morning.MORE
During a presentation on the Mega-Conference Solutions Stage in February, Pracht will be talking about local niche guides, which he says "offer an exciting opportunity to take back SMBs in a way that's unique and, more importantly sustainable."
The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.
Even a successful publication needs retooling now and then, and that's what's happening with her™, a magazine published by the Telegraph Herald in Dubuque, Iowa.
Currently, her™ is inserted into the newspaper eight times a year and specialized issues are published separately twice a year. The magazine is also placed in 300 high-traffic areas such as restaurants, health clubs, spas and office waiting rooms.MORE
Five months of planning went into a magazine celebrating Galveston's 175th anniversary. It paid off with subscribers and advertisers alike, generating $40,000 in gross revenue. Samples of the magazine are available to SNPA members upon request.MORE
This simple, but effective idea, generated $12,000 in income for a daily newspaper in Virginia. And, it helped the paper further relationships with local pastors.MORE
The StarNews of Wilmington, N.C., earned $27,000 in revenue with the 10th anniversary Blueberry Festival Magazine. Learn what was key to the success.MORE
Second-place honors in SNPA's Best Revenue Contest go to The Times-Dispatch in Richmond for its cause-marketing sections, which are generating goodwill in the community and added revenue for the paper.
The success of the paper's program is largely due to the relationships the staff has built with decision-makers at organizations throughout the community.MORE
This high-end lifestyle magazine in Dallas focuses on really, really affluent audiences. Some 95,000 copies are distributed monthly. About half are delivered with Sunday editions of The Dallas Morning News to specific ZIP codes.MORE
Read about the latest job openings posted on the SNPA website. And, send us your listings to post at no cost.More
Newspaper companies know how to sell subscriptions and ads, but they don't necessarily think about selling their own merchandise. Go online to The Post and Courier store in Charleston, S.C., and you'll find all sorts of items that make money.More
Companies that are not current members of Inland, SNPA or the Local Media Association can save hundreds of dollars when registering for sponsorships or exhibit space for the Mega-Conference by taking advantage of a special trial membership offer.
When purchased at the time of registration, this special three-month membership package saves exhibitors and sponsors between $321 and $1,321 and gives your company and its employees the opportunity to experience the benefits of membership in all three of the sponsoring associations.
The trial memberships begin on the opening day of the Mega-Conference and end on May 23.More