Put your data into action with this step-by-step guide
When it comes to data and analytics, newspapers have more information at their fingertips than ever before. "Metrics help us see what readers are and aren't reading. That's a good thing," said Michelle Nicolosi, director of digital, video and Life & Culture at The Oregonian and Oregonlive.com.
And that means good news for publishers, according to Matt Lindsay, president of Mather Economics. There's a misconception that newspaper publishers have continued to be sloth in their digital adoption and innovation. In his estimation, newspapers have a healthy lead on broadcasting, in terms of how they're leveraging data.
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What's the key to boosting newspaper profitability?
The key is to unlock the meaning behind the data so that strategies that generate revenue, lower costs, improve customer retention and enhance operational performance can be developed and implemented. Here's a way to meet that challenge inexpensively and efficiently.
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Can you share some benchmarking metrics?
An SNPA member asked: What is the circulation operating cost by percentage for newspapers size 20,000-25,000 in the mid-southern region? Is it 15% or higher? Or is it lower?
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We have a new website:
www.newspapers.org
America's Newspapers – the association formed from the merger of the Inland Press Association and Southern Newspaper Publishers Association – was ceremonially launched October 6 at its inaugural annual meeting in Chicago.
Dean Ridings will be its chief executive officer, effective Nov. 11.
America's Newspapers unites two of the oldest press associations to form one of the industry's largest advocates for newspapers and the many benefits to their communities, civil life, freedom of expression and democracy.
"Newspaper journalism provides a voice for the voiceless, challenges elected officials, shines a light on government, calls for change when change is needed, and exposes corruption and injustice," said Chris Reen, the president and publisher of The Gazette in Colorado Springs who will serve as the first president of America's Newspapers.
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New association launches today;
SNPA-Inland merger is complete
A new association formed by the consolidation of SNPA and the Inland Press Association was officially launched today. The name of the new association will be announced on Oct. 6 at the association's first annual meeting in Chicago.
Edward VanHorn, SNPA's executive director, said that the merger unites two of the country's oldest press associations into a progressive new organization that will use its bigger and more powerful voice to be an unapologetic advocate for newspapers.
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