Here's your chance to find out what YOUR advertisers are thinking.
Borrell Associates invites SNPA members to participate in its 2018 Local Advertiser Survey, which is now underway.MORE
In the rush to focus on digital, you may have missed the fact that consumer usage of direct mail advertising has been on the rise. In fact, direct mail recently surpassed daily newspapers as the leading way consumers get coupons.
To learn more, Borrell Associates surveyed 1,640 local businesses that advertise via the U.S. Mail. The findings are now available from Borrell Associates.MORE
Content is king. But newspapers especially should heed the lament of Shakespeare's King Henry IV: "Uneasy lies the head that wears a crown."
Those words echo through Borrell's recently published update to its "Benchmarking Local Media Digital Revenue." The most telling revenue numbers in the report are how Facebook, whose news content is much less trusted by Internet users, according to a BuzzFeed-commissioned survey, far outperforms newspapers as well as broadcasters, cablers and other local media operations.
Read more from Street Fight.MORE
CEO Gordon Borrell says: "Political advertising has gone from an every-other-year bonanza to a never-ending stream of media buying. Understanding what's changed and where it's headed would seem important to anyone involved in advertising."MORE
Shrinking at a rate of 6.3 percent this year, real estate advertisers are "adjusting the dials" for a more appropriate mix of media. And for the second year in a row, the amount that agents, brokers and developers are spending on digital media is declining. Download a free executive summary of this new report from Borrell Associates.MORE
Borrell Associates has been busy this summer vastly expanding its annual survey of local advertisers. That research is now complete, and the analysis is available for download.MORE
Here are some local market samples that SNPA publishers might find interesting: click here
Very simply, it shows the Top 20 "local" advertising categories for the U.S. in 2015, and our forecast for how they will alter their spending by 2018. It also offers two local-market examples for Montgomery, Ala., and LaGrange, Ga., and additionally shows our forecast for the Top 20 newspaper advertisers in one of those markets.
To inquire with Borrell Associates about pricing for statistics in your market, contact Gordon Borrell at email@example.com.MORE
Political advertising is brought to the forefront during the even numbered years when presidential and congressional elections are being fought and ad dollars show significant spending. However, each year political campaigns and Pacs spend advertising dollars to get their candidates' name and message out. In each election cycle, total advertising and online advertising has seen an increase and will continue to do so.MORE
Facebook has made some major changes that could have a serious negative impact on your advertisers. Learn how you can turn these changes into money in your pocket.SNPA members can register at no cost for this July 26 webinar.More
It began with a phone tip to The Galveston County Daily News.
"Early on Friday morning we got a call from a person who we know as a source and who trusts us that there were going to be gunshot casualties coming to an area hospital and that they were coming from the high school in Santa Fe," said Editor Michael Smith.
"This is somebody that we know absolutely to be a credible source and was in a position to know. We started mobilizing the staff from there, sending people to the emergency room and to the school. We were there shortly after the first responders."
Since then, the local paper with a staff of five news reporters, three photographers and an IT person who used to be a photographer has been covering the mass shooting alongside the Houston Chronicle, The Washington Post, New York Times and Los Angeles Times, among other large news organizations. "It's been all Santa Fe, all the time for the last few days," Smith said.More
Two weeks after 17 people died in the mass shooting at a high school in Parkland, Fla., Julie Anderson joined the South Florida Sun Sentinel as editor-in-chief. In her first conversation with her managing editor, Anderson asked how the staff was doing.
"Really be mindful that your reporters and your editors are going to be traumatized," Anderson said. "Maybe not all of them, but they're first responders, too."
She offers the following tips to other newspapers that have to deal with school shootings and other mass casualty events:More