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"Rotary Clubs and community newspapers are powerful partners," says Vicki Whiting of Kid Scoop. "Rotarians are newspaper readers. Both newspapers and Rotarians believe in the importance of reading and being informed. For Rotarians, the partnership impacts education and lets them share with kids their own love of reading and community."

Did you know that less than 8 percent of coupons used annually are from digital and the rest are from newspapers?

Here are five things every media publisher, from newspapers to TV stations, needs to know about native advertising.

Content That Works – SNPA's latest Strategic Partner – wants to be your go-to features department.

Get access to everything Content That Works produces for your print products. It's like having your own in-house features department without the overhead or the hassles.

Content That Works will introduce a new surviving breast cancer content and micro-site July 20.

SNPA's strategic partnership program helps member newspapers cut costs, grow revenue and access essential benchmarking data. Additional partnerships are in development to further expand the program.

If a newspaper takes advantage of any one of these services, the newspaper can save more money every year than it spends on SNPA dues. It quite literally pays to be a member of SNPA.

LEARN MORE about these special opportunities available only to members of SNPA.

The Post and Courier launched a native ad program a year ago. In this 13-minute video, Publisher P.J. Browning and Brad Boggs, senior digital director, share useful tips on getting editorial buy-in, training sales staff, what categories are working, how native should be packaged and what results to expect.

Wonder & Joy: Instead of selling ads ROI, Pat Taylor and his staff in Southern Pines, N.C., focus on selling advertising into one holiday package.

What's your best idea for recapturing the wonder and joy of the holiday season? Share your ideas on Content That Works' Facebook page and check back often for holiday marketing ideas and sales strategies.