Speaking at Axios' Media Trends event Monday night, Facebook's head of global news partnerships Campbell Brown formally announced a policy to try to appease publishers' concerns over a controversial archive of political ads on its platform, which would also include ads promoting publishers' political content.
Why it matters: It's Facebook's latest effort to make nice with publishers, which continue to show frustration with changes and experiments to news functions on its platform.
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On Monday, Feb. 26, the News Media Alliance again called on Congress to allow publishers to negotiate collectively with dominant online platforms, namely Facebook and Google.
In an Op-Ed published in The Wall Street Journal, Alliance President & CEO David Chavern announced that Congressman David Cicilline (D-RI), the top Democrat on the House Judiciary Antitrust Subcommittee, is expected to introduce a bill soon that would amend anti-trust laws to incorporate a safe harbor, allowing news publishers to negotiate with the big tech platforms, and therefore flowing needed ad dollars back to the deserving parties, the news publishers.
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On Jan. 11, Facebook made some major changes that could seriously impact newspaper advertisers. So, how do you turn this news into more ad dollars for you?
Veteran media sales expert, Ryan Dohrn, will share the ins and outs of these changes, and explain what you can do to turn these changes into money in your pocket! From an explanation of changes to tips on how to educate your advertisers, this is a must-attend webinar for ad sales executives of all levels.MORE
The Mega-Conference will be held Feb. 26-28 in San Diego.
By Matt Dulin, director of community outreach, Columbia Missourian
Lessons learned include planning ahead, early promotion and keeping batteries charged.MORE
This emerging technology will allow newspapers to cover more local meetings and events – even local sports – with better than acceptable video and audio quality at a much lower cost.MORE
Facebook is so big that even well-intentioned changes have collateral damage. Take last week's move to not allow people to customize the links, headlines and descriptions of links they post. Facebook said it was to fight the spread of fake news. But for those in audience development, the move was jarring.
The move limits what had been a key area of focus for publishers that looked to target specific audience segments on its platform. Prior to these changes, an audience development manager could publish a story that might appeal to many different groups multiple times, using different headlines in an attempt to maximize engagement and reach among each group.MORE
The News Media Alliance has called on Congress to allow publishers to negotiate collectively with dominant online platforms. The objective is to permit publishers to have concrete discussions with the two dominant distributors of online news content, Google and Facebook, on business model solutions to secure the long-term availability of local journalism produced by America's newsrooms.MORE
Facebook wants to pay publishers to create more produced video as part of a plan to push the company's new ad products, according to multiple sources.
The new deals are intended to replace the agreements Facebook currently has with publishers to produce live video, which were signed a year ago. The new accords are designed to encourage publishers to create produced video, or VOD, but it also maintains provisions to still pay for live video, the sources say.
Facebook is offering publishers a monthly sum in exchange for a minimum amount of produced video every month. The videos can be a combination of VOD and live, but live content can't account for more than half of the monthly tally.
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Over the summer, the folks at The Palm Beach Post in Florida realized they had "a very large stock" of aging spadea paper that had to be used fairly quickly. Spadea paper, used for premium advertising that folds or wraps around the front section of the newspaper, eventually ages to the point that it's no good. The unused stock of paper became one half of a special package that also featured premium positioning on the paper's website.More
Southern hospitality and a Midwest-rooted sensibility will combine when SNPA and Inland Press Association team up for a Joint Annual Meeting next fall.
SNPA and Inland, known for programming practical, actionable information in a collegial environment, will meet at the J.W. Marriott Chicago in the city's Loop from Sunday, Oct. 6, through Tuesday, Oct. 8.More