Philadelphia publisher: Failure is not an option; tell your story! 3/5/19

By Cindy Durham, SNPA

Newspapers are all about storytelling and, yet, "with the crisis that we face as an industry, we don't do a great job of telling our very, very compelling story," Terry Egger, publisher and CEO of Philadelphia Media Network, told attendees at the Mega-Conference last week.

In his keynote address to 700 industry executives in Las Vegas, Egger called on newspapers across the country to establish conversations with local community and business leaders about the important role that newspapers play.

As an industry, he said we have suffered a lot of self-inflicted wounds. "We wish we had do-overs," he said, "but we don't. What we do have, though, is a compelling story that needs to be told."

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