Share your successful advertising ideas and get proven revenue ideas in return! 6/18/19

SNPA is hosting a free video conference designed to give you actionable, proven revenue-generating ideas. The next P2P (Publisher-to-Publisher) session will occur on Thursday, June 20, at 2 p.m. (EDT) and is dedicated to growing retail revenue.

Participating is simple. Contribute one idea. In exchange, you get the login codes and the complete package of ideas that are contributed by other newspapers.

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Recurring revenue from multi-month campaigns 6/17/19

By Matt Coen, president and co-founder, Second Street

These shareable campaigns drive big revenue and bigger engagement month after month.

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Out-competing the agencies 5/28/19

By Jane Nicholes, SNPA Correspondent

When a 5,000 circulation daily can publish a 30,000-copy, 76-page magazine, the paper is doing something right. That paper is the Enterprise-Journal in McComb, Miss.

Since 2013, the Enterprise-Journal has published the glossy magazine once a year for its county public hospital, Southwest Mississippi Regional Medical Center. It brings in more than $60,000 for the paper and tells stories that otherwise might go unreported, according to Editor Jack Ryan.

The 2019 version came out this month and honored the 50th anniversary of a hospital that draws patients from six Mississippi counties and two parishes in neighboring Louisiana.

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Leveraging a customer data platform to drive subscriber growth & diversify revenue 2/1/19

Customer data is the foundation for strategically planning, executing and optimizing audience growth and revenue diversification efforts. Unifying, analyzing and deploying all available customer intelligence to optimize a customer journey that is perfectly engineered for each individual – transporting that consumer efficiently from awareness to paid customer status – is essential to financial viability.

At the Mega-Conference, hear how GateHouse Media's investment in customer data is not only supporting digital subscription growth, but is impacting revenue diversification initiatives across the enterprise. Learn how The Dallas Morning News is leveraging marketing automation to fund and enrich digital transformation efforts by extending the print runway.

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TownNews tips off turnkey college bracket contests 1/29/19

With football season winding down, sports fans nationwide are turning their attention to college basketball. The TownNews Bracket Challenge empowers local media sites – newspapers, TV stations, radio stations and magazines – to create digital college basketball bracket contests that turn local sports fans into loyal repeat visitors, driving audience engagement and advertising revenue.

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Stuff a last-minute sales stocking 12/11/18

By Jane Nicholes, SNPA Correspondent

As the holiday sales season comes down to the wire, here's a quick way to generate a little more revenue, make readers smile and sell some more papers.

The Bay City Tribune in Texas, which circulates about 4,000 papers twice weekly, filled up two full pages at Halloween with photos of kids in costume, got a major business to sponsor the promotion and made $500. There's no reason the same plan can't work with Santa Claus.

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Last-minute deal: Three holiday sections for $100 total 11/13/18

GateHouse Media has a special last-minute deal for SNPA members. Only $100 for all three of its top-quality special holiday sections: Gift Guide, Cookbook and Entertaining, and Holiday songbook

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Great conference! Big savings. But only until Friday. 5/7/18

Here's just one session that awaits at Mission One: Revenue: How GateHouse makes so much money with events! And, you can too!

This reduced pricing ends after Friday.

  • $395 for first attendee from SNPA, Inland or Blinder Group client
  • $200 for second and subsequent attendees from the same newspaper
  • $595 non-member
Don't delay! Seating is limited to 100 attendees. MORE

A smash-hit special section 4/24/18

By Jane Nicholes, SNPA Correspondent

A Veterans Day section or advertising promotion isn't an original idea, but The Sault News' circulation is 2,700. So getting 400 families to submit photos and basic information about their loved ones who served their country represents an impressive amount of reader engagement.

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Best citywide ballots of 2017 3/6/18

By Matt Coen, president and co-founder, Second Street

At this year's Second Street Awards, the best citywide ballots of 2017 were recognized.

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