As the holiday sales season comes down to the wire, here's a quick way to generate a little more revenue, make readers smile and sell some more papers.
The Bay City Tribune in Texas, which circulates about 4,000 papers twice weekly, filled up two full pages at Halloween with photos of kids in costume, got a major business to sponsor the promotion and made $500. There's no reason the same plan can't work with Santa Claus.MORE
GateHouse Media has a special last-minute deal for SNPA members. Only $100 for all three of its top-quality special holiday sections: Gift Guide, Cookbook and Entertaining, and Holiday songbookMORE
This reduced pricing ends after Friday.
- $395 for first attendee from SNPA, Inland or Blinder Group client
- $200 for second and subsequent attendees from the same newspaper
- $595 non-member
A Veterans Day section or advertising promotion isn't an original idea, but The Sault News' circulation is 2,700. So getting 400 families to submit photos and basic information about their loved ones who served their country represents an impressive amount of reader engagement.MORE
At this year's Second Street Awards, the best citywide ballots of 2017 were recognized.MORE
While your paper likely has a long list of annual goals, it's a good bet that increasing revenue is floating near the top. During the months of March, April and May, there are so many excellent opportunities for driving significant revenue from advertisers perfectly poised for the spring months.MORE
If I had a dollar for each time an executive from a media company had asked me: "What can I do TODAY to grow my revenue?" – I'd be a very rich man.
Read this article for "5 steps to kick-start a winning CRM strategy for your media business."MORE
During a presentation on the Mega-Conference Solutions Stage in February, Deborah Fellows, president and founder of GeoTix, will share real numbers from local media so attendees can see exactly how ticketing can generate new money, drive email growth and diversify their brand and company.
She says: "Local ticketing is rooted in the local media company's brand and mission and each sale opens up opportunities beyond ticketing with local organizations.
"In addition, local media companies are all looking at products that chase people around the internet, far away from our brands, hoping to score an email address to start a conversation. Local ticketing allows local media to have a successful relationship with a customer, make money doing it and end up with an email address to start a dialogue."
The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.
Follow our three steps to create a plan to turn the biggest retail season of the year into your biggest revenue season yet.MORE
In David Letterman style (but with two additional items), Tom Yunt sent attendees at the SNPA-Inland Annual Meeting home with a dozen ideas that will drive revenue for their newspapers. Ninety-nine percent of what he talked about was focused on the core product – print; not digital. Yunt is COO of United Communications Corporation, Kenosha, Wisc., which publishes the daily Kenosha News, two additional dailies, several weeklies and several television stations.MORE
It's not necessarily the strongest who survive and thrive, but those who adapt the most quickly to the changes in the market. The Tuesday morning general session at the Mega-Conference will feature the leaders of the companies that are adapting the fastest. What's their secret? How are they able to move the needle as other companies have failed?More
You'll want to stay until Wednesday morning at this year's Mega-Conference. We have the hottest topics set for our Roundtable sessions so bring your burning questions and come ready to learn the best ideas in the industry.More