When a reader has a good idea, it pays to listen.
A reader of The Herald Tribune in Batesville, Ind., asked the managing editor why the paper didn't list discounts for senior citizens on specials and services. The ME reported the conversation to Laura Welborn, regional publisher of Southeastern Indiana Media.
Why not, indeed? Welborn thought.
"A lot of times the seniors already know where the discounts are. They know to go to Waffle House on Tuesday nights," Welborn said. But targeting those discounts for regular advertising and grouping them together could be done with little expense.
In the next couple of weeks, The Herald Tribune, the Greensburg Daily News and Rushville Republican will launch Savvy Senior Savings, a classified advertising section that will tuck in behind the other classifieds for all print editions of the three newspapers. It will also be listed online.MORE
America's Newspapers – the association formed from the merger of the Inland Press Association and Southern Newspaper Publishers Association – was ceremonially launched October 6 at its inaugural annual meeting in Chicago.
Dean Ridings will be its chief executive officer, effective Nov. 11.
America's Newspapers unites two of the oldest press associations to form one of the industry's largest advocates for newspapers and the many benefits to their communities, civil life, freedom of expression and democracy.
"Newspaper journalism provides a voice for the voiceless, challenges elected officials, shines a light on government, calls for change when change is needed, and exposes corruption and injustice," said Chris Reen, the president and publisher of The Gazette in Colorado Springs who will serve as the first president of America's Newspapers.More
A new association formed by the consolidation of SNPA and the Inland Press Association was officially launched today. The name of the new association will be announced on Oct. 6 at the association's first annual meeting in Chicago.
Edward VanHorn, SNPA's executive director, said that the merger unites two of the country's oldest press associations into a progressive new organization that will use its bigger and more powerful voice to be an unapologetic advocate for newspapers.More