Here's your chance to find out what YOUR advertisers are thinking.
Borrell Associates invites SNPA members to participate in its 2018 Local Advertiser Survey, which is now underway.MORE
In the rush to focus on digital, you may have missed the fact that consumer usage of direct mail advertising has been on the rise. In fact, direct mail recently surpassed daily newspapers as the leading way consumers get coupons.
To learn more, Borrell Associates surveyed 1,640 local businesses that advertise via the U.S. Mail. The findings are now available from Borrell Associates.MORE
Content is king. But newspapers especially should heed the lament of Shakespeare's King Henry IV: "Uneasy lies the head that wears a crown."
Those words echo through Borrell's recently published update to its "Benchmarking Local Media Digital Revenue." The most telling revenue numbers in the report are how Facebook, whose news content is much less trusted by Internet users, according to a BuzzFeed-commissioned survey, far outperforms newspapers as well as broadcasters, cablers and other local media operations.
Read more from Street Fight.MORE
CEO Gordon Borrell says: "Political advertising has gone from an every-other-year bonanza to a never-ending stream of media buying. Understanding what's changed and where it's headed would seem important to anyone involved in advertising."MORE
Shrinking at a rate of 6.3 percent this year, real estate advertisers are "adjusting the dials" for a more appropriate mix of media. And for the second year in a row, the amount that agents, brokers and developers are spending on digital media is declining. Download a free executive summary of this new report from Borrell Associates.MORE
Borrell Associates has been busy this summer vastly expanding its annual survey of local advertisers. That research is now complete, and the analysis is available for download.MORE
Here are some local market samples that SNPA publishers might find interesting: click here
Very simply, it shows the Top 20 "local" advertising categories for the U.S. in 2015, and our forecast for how they will alter their spending by 2018. It also offers two local-market examples for Montgomery, Ala., and LaGrange, Ga., and additionally shows our forecast for the Top 20 newspaper advertisers in one of those markets.
To inquire with Borrell Associates about pricing for statistics in your market, contact Gordon Borrell at email@example.com.MORE
Political advertising is brought to the forefront during the even numbered years when presidential and congressional elections are being fought and ad dollars show significant spending. However, each year political campaigns and Pacs spend advertising dollars to get their candidates' name and message out. In each election cycle, total advertising and online advertising has seen an increase and will continue to do so.MORE
Read about the latest job openings posted on the SNPA website. And, send us your listings to post at no cost.More
When 5-year-old Noah Thomas disappeared in rural Pulaski County, Va., in 2015, a massive search ensued, accompanied by intensive news coverage. Four days later the body of the child was found in a septic tank with an unsecured lid, 10 feet away from the basketball hoop outside his home.
The boy's mother, Ashley White, said she was taking a nap and Noah was gone when she woke up. The home situation was less than ideal, and instead of community sympathy for her loss, White was the object of a backlash of condemnation fueled by gossip, rumor and social media.
"She didn't grow up with a silver spoon in her mouth," said Lee Wolverton, managing editor of The Roanoke Times. "She struggled like a lot of people in that area have. People are pretty quick to judge people like her."
By the time she was convicted of child abuse leading to an injury as well as two lesser charges of neglect, White had been in jail for more than a year. Released on time served, she appealed the main conviction. It was overturned by an appeals court and the Virginia Supreme Court allowed that ruling to stand.
This spring The Roanoke Times released a multi-part podcast, simply called "Septic," that told the story with a focus on the mother. Much of it is audio based in large part on courtroom recordings that were released to the newspaper. It also includes recorded interviews, photos, documents and some video.More